MADNESS Madshad 85 Soft Lure - 8.5 cm - Pre-rigged 15 g 3/0 (20 pieces)

Product benefits

Resulting from a collaboration between the brand’s president and developer and Satoshi Iwamoto, the MADNESS Madshad soft lure has become a true reference among demanding predator anglers. Its success is based on a unique combination of modern materials and a profile engineered to offer an ultra-effective swim across a wide range of conditions.

Thanks to a formulation that is softer than earlier generations, the Madshad shad reacts instantly to the slightest input. It starts swimming even at the slowest retrieve and maintains a consistent tail beat frequency, whether used with light jigheads or for faster animations. This versatility makes it a particularly interesting saltwater and freshwater lure for targeting both marine predators and freshwater hunters.

• Attractive swim both on slow retrieves and fast fishing.


• Softened material for immediate paddle action.


• Design validated by many anglers after years of use.


• Adapted to different techniques: dragging, straight-line retrieve, cranking, mixed animations.


• Available in several variants to suit conditions and target species.

Technical specifications

• Soft shad lure with a wide tail designed for strong vibration.


• Modernized, softer material than earlier versions for improved swim frequency.


• Profile engineered to maintain excellent stability, even on fast retrieves or when dragged.


• Works perfectly with jigheads of various weights, including very light ones.


• Specifically developed for predator fishing in both sea and freshwater.


• Ideal compatibility with technical jigheads, notably the Xorus Ultihead Evo heads recommended by the brand.


• Range offered in several options to cover different depths and prospecting types.

Advantages and product highlights

One of the major strengths of the Madshad soft lure lies in its ability to remain effective regardless of retrieve speed. Historically known for fast dragging techniques, it today retains all those qualities while opening up to finer approaches. You can easily alternate between slow straight-line retrieves, steady cranking, or animations punctuated by pauses and bursts of speed.

The shad’s tail enters into action quickly, producing a tight, regular beat that emits attractive vibrations. This tail movement combined with body motion makes the Madshad shad particularly realistic, even during fall phases. It then becomes an easy target for predators on the hunt, even when they are wary or inactive.

The Madshad is also appreciated for its ability to pair with a wide range of jigheads. When combined with technical heads like the Xorus Ultihead Evo, it creates a perfectly balanced setup ready to fish from the first cast. This compatibility simplifies rigging and reassures anglers looking for a ready-to-use and effective lure in many situations.

Finally, the Madshad range is available in several options allowing you to adapt your presentation to current conditions: spot type, depth, current, or fish mood. Without getting into variant details, you thus have a proven model that can be adapted to your needs while retaining the same swim and effectiveness that earned its reputation.

Usage tips

To exploit the full potential of the MADNESS Madshad soft lure, adjust your rigging and animation according to the fishing area and fish activity. In deep sectors or with current, a heavier jighead will help keep contact with the bottom and allow very effective dragging techniques. In shallower areas or when fish are wary, prefer lighter heads and a slow straight-line retrieve.

In coastal or freshwater fishing, alternating steady cranking with short pulls can trigger many bites. Let the Madshad shad sink for a few moments between turns of the reel: its vibrating fall is often the moment predators choose to strike. Don’t hesitate to vary your prospecting angles (edges, drop-offs, rocky heads, shoals) to take advantage of its great versatility.

For optimal presentation, make sure the lure is well-positioned on the jighead hook shank to preserve its natural swim. A straight rig guarantees steady vibration and reduces line twist, even on fast retrieves.

Testimonials

FAQ

Question 1 : Is this lure suitable for both sea and freshwater?

Answer: Yes, the MADNESS Madshad soft lure is designed to target a wide variety of predators, both in marine environments and in rivers, lakes or other inland waters.

Question 2 : Which techniques is the Madshad most effective with?

Answer: It excels in dragging, straight-line retrieves and cranking. Its soft material keeps it attractive both during fast retrieves and slow animations.

Question 3 : Can it be used with different jigheads?

Answer: Yes, the Madshad works with many jighead models. The brand particularly recommends Xorus Ultihead Evo heads to achieve a very balanced and high-performing setup.