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Soft Lure FISH ARROW Flash J Split 5" - 12.5 cm

FISH ARROW Flash J Split soft lure with internal aluminum foil to produce attractive flashes and perfectly imitate a baitfish — ideal for convincing educated freshwater predators.
12.15 (CHF) incl tax

FISH ARROW Flash J Split Soft Lure 4" - 10 cm

FISH ARROW Flash J Split soft lure with a V-split tail, ultra-mobile, designed for realistic swimming action and technical fishing for wary predatory fish.
12.15 (CHF) incl tax

FISH ARROW Flash J Split Soft Lure 3" - 7.5 cm

FISH ARROW FLASH J SPLIT soft lure with a V-split tail, mimicking a small baitfish for targeting predators in freshwater and saltwater.
12.15 (CHF) incl tax

FISH ARROW Flash J Shirasu Soft Lure 3" - 7 cm

Flash J Shirasu FISH ARROW finesse soft lure with internal aluminum foil to perfectly imitate a small sand eel.
13.50 (CHF) incl tax

Soft Lure FISH ARROW Flash J Shad 4" Plus - 10 cm

FLASH J SHAD PLUS soft shad lure from Fish Arrow, reinforced tail for strong vibrations and maximum attraction on predators in freshwater and saltwater.
12.00 (CHF) incl tax

Soft Lure FISH ARROW Flash J Shad 4" - 10 cm

Extremely realistic FLASH J SHAD FISH ARROW soft shad lure featuring an internal aluminum foil to mimic the natural shine of scales and trigger strikes from freshwater predators; available in multiple sizes and colors to suit many fishing situations.
12.15 (CHF) incl tax

Soft Lure FISH ARROW Flash J Shad 3" - 7.5 cm

FLASH J SHAD FISH ARROW soft shad lure with internal aluminum foil for a realistic, shiny swim—ideal for wary predatory fish
12.00 (CHF) incl tax

Soft Lure FISH ARROW Flash J Shad 2" - 5 cm

Realistic shad soft lure FISH ARROW FLASH J SHAD with an internal reflective foil, ideal for freshwater predator fishing — equally effective when worked slowly or retrieved at higher speed.
11.65 (CHF) incl tax

Soft Lure FISH ARROW Flash J Curly 2" - 6.7 cm

FISH ARROW FLASH J Curly soft lure for fishing perch, black bass and other wary predators.
9.75 (CHF) incl tax

FISH ARROW Flash-J Shad Soft Lure 1" - 2.5 cm

Soft shad-style lure FISH ARROW Flash-J Shad with a realistic body and vibrating action, ideal for predator fishing in freshwater and saltwater, offering great versatility in rigging and presentation.
11.65 (CHF) incl tax

Leurre de Surface ADUSTA Zacrawl Yajirobee - 9 cm

Leurre de surface à ailes ADUSTA ZACRAWL YAJIROBEE pour la pêche des gros carnassiers en topwater, action lente et sonore, idéal en zones encombrées et faibles profondeurs.
35.75 (CHF) incl tax

Leurre de Surface ADUSTA Zacrawl SC - 9 cm

Gros crankbait de surface ADUSTA ZACRAWL SC avec bavette métallique et hélice de queue, idéal pour déclencher les attaques des carnassiers en topwater.
33.15 (CHF) incl tax

Lures are at the heart of modern predator fishing. When chosen well, they trigger strikes from pike, perch, zander and other predatory fish, even on heavily pressured waters. This category brings together a wide range of models to cover all depths, retrieve speeds and fishing conditions.

How to choose predator lures

To select the right lure, it’s essential to consider the target depth, water clarity, fish activity and the tackle you use (spinning or casting). As a general rule, subtle, natural presentations work best in clear water, while stronger visual and vibration cues stand out better in colored water or low light.

Lure size also depends on the species you target and the season. Compact lures are often very effective for perch or in cold conditions, while larger profiles work well for pike or when fish are actively feeding.

Main lure types and how to use them

  • Hardbaits (crankbaits, jerkbaits, minnows): ideal for working different layers of the water column, from subsurface down to deeper areas, with steady retrieves or stop-and-go actions.
  • Soft lures: highly versatile, rigged on jig heads, Texas rigs or Carolina rigs, they excel on straight retrieves, vertical presentations or dragging and hopping close to the bottom.
  • Spinners and spinnerbaits: perfect for quickly covering large areas; their strong vibrations draw predators in from a distance, even in murky water.
  • Jigs and micro jigs: effective for fishing deeper water, along drop-offs, bridge pilings or structure, especially for zander and big perch.

Ideally, you should combine several lure families in your box so you can quickly adapt if the fish refuse a particular action or profile.

Matching your lures to seasons and conditions

The season has a major influence on success with artificial lures. In cold water, predators are often warier and more selective, whereas in peak season they may aggressively chase faster, more erratic presentations.

  • Spring: favor medium-sized lures in natural colors, worked slowly along the banks and in shallow areas.
  • Summer: use reaction baits (spinnerbaits, crankbaits, stickbaits) to trigger strikes from active fish, especially early and late in the day.
  • Fall: a key period to target bigger fish with slightly larger lures that can imitate schooling baitfish.
  • Cold periods: rely on soft lures, slow presentations close to the bottom and minimalist actions to convince sluggish fish.

Effective techniques with your lures

Each lure shows its full potential with the right retrieve. Varying speed, pauses and changes of direction often makes the difference on pressured predators.

  • Straight retrieve: a steady retrieve is ideal with shads, crankbaits and inline spinners to cover water from just under the surface down to the bottom.
  • Lifting and dropping: an alternation of pulls and controlled drops is very effective with soft lures along slopes and drop-offs.
  • Vertical fishing: a precise presentation of a soft lure or jig directly under the boat or float tube to target fish holding tight to the bottom.
  • Reaction fishing: fast, aggressive retrieves with jerkbaits, lipless crankbaits and spinnerbaits to trigger reflex strikes from active predators.

Lure FAQ

Which type of lure should I choose to start predator fishing? To begin, a simple selection of hardbaits, shads on jig heads and one or two spinners lets you cover most situations and depths.

Should I prioritize natural or bright colors? In clear water and bright conditions, natural and translucent colors are often more discreet. In stained water, overcast weather or at first light, brighter or higher-contrast colors can improve the lure’s visibility.

What lure size should I use for pike and perch? For pike, lures of about 4 to 7 inches are commonly used, and sometimes larger depending on fishing pressure. For perch, sizes around 1.5 to 3 inches are generally very effective, especially with finesse presentations.