Soft Lure MADNESS Madshad 85 - 8.5 cm - Rigged 15 g 3/0 (20 pieces)

Product advantages

The Madshad soft lure by MADNESS has become a true benchmark over the years for predator fishing. Designed in collaboration with Satoshi Iwamoto, company president and developer of the brand, this shad was engineered to deliver a highly effective swim in a wide range of situations. Its refined shape and soft material generate a smooth, consistent tail beat even at low speed, making it a versatile lure equally at ease during fast retrieves as during slow, steady prospecting.

Thanks to materials softer than on earlier generations, the Madshad activates from the first turns of the reel. It responds immediately to angler input, whether in cranking, fast retrieves or small twitch animations. Its ability to swim correctly with light jigheads greatly increases its range of use, both in saltwater and freshwater, across multiple predator species.

This Madness shad also stands out for its consistency of performance. Even after many catches it retains a stable, attractive swim. Anglers appreciate its ability to trigger strikes from both active fish and more wary predators, thanks to a pronounced yet natural vibration.

Technical specifications

• Lure type : versatile soft shad designed for predator fishing.
• Design : developed by MADNESS in collaboration with Satoshi Iwamoto.
• Material : high-quality soft plastic offering great freedom of movement to the tail.
• Action : consistent vibration, pronounced tail beat, effective at various retrieval speeds.
• Use : suited to fast retrieves, steady (linear) retrieves, cranking and slower animations.
• Environments : designed for both saltwater and freshwater predator fishing.
• Rigging : built to be mounted on standard jigheads or shad-specific weighted heads.
• Recommended compatibilities : excellent pairing with Xorus Ultihead Evo jigheads and other similarly shaped heads.
• Range : available in different sizes, weights and colors depending on offered variants.
• Audience : ideal for demanding anglers seeking a high-performance soft lure, from beginners to specialists.

Advantages and key strengths

The main strength of the Madshad soft lure lies in its consistency and its ability to fish effectively in many configurations. During fast retrieves it displaces a lot of water and remains perfectly stable, allowing quick coverage of large areas while maintaining strong attractiveness. During slower animations, its soft material keeps it lively even at low speed, a crucial point when fish become selective.

Its balanced shape makes rigging on the majority of jigheads intended for shads easy, without twisting or unwanted swimming. Anglers thus gain efficiency both in cast-and-retrieve and vertical fishing. Combining it with an appropriate head allows precise control of swimming depth to adapt to current conditions.

Another advantage: the reputation of the Madness Madshad is well established. Used for a long time by many enthusiasts, it has proven effective on a wide variety of predators. Field experience has allowed the brand to progressively optimize the softness of the rubber and the overall quality of the lure, offering today a refined and reliable product.

Usage tips

To get the most out of the Madshad, it is recommended to pair it with quality jigheads, such as the Xorus Ultihead Evo, to benefit from a perfectly balanced setup. Match the head weight to depth, current and drift speed, keeping in mind that the lure's softness allows it to swim effectively even with relatively light rigs.

When fishing by pulling along the bottom, let the lure fall near the bottom, then impart long pulls with the rod before retrieving the line. The Madshad soft lure will then develop its full vibration potential during descent and ascent phases. In steady retrieves, maintain a regular retrieval speed and sometimes vary the cadence to provoke strikes. In cranking, exploit its natural rolling by alternating fast phases and controlled pauses.

Don't hesitate to test different swimming heights and animation rhythms during the same session. The versatility of this soft predator lure allows adaptation to changing conditions: fish activity, light level, bottom structure or current strength.

Testimonials

Many predator anglers now consider MADNESS's Madshad an essential in their box. They highlight its ability to trigger strikes both in difficult conditions and during peak activity, and particularly appreciate the confidence it inspires beside the water.

FAQ

Question 1 : Is this Madshad soft lure suitable for both sea and freshwater?

Answer: Yes, the MADNESS Madshad shad is designed to target a wide range of predators, both in saltwater and freshwater. Its versatile action, soft material and compatibility with many jigheads make it an excellent choice to adapt your rigs to the species and environments you encounter.

Specifications