Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 25 g 3/0 (20 pieces)

Product highlights

The Madshad soft lure by MADNESS has become a true reference among predator anglers. Designed in collaboration with Satoshi Iwamoto, the brand's president and developer, this shad was created to provide a natural, reactive and efficient swim even in challenging conditions. Its history and evolution make it an essential shad lure for those seeking consistency and performance.

Originally already highly regarded for traction fishing, the Madshad has progressively benefited from softer materials, further enhancing its vibration quality. This evolution now allows it to perform well with relatively light jigheads as well as more classic rigs, while maintaining exemplary stability.

Thanks to this versatility, the MADNESS Madshad stands out as a unique lure adaptable to many approaches: fast prospecting, slower presentations, straight-line retrieves or cranking. Its profile and tail generate attractive movements that convincingly imitate a baitfish fleeing or moving naturally.

Technical specifications

The Madshad soft lure features a balanced design between softness and durability, optimizing both its swim and longevity. Its classic shad shape combined with a modern, more flexible material ensures quick activation from the first turns of the reel or the first pulls.

• Development in collaboration with Satoshi Iwamoto, president of MADNESS.


• Soft shad lure with a profiled body and wide tail for pronounced vibratory action.


• Softer material than earlier generations, improving swim frequency.


• Optimized to work well with both light jigheads and more traditional rigs.


• Suitable for fast traction animations, straight-line retrieves and cranking.


• Ideal compatibility with Xorus Ultihead Evo jigheads for a balanced presentation.


• Available in different variants to match angler preferences and fishing conditions.

Benefits and strengths

The main strength of the Madshad MADNESS lies in its extremely lively swim. Even with soft animations or a slow retrieve, the tail quickly activates, producing regular beats and attractive vibrations. During faster traction phases, the swim remains stable, allowing efficient coverage of large water areas without erratic lure behavior that could spook fish.

The soft material used brings a second major benefit: it enables a smoother swim with light jigheads, which is particularly useful to trigger wary or inactive fish. The Madshad thus remains fully exploitable in slower techniques, straight-line retrieves or cranking, while preserving its historical reputation for traction fishing.

Another advantage is the body and tail shape, engineered to emit a strong, identifiable attractor signal for predators. The lure transmits strong pressure waves while keeping a realistic profile to fool educated fish. This combination of effectiveness and subtlety makes it a reliable partner for targeting active fish or provoking follows to turn into strikes.

Finally, the recommended pairing with Xorus Ultihead Evo jigheads provides a particularly coherent setup: balanced rig, correct lure orientation and secure hold during animation are optimized, simplifying adjustments and boosting angler confidence.

Usage tips

To get the most from the Madshad soft lure, adapt your animation to the fish activity level. In high-activity situations, a rhythmic traction retrieve alternating pulls and controlled pauses allows you to cover ground quickly. The Madshad excels here, keeping a stable swim even at brisk speeds.

When fish are more cautious, a straight-line retrieve is often very effective: simply retrieve slowly while keeping the lure at the desired depth. The Madshad's flexible tail naturally activates, producing constant vibrations that can convince the most selective predators.

Cranking is another interesting option: by performing a continuous retrieve with slight speed variations, the Madshad MADNESS simulates a baitfish fleeing or feeding. Don’t hesitate to add short pauses during the retrieve to let the lure fall slightly—this often triggers bites.

For rigging, use a jighead profile suited to the lure body. Using Xorus Ultihead Evo jigheads is highly recommended to ensure optimal hold and perfect alignment, improving presentation and swim quality.

Testimonials

FAQ

Question 1: What type of fishing is the Madshad soft lure best suited for?

Answer: The Madshad MADNESS was designed to excel in traction fishing, but its softer material and design also make it very effective in straight-line retrieves and cranking. It is therefore suited to anglers seeking a versatile predator lure capable of covering several presentation styles.

Question 2: Which rigs should I use with the Madshad to optimize its swim?

Answer: The Madshad performs best with jigheads suited to its profile. Pairing it with Xorus Ultihead Evo jigheads is especially recommended to achieve a balanced rig, good lure hold and a perfectly controlled swim.

Question 3: Is the Madshad suitable for beginner anglers?

Answer: Yes, the Madshad soft lure is very accessible. Its swim activates easily even with simple animations, allowing beginners to build confidence quickly while offering experienced anglers high performance for intensive use.