MADNESS Madshad 100 Soft Lure - 10 cm

Product advantages

Developed in collaboration with Satoshi Iwamoto, the president and designer of the brand, the MADNESS Madshad soft lure has become a true benchmark among shads. Originally designed for predator fishing, it has been refined over the years to deliver an even more natural and reactive action.

Its major strength lies in the combination of a studied profile and carefully selected material. The Madshad shad produces pronounced vibrations even at low speed, making it deadly when fish are wary or inactive. Conversely, it also performs very well with faster animations, maintaining its stability and attractive rolling.

Thanks to this versatility, the Madness Madshad covers a wide range of situations: jerk fishing, steady-line prospecting, cranking near the bottom or in mid-water. It can be used by demanding anglers seeking precise action as well as casual anglers who want an effective lure that is easy to animate.

The Madshad is also appreciated for its ability to remain effective with lighter jigheads. This feature expands mounting possibilities, whether for shallow water, vegetated areas or busy spots where a subtle presentation makes the difference.

Technical specifications

• Product type : soft shad lure for predator fishing.


• Design : developed by MADNESS in collaboration with Satoshi Iwamoto.


• Optimized soft material for quick tail action even at low speed.


• Profile designed for a swim combining body rolling and marked tail kick.


• Works with a wide range of jigheads, including relatively light models.


• Compatible with many standard jigheads (for example Xorus Ultihead Evo).


• Suited to animations such as jerking, steady retrieves, cranking and slow or fast prospecting.


• Suitable for targeting many freshwater predators and, depending on configuration, for some saltwater situations.


• Available in several sizes and colors to match conditions and fish preferences.


• Recommended for both beginner and experienced anglers seeking a versatile soft lure.

Benefits and key features

One of the main assets of the Madshad soft lure is its ability to remain effective regardless of fishing conditions. When paired with an appropriate jighead, it covers different depths and retrieval speeds, from meticulous raking of a zone to quick prospecting to locate active fish.

Its material, softer than previous generations, was specifically designed to improve swim frequency. Thus, even during slow animations or simple steady retrieves, the lure stays lively and attractive. This softness also contributes to easier mouth grips, which can increase hook-up success when fish strike timidly.

The Madness shad is also known for its stability during jerking. With wide, regular animations, it maintains a controlled swim without losing course, which is essential when fishing deep or in current. Its versatility allows it to fit easily into various approaches: shore fishing, boat fishing, vertical near-bottom work or mid-water cranking.

Finally, the MADNESS Madshad benefits from the reputation of a brand specialized in technical lures. Ongoing development and field feedback from many anglers have led to a well-developed, reliable and durable product—ideal as a solid base in a predator lure box.

Usage tips

To get the most out of the Madshad soft lure, it is recommended to pair it with a quality, well-balanced jighead. Adapt the head weight to depth, current and desired retrieval speed. Lighter setups will particularly highlight its ability to swim at low speed.

For jerk fishing, cast far, let the shad sink to the desired depth then animate with large strips followed by controlled sink phases. The Madness Madshad excels in this style thanks to its reactive action and pronounced vibrations. For a more discreet prospecting, opt for a steady-line retrieve with slight speed variations or small rod-tip twitches to trigger bites.

In cranking, a continuous moderate retrieve helps keep the lure at the desired depth while benefiting from its rolling. Don’t hesitate to vary cadence to imitate fleeing or weakened baitfish, which can entice hesitant predators.

Depending on conditions, it may be useful to have several versions of the range (different sizes and hues) to adapt to water clarity, light and fish behavior. In any case, the Madshad’s swim quality remains a constant advantage.

Testimonials

FAQ

Question 1 : Which predators is the Madshad soft lure suited for?

Answer: The MADNESS Madshad soft lure is designed to target many predatory species, especially those that feed on baitfish. Depending on the chosen size and configuration, it can be used in freshwater or inshore saltwater, always remaining attractive thanks to its lively, natural swimming.