MADNESS MADEEL SLIM 120 Soft Lure - 12 cm

Product highlights

The MADNESS MADEEL SLIM 120 is a soft bait for sea bass specifically developed to faithfully reproduce the slender silhouette of a small sand eel, a key prey along many coastlines. Its refined shape and intermediate size offer an ideal balance of discretion, realism and attractiveness, making it an excellent choice in heavily fished areas or when fish are wary.

Thanks to its streamlined soft body, this sand eel imitation soft bait comes alive immediately, even when worked at very slow speeds. Its tight, regular and continuous action allows slow presentations without losing attractiveness — a clear advantage when sea bass follow without striking or feed on thin, inconspicuous prey.

Designed for versatility, the MADEEL SLIM 120 performs well both mid-water and close to the bottom. Its behaviour remains stable across many rig configurations, allowing easy adaptation of presentation to current, depth and fish activity.

Technical characteristics

This model is part of the MADNESS soft bait range, renowned for its swimming quality and effectiveness on marine species. Its design emphasizes realism and ease of animation:

• Elongated, streamlined soft body specifically shaped to imitate a sand eel.


• Intermediate size versatile for many sea fishing situations.


• Tight, regular swim even at very slow retrieval speeds.


• Optimized for slow, precise presentations to wary sea bass.


• Primarily dedicated to sea bass but attractive to other marine predators.


• Compatible with various rig types (jig heads, Texas rigs, linear retrieves or stop-and-go animations).


• Soft material engineered to provide subtle vibration and natural behaviour in the water.

The goal of this lure is to offer an effective solution when fish focus on slim prey, while remaining very easy to use for the angler.

Benefits and strengths

The main strength of the MADEEL SLIM 120 lies in its ability to trigger strikes during slow fishing. Its tight action, even at minimal speed, allows the lure to evolve long inside the strike zone without losing attractiveness. This approach is ideal for following sea bass that are reluctant to chase highly active prey.

Its slender profile reduces turbulence, making it particularly discreet in the water. This discretion, combined with subtle vibration, perfectly imitates a calmly moving sand eel and reassures educated fish or those under heavy fishing pressure.

Versatility is another strong point: this sea soft bait can be used over varied sectors — drifting over structures, on shallow flats, along current edges or down the drop-offs. By simply adapting the rig and jig-head weight, the angler covers a wide range of depths and conditions.

Finally, the consistent swim greatly eases handling. Whether beginner or experienced, a controlled retrieve is enough to exploit its full potential. The lure works on its own without requiring complex animations.

Usage tips

To fully exploit the qualities of the MADEEL SLIM 120, pair it with jig heads suited to depth and current. Choose a weight that keeps contact with the target water layer while preserving a natural, fluid action.

A slow, steady retrieve is often deadly: cast beyond the promising zone, let it sink to the desired depth, then wind steadily while maintaining constant line tension. The lure develops its tight, continuous swim, imitating a small sand eel on the move.

When fish are inactive, don’t hesitate to alternate pauses and restarts. Let the lure sink slightly, then resume a slow retrieve. These rhythm changes can trigger follows into strikes. Zig-zag or short hop animations near the bottom are also effective to provoke fish posted near structure.

Mounted Texas-style, the MADEEL SLIM 120 allows prospecting snaggy areas such as rocks, weed or kelp with reduced snags. In more open water, a classic jig head offers excellent stability and precise depth control.

Testimonials

FAQ

Question 1: How does this lure differ from a bulkier soft bait?

Answer: Its slimmer profile and tight swimming action make it particularly suited to situations where sea bass target elongated prey and are picky. It allows much slower presentations with very natural appearance, differentiating it from bulkier models meant for fast retrieves or aggressive fish.