MADNESS MADEEL Soft Lure 140 - 14 cm

Product highlights

The MADNESS MADEEL is a reference soft lure for sea bass and pollack fishing. Designed to combine the qualities of a shad and a slug, it delivers a vibrant and natural action capable of triggering even the wariest predators. This hybrid profile can imitate both injured baitfish and a fleeing prey, making it a reliable choice in many situations.

Its main feature is the ability to maintain an effective action at very low retrieval speed. Where other lures need fast animation to perform, the MADEEL remains attractive on slow retrieves, ideal when fish are sluggish or inactive. This animation flexibility makes it an excellent lure for covering all water layers, from the bottom up to mid-water.

Suited to both cast-and-retrieve and vertical fishing, it fits perfectly into any sea angler’s arsenal looking for a versatile soft lure. Whether fishing from shore, by boat, on wrecks, rocky heads or in current zones, the MADEEL stands out thanks to its precise and consistent swimming action.

The model is offered in several variations to match each angler’s preferences and the conditions of the day, while retaining the same swimming qualities and overall effectiveness across the range.

Technical specifications

• Hybrid soft lure combining the strengths of shad and slug.


• Pronounced vibrating swim to trigger strikes from marine predators.


• Action remains effective at very low retrieval speeds.


• Profile designed for both cast-and-retrieve and vertical fishing.


• Designed for sea bass, pollack and other marine predators.


• Compatible with various weighted jigheads adapted to target depths and currents.


• Range available in multiple options to cover a wide spectrum of fishing situations.

Benefits and strengths

The primary advantage of the MADNESS MADEEL soft lure is its versatility. Thanks to its hybrid design, it can be used like a classic shad – with a pronounced body-wide vibration – or like a slug, allowing subtler presentations when fish are educated or pressured. This dual personality lets you immediately adjust animation intensity without changing lure types.

Its effectiveness at low retrieval speed is a real asset when conditions are tough: cold water, light current, fish sitting near the bottom or being wary. In these contexts many predators respond better to a slow, insistent presentation. The MADEEL then keeps a lively action, increasing the time spent in the strike zone.

In cast-and-retrieve it allows rapid or methodical coverage of large areas by simply varying retrieve speed and depth. In vertical fishing it excels on controlled drifts above structures: it can be animated with small twitches or simply left in the current, letting its natural vibration do the work.

For anglers seeking a reliable and confidence-inspiring saltwater soft lure, the MADEEL is a safe bet. It belongs in the tackle box of beginners, who will appreciate its ease of animation, as well as experienced anglers, who will exploit its precision and effectiveness on the busiest spots.

Usage tips

To make the most of the MADNESS MADEEL, pair it with a jighead weight suited to the depth and current of the area. A lighter weight will maximise its slow, gliding action, while a heavier head is appropriate to reach the bottom quickly or fish in strong currents.

On cast-and-retrieve, let the lure touch bottom, then start a steady retrieve punctuated with pauses and short bursts. Strikes often occur on the restart or during rhythm changes. Don’t hesitate to vary speed: the MADEEL stays attractive at very low as well as medium retrieve speeds.

In vertical fishing, lower the lure close to the bottom and animate it with brief rod twitches followed by controlled releases. It is also possible to simply accompany the boat drift keeping the lure a few centimeters off the bottom: its natural vibration is often enough to trigger strikes from lying fish.

Finally, adapt the presentation to the day’s conditions: light, fish activity and fishing pressure. With several variants available, choose the configuration that best matches the situation while retaining the same swim signature that makes this saltwater soft lure renowned.

Testimonials

FAQ

Question 1: Which species is the MADNESS MADEEL best suited for?

Answer: The MADEEL was primarily developed for sea bass and pollack fishing, but it will also attract other marine predators that feed on small fish.

Question 2: Can this lure be used both from shore and from a boat?

Answer: Yes, this versatile soft lure is suitable both from shore and from a boat. It adapts to cast-and-retrieve along coastal areas as well as vertical fishing on wrecks, rocky heads or breaks.

Question 3: Do you need aggressive animations to be effective?

Answer: Not necessary. The MADEEL remains very attractive at low speed with simple animations. A steady retrieve with pauses and slight accelerations often suffices to trigger strikes.