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Lures

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Suspending Lure ZIP Baits Orbit 90 SP SR - 9 cm

Silent, responsive suspending minnow lure, ideal for predator fishing in upper and intermediate water layers.
23.25 (CHF) incl tax

ZIP Baits Orbit 65 MR-S Suspending Lure - 6.5 cm

ZIP Baits Orbit 65 MR-S suspending jerkbait minnow for freshwater predator fishing, designed to work the 1 to 1.5 m water layer with precise casts and a highly responsive swimming action.
21.40 (CHF) incl tax

Floating Lure ZIP Baits IRONY - 9 cm

Surface stickbait with a floating, flat-bodied profile, designed for a loud, wide walking the dog action. The ZIP Baits IRONY combines strong water displacement, erratic swimming, and an internal sound system to trigger visual strikes in shallow water zones.
26.05 (CHF) incl tax

Floating Lure MEGABASS KISS SRX Griffon - 4.3 cm

Fast-search floating crankbait designed to work shallow, with internal tungsten balancing and a tight wobble to trigger active predatory fish.
28.75 (CHF) incl tax

MEGABASS KISS SRX Griffon Bait Finesse Floating Lure - 4.3 cm

Compact finesse crankbait designed for predator fishing: long-distance casting, excellent obstacle-passing ability, and fast activation to reach its shallow-running zone efficiently.
31.20 (CHF) incl tax

Floating Lure MEGABASS KISS O.R.C. Burning Shad - 6 cm

Floating, rattling crankbait designed for shallow-water scouting: effective action at slow retrieve speed, excellent casting distance, and strong resistance around cover for targeting predatory fish.
30.65 (CHF) incl tax

Suspending Lure MEGABASS Vision Oneten 110 +2 Junior - 9.8 cm

The MEGABASS Vision 110 +2 Junior is a suspending minnow jerkbait designed to fish deeper with precise action. Ideal for predator fishing with twitches, jerks, and pauses, featuring very visible rolling and excellent stability on the pause.
27.10 (CHF) incl tax

Sinking Lure MEGABASS Karashi 80 - 8 cm

Compact sinking MEGABASS stickbait designed to swim just below the surface with remarkable stability. Ideal for tight walking the dog action, twitching, and lateral glides to trigger pressured predatory fish in heavily fished waters.
25.15 (CHF) incl tax

MEGABASS Collector Box Set Concept Album Box Dogmax Walking Model 2026

MEGABASS collector box set with brand catalog and Dogmax Walking Model surface lure for predatory fish fishing, animated with walking the dog.
42.90 (CHF) incl tax

DUO Realis Wriggle Curly Soft Lure 10.8" - 27.4 cm

DUO Realis Wriggle Curly soft grub bait: powerful vibrations, natural wavy swimming action, ideal for predatory fish (pike, black bass, zander) and versatile rigs.
10.20 (CHF) incl tax

DUO Realis Spinbait Freestyle Propeller Jig Head

DUO propeller jig head designed to cast and stabilize your soft lures, generate vibrations and a bubble trail, and trigger predatory fish on steady retrieve, twitching, or vertical fishing.
11.10 (CHF) incl tax

DUO Ryuki Dart 30S Sinking Lure - 3 cm

Compact DUO sinking lure for river trout fishing, with a lively darting action, excellent current stability, and great casting accuracy.
16.70 (CHF) incl tax

Lures are at the heart of modern predator fishing. When chosen well, they trigger strikes from pike, perch, zander and other predatory fish, even on heavily pressured waters. This category brings together a wide range of models to cover all depths, retrieve speeds and fishing conditions.

How to choose predator lures

To select the right lure, it’s essential to consider the target depth, water clarity, fish activity and the tackle you use (spinning or casting). As a general rule, subtle, natural presentations work best in clear water, while stronger visual and vibration cues stand out better in colored water or low light.

Lure size also depends on the species you target and the season. Compact lures are often very effective for perch or in cold conditions, while larger profiles work well for pike or when fish are actively feeding.

Main lure types and how to use them

  • Hardbaits (crankbaits, jerkbaits, minnows): ideal for working different layers of the water column, from subsurface down to deeper areas, with steady retrieves or stop-and-go actions.
  • Soft lures: highly versatile, rigged on jig heads, Texas rigs or Carolina rigs, they excel on straight retrieves, vertical presentations or dragging and hopping close to the bottom.
  • Spinners and spinnerbaits: perfect for quickly covering large areas; their strong vibrations draw predators in from a distance, even in murky water.
  • Jigs and micro jigs: effective for fishing deeper water, along drop-offs, bridge pilings or structure, especially for zander and big perch.

Ideally, you should combine several lure families in your box so you can quickly adapt if the fish refuse a particular action or profile.

Matching your lures to seasons and conditions

The season has a major influence on success with artificial lures. In cold water, predators are often warier and more selective, whereas in peak season they may aggressively chase faster, more erratic presentations.

  • Spring: favor medium-sized lures in natural colors, worked slowly along the banks and in shallow areas.
  • Summer: use reaction baits (spinnerbaits, crankbaits, stickbaits) to trigger strikes from active fish, especially early and late in the day.
  • Fall: a key period to target bigger fish with slightly larger lures that can imitate schooling baitfish.
  • Cold periods: rely on soft lures, slow presentations close to the bottom and minimalist actions to convince sluggish fish.

Effective techniques with your lures

Each lure shows its full potential with the right retrieve. Varying speed, pauses and changes of direction often makes the difference on pressured predators.

  • Straight retrieve: a steady retrieve is ideal with shads, crankbaits and inline spinners to cover water from just under the surface down to the bottom.
  • Lifting and dropping: an alternation of pulls and controlled drops is very effective with soft lures along slopes and drop-offs.
  • Vertical fishing: a precise presentation of a soft lure or jig directly under the boat or float tube to target fish holding tight to the bottom.
  • Reaction fishing: fast, aggressive retrieves with jerkbaits, lipless crankbaits and spinnerbaits to trigger reflex strikes from active predators.

Lure FAQ

Which type of lure should I choose to start predator fishing? To begin, a simple selection of hardbaits, shads on jig heads and one or two spinners lets you cover most situations and depths.

Should I prioritize natural or bright colors? In clear water and bright conditions, natural and translucent colors are often more discreet. In stained water, overcast weather or at first light, brighter or higher-contrast colors can improve the lure’s visibility.

What lure size should I use for pike and perch? For pike, lures of about 4 to 7 inches are commonly used, and sometimes larger depending on fishing pressure. For perch, sizes around 1.5 to 3 inches are generally very effective, especially with finesse presentations.