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MADNESS
MADNESS: Japanese Excellence in Premium Fishing Gear
MADNESS is a world-renowned Japanese brand specializing in the design of high-performance soft and hard lures, ideal for both saltwater and freshwater fishing. Known for its innovation and expertise, MADNESS offers a range of products developed in collaboration with the Ultimate Fishing team, perfectly suited to the needs of European anglers.
Since 2020, MADNESS has also become a key player in the world of "big baits," with iconic creations such as the legendary BALAM. Whether you’re passionate about predator fishing or a fan of modern techniques, MADNESS is the ultimate choice to elevate your fishing experience to the next level.
Discover MADNESS and revolutionize your fishing approach today!
MADNESS Madshad 85 Soft Lure - 8.5 cm - Pre-rigged 15 g 3/0 (20 pieces)
The MADNESS Madshad soft lure is a benchmark shad for predator fishing in both saltwater and freshwater. Designed with Satoshi Iwamoto, it delivers a realistic, responsive swim ideal for dragging, straight-line retrieves or cranking, remaining highly effective even at low animation speeds.
112.55 (CHF) incl tax
MADNESS Madshad 130 Soft Lure - 13 cm - Pre-rigged 40 g 4/0 (20 pieces)
MADNESS Madshad pre-rigged soft lure, ready to fish, fitted with a Xorus Ultihead jighead for predator fishing using traction, straight retrieves or slow presentations, offering a realistic, highly attractive vibrating action.
181.35 (CHF) incl tax
MADNESS MADEEL SLIM 120 Soft Lure - 12 cm
The MADNESS MADEEL SLIM 120 is a soft bait imitating a sand eel designed for slow, precise sea bass fishing. Its slim, streamlined body delivers a tight, steady and ultra-natural action even at very low speeds, making it highly effective on educated, wary fish. Versatile, it can be used mid-water or near the bottom on various rigs to trigger sea bass and other marine predators in many conditions.
15.80 (CHF) incl tax
MADNESS BALAM 200 Floating Swimbait - 20 cm
Articulated floating swimbait MADNESS BALAM 200, versatile predator lure for pike and black bass, ideal in heavily fished waters with fast or slow retrieves.
121.45 (CHF) incl tax
Madness Bakuree Spin TG Sinking Lure - 12 g
The Madness Bakuree Spin TG is an ultra-compact tungsten spintail lure designed to quickly and efficiently prospect areas in search of active predatory fish. Dense, stable at all retrieval speeds and fitted with a vibrating silicone blade, it enables long casts and a fast descent into the water column.
21.45 (CHF) incl tax
Sinking Lure MADNESS Bakuree Spin - 30 g
MADNESS Bakuree Spin is an ideal spintail lure for quickly prospecting and locating active predatory fish. Its streamlined body provides a stable swim at all retrieval speeds and enables very long casts.
21.45 (CHF) incl tax
MADNESS BAKUREE SPIN Sinking Lure - 20 g
MADNESS BAKUREE SPIN spintail lure for prospecting active predators, offering a stable swim at all retrieval speeds, a controlled fall through the water column and very long casting distances thanks to optimized weight distribution and a silicone blade producing subtle vibrations.
20.50 (CHF) incl tax
MADNESS BAKUREE SPIN Sinking Spintail Lure - 15 g
MADNESS BAKUREE SPIN spintail lure designed for fast and efficient prospecting of active fish. Its streamlined body ensures stable swimming at all retrieval speeds and a quick sink into the target water layer. With high density and optimized weight distribution, it casts easily to long distances. The silicone blade dusted with silver powder rotates irregularly and produces subtle vibrations, ideal for triggering cautious predator strikes.
19.60 (CHF) incl tax
MADNESS Ulti Ned Worm Softbait - 6.5 cm - pack of 8
The MADNESS Ulti Ned Worm softbait is a floating worm specially designed for finesse fishing for wary predators, both in freshwater and coastal waters. Mounted on a suitable Ned-type head, it excels when fish are suspicious or sluggish.
14.00 (CHF) incl tax
MADNESS MADSWIM 160 Soft Lure - 16 cm
MADNESS Madswim soft shad lure for sea and freshwater predatory fish, ideal for straight retrieves, slow cranking and towing.
13.00 (CHF) incl tax
Soft Lure MADNESS MADSWIM 120 - 12 cm
MADNESS Madswim soft shad lure for predator fishing in freshwater and saltwater, offering an attractive swim, a lively material and great versatility for rigging on various jigheads or Texas rigs.
14.00 (CHF) incl tax
MADNESS MADSLUG 150 Soft Lure - 15 cm
MADNESS Madslug soft slug lure, ultra-versatile for predator fishing in saltwater and freshwater. Soft, lively material with pronounced vibrations on the retrieve, belly slit for Texas rigging and excellent compatibility with many jig heads.
16.95 (CHF) incl tax
MADNESS Madshad Soft Shad 85 - 8.5 cm
MADNESS Madshad soft shad lure designed with Satoshi Iwamoto; softened material, reactive action with light jigheads or for fast towing retrieves, straight retrieve or cranking for most predators.
12.35 (CHF) incl tax
MADNESS Madshad 85 Soft Lure - 8.5 cm - Rigged 15 g 2/0 (20 pieces)
Madshad soft shad from Madness, developed with Satoshi Iwamoto. Iconic model with soft materials and a highly reactive action for predator fishing, effective on fast retrieves, steady retrieves or cranking, with excellent stability even at low speed.
112.55 (CHF) incl tax
MADNESS Madshad 85 Soft Lure - 8.5 cm - Rigged 10 g 2/0 (20 pieces)
The Madshad soft lure from Madness is a legendary shad designed with Satoshi Iwamoto. Thanks to a softer, more responsive material, it excels both in fast traction fishing and in steady retrieves or cranking, offering a natural, vibrating swim that triggers predator strikes. Versatile, it can be mounted on many jigheads, notably the Xorus Ultihead Evo, to cover a wide range of situations.
108.75 (CHF) incl tax
MADNESS Madshad 130 - 13 cm Soft Shad
The Madshad from MADNESS is a shad-type soft lure developed with Satoshi Iwamoto for predator fishing. Versatile, it excels in twitching, steady retrieves and cranking, thanks to a soft, responsive material that delivers an attractive vibrating action with a variety of weighted heads.
10.40 (CHF) incl tax
MADNESS Madshad 100 Soft Lure - 10 cm
The MADNESS Madshad soft lure is an iconic shad designed with Satoshi Iwamoto. Its soft material gives it a reactive action, whether during fast jerks, steady retrieves or cranking, making it a versatile predator lure for many fishing situations.
10.40 (CHF) incl tax
Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 25 g 3/0 (20 pieces)
The Madshad soft lure from MADNESS, developed with Satoshi Iwamoto, is a legendary shad prized for its reactive swim. Thanks to a softer material and refined design, it excels in traction fishing, straight-line retrieves and cranking, especially when paired with Xorus Ultihead Evo jigheads. A must-have for demanding anglers.
141.15 (CHF) incl tax
Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 20 g 4/0 (20 pieces)
The Madness Madshad is an iconic soft shad lure designed with Satoshi Iwamoto. Softer and more responsive, it excels in fast retrieves, steady retrieves and cranking to effectively target predatory fish in saltwater and freshwater.
131.60 (CHF) incl tax
MADNESS Madshad 100 Soft Lure - 10 cm - Pre-rigged 20 g 3/0 (20 pcs)
The Madshad soft lure from MADNESS is a technical shad developed with Satoshi Iwamoto. Designed for trolling as well as steady retrieve or cranking, it delivers a vibrating action thanks to next-generation soft materials. This historic model, continually improved, remains a benchmark for targeting predators in both saltwater and freshwater, offering great stability and excellent hold on jig heads, notably the Xorus Ultihead Evo.
131.60 (CHF) incl tax
MADNESS Madfin 6 Soft Lure
The MADNESS MADFIN finesse soft lure is engineered to deliver an extremely fluid, natural swim. Very soft, it is ideally rigged on a short-shank jighead and performs equally well when twitching along the bottom or on long sweeps to trigger wary predators.
14.70 (CHF) incl tax
MADNESS Madeel Soft Lure 90 - 9 cm
MADNESS Madeel soft lure, a versatile shad for sea predators and freshwater gamefish, offering an attractive swim at all retrieval speeds.
15.35 (CHF) incl tax
MADNESS Madeel Soft Lure 190 - 19 cm
The Madeel from MADNESS is a hybrid shad/slug soft lure designed to deliver a vibrant, natural swim even at very slow retrieval speeds. Versatile, it excels for sea bass and pollock fishing, both in cast-and-retrieve and vertical fishing from shore or boat.
20.00 (CHF) incl tax
MADNESS MADEEL Soft Lure 140 - 14 cm
The MADNESS MADEEL soft lure is a hybrid between a shad and a slug, designed for sea bass, pollack and other marine predators. Its strong vibrating action, even at very low retrieval speed, makes it deadly for both cast-and-retrieve and vertical fishing.
17.80 (CHF) incl tax
MADNESS Spare Tail Replacement for Balam 350
Replacement tail for the Madness Balam 350 lure. Designed for a smooth, realistic swim, it’s ideal for extending your lure’s lifespan while maintaining performance.
18.90 (CHF) incl tax
MADNESS Spare Tail Replacement for Balam
Madness replacement caudal fin for Balam lures, designed to give a second life to your articulated swimbaits and preserve their natural swimming action during predator fishing sessions.
11.70 (CHF) incl tax
MADNESS Bakuree Shad KB Soft Shad 80 - 8 cm
The Madness Bakuree Shad KB is a soft shad lure with a bulkier body than the original model, specially designed for fast linear prospecting or to offer a more substantial bite in vertical fishing. Impregnated with the exclusive Bakuru Formula attractant, it triggers decisive strikes from wary predators such as zander, perch and sea bass, both in freshwater and coastal saltwater.
15.05 (CHF) incl tax
MADNESS Bakuree Shad KB 150 - 15 cm Soft Shad Lure
The Madness Bakuree Shad KB is a soft shad-type lure specially developed for the slow fishing of wary predatory fish. Its very soft material and powerful attractant provoke strikes from large fish in the most difficult conditions.
22.45 (CHF) incl tax
MADNESS Bakuree Shad KB Soft Lure 110 - 11 cm
The MADNESS Bakuree Shad KB is a soft shad lure specially developed for zander fishing and other bottom-holding predators. Bulkier than the original model, it displaces a lot of water even at low speed and offers a very responsive swim, ideal for fast straight retrieves as well as vertical fishing.
16.10 (CHF) incl tax
MADNESS Bakuree Head Jig Head - 3 Pieces
Versatile MADNESS Bakuree Head jig head for rigging medium-sized soft baits, ideal for straight retrieves or midwater presentations, providing excellent lure retention and reliable hookups on predatory fish.
13.60 (CHF) incl tax
MADNESS Bakuree Shad 150 Soft Lure - 15 cm
MADNESS Bakuree Shad soft shad designed for predator fishing in vertical and steady retrieves, offering a realistic action, strong vibrations and high versatility across many environments and techniques.
17.50 (CHF) incl tax
Madness Bakuree Shad 110 Soft Lure - 10 cm
The Madness Bakuree Shad 110 is a soft shad lure designed for freshwater predators, offering a highly mobile and natural swim, effective on slow steady retrieves as well as vertical fishing; particularly suited to light jigheads and fine lines to fool wary zander.
14.70 (CHF) incl tax
MADNESS Baku-Ru Formula - Fishing Attractant
MADNESS Baku-Ru Formula oily fishing attractant made from concentrated oil, ideal for boosting the appeal of your lures and provoking bites from wary fish.
24.90 (CHF) incl tax
MADNESS FINESS KB 8 Soft Lure
Voluminous MADNESS FINESS KB 8 soft lure designed to target large predators. Its soft material facilitates secure hooking and the built-in attractant enhances bite effectiveness, particularly suited to vertical fishing for big zander during cold periods.
18.60 (CHF) incl tax
MADNESS Finesse KB 6 Softbait
The MADNESS Finesse KB is a discreet softbait for predatory fish, specially designed to target large predators that favour plump, high‑calorie prey. Its soft, attractant‑infused material and slim profile allow slow, controlled presentations—ideal when fish are wary or inactive. Versatile, it fits many modern rigs and is suited to technical anglers as well as enthusiasts aiming to improve results on pike, zander, perch and other demanding predators.
20.00 (CHF) incl tax
Floating Lure MADNESS BALAM 255 VARIANT - 25.5 cm
High-end articulated swimbait MADNESS BALAM 255 VARIANT, designed in the lineage of the renowned Balam series. Multi-segment ABS resin body with silicone tail and silicone lip for a natural, sub-surface swim. Effective on both slow and fast retrieves to trigger reaction strikes. Ideal for anglers seeking a versatile, technical swimbait.
195.35 (CHF) incl tax
MADNESS Balam 245 Floating Swimbait - 24.5 cm
The Madness Balam 245 is a large floating articulated swimbait designed to target big pike and huge black bass. Thanks to its multi-section body and soft tail, it delivers an ultra-natural swim, effective at both slow and high-speed retrieves to trigger reflex strikes. Developed in collaboration with Satan Shimada, this premium lure is for anglers seeking a reliable, versatile and highly attractive swimbait for trophy fish.
142.00 (CHF) incl tax
MADNESS Balam 300 Lure - 30 cm
The Balam 300 S, sinking version, is ideal for open waters, offering striking realism and versatility without customization.
174.30 (CHF) incl tax
Floating Lure MADNESS BALAM 300 - 30 cm
The MADNESS BALAM 300 is a giant lure for pike and large predators, designed for anglers targeting record fish. Its broad and highly attractive action triggers strikes from large specimens, even in heavily fished waters. Ideal for prospecting large volumes of water and selecting the finest specimens.
162.90 (CHF) incl tax
Floating Lure MADNESS BALAM 350 - 35 cm
MADNESS BALAM 350 giant lure, a giant bait specifically designed for targeting record pike and very large freshwater predators.
266.90 (CHF) incl tax
MADNESS Mother Worm Soft Lure 6
MADNESS Mother Worm soft lure, ultra‑soft with a V‑shaped belly, designed to undulate at the slightest movement and target zander, sea bass and large perch in various fishing setups.
17.80 (CHF) incl tax
MADNESS MOTHER WORM 8 Soft Lure
The MADNESS MOTHER WORM is an ultra-mobile soft worm with a V-shaped belly that undulates at the slightest movement. Designed for vertical fishing for predators in both freshwater and saltwater, it targets anglers seeking a versatile, subtle and highly effective lure for wary fish.
22.85 (CHF) incl tax
MADNESS MOTHER WORM Soft Lure 10
The MADNESS MOTHER WORM is a soft slug-type lure designed to deliver an ultra-realistic action thanks to its V-shaped belly. Its very soft, attractant-saturated material promotes solid hookups and reduces missed strikes on wary predatory fish.
25.65 (CHF) incl tax