MADNESS Madshad 85 Soft Lure - 8.5 cm - Rigged 10 g 2/0 (20 pieces)

Key product benefits

The Madshad soft lure from Madness has become over the years a true reference for predator fishing. Conceived and developed in collaboration with Satoshi Iwamoto, the brand's president and designer, this versatile Madness shad was designed to provide an effective swim in as many situations as possible, whether fishing from shore or from a boat.

Its reputation is built on a winning combination: a streamlined body, an ultra-mobile tail and a rubber compound carefully refined over time. The newest generations benefit from a material softer than the original version, which noticeably improves tail-beat frequency, especially with lighter jigheads or during slow retrieves.

Yet this soft predator lure retains what made it successful for over ten years: exemplary stability and strong vibration at high speeds, ideal for traction and aggressive animations. You therefore get a shad that is both effective for quick prospecting and perfectly comfortable in more delicate and technical presentations.

Technical specifications

• Soft shad-type lure developed by Madness for predator fishing.


• Design and development carried out in collaboration with Satoshi Iwamoto.


• Modernized rubber compound, softer than early versions, for a livelier swim.


• Wide, mobile tail generating strong vibrations even at low speed.


• Action engineered to remain effective with both light and heavier jigheads.


• Perfect for fast traction animations and aggressive open-water fishing.


• Also very well suited to steady linear retrieves and regular cranking near the bottom or in the water column.


• Body compatible with a large number of market jigheads.


• Recommended pairing with Xorus Ultihead Evo jigheads for a perfectly balanced setup.


• Suitable for a wide variety of predators in freshwater and saltwater, depending on the chosen variants.


• Available in several options to adapt to conditions, depths and angler preferences.

Advantages and strengths

The main advantage of the Madshad Madness lies in its great versatility. It has been specifically optimized to maintain an attractive swim across a wide range of retrieval speeds. In fast traction, its tail beats strongly, covering a lot of water and triggering active fish. During slower fishing, the softness of the material takes over to ensure continuous undulation, even with light rod input.

This adaptability makes the Madshad soft lure an excellent choice for anglers who want to limit the number of different models in their box while staying ready for varied situations: stronger or weaker currents, educated fish, clear or stained water, cold or warm seasons, etc.

Another major asset: its ability to pair easily with many jigheads. Whether mounted on a profile head for fast animations or on a rounder shape focused on stability, the shad maintains superb swimming behavior. Combined with quality jigheads like the Xorus Ultihead Evo, you get a particularly effective setup offering clean presentation and reliable hooksets.

Finally, the concept's reliability and the model's longevity on the market attest to its effectiveness. A lure that stands the test of time and remains a staple in specialists' boxes is generally a wise investment for any predator angler.

Usage tips

To get the most out of this versatile predator lure, adapt the rigging and animation to the fishing context:

• In traction, alternate sharp pulls and controlled pauses to exploit the tail's full vibratory power.


• In linear retrieves, maintain a steady retrieval rhythm and let the shad work on its own—its natural swim often triggers bites.


• In cranking near the bottom, slightly vary speed to provoke changes in swim frequency, very attractive to wary fish.


• Choose jighead weights suited to depth and current, making sure to maintain good contact with the bottom when the technique requires it.


• Don't hesitate to test different available variants to adjust silhouette and visibility to current conditions.

Whatever the technique, always keep precise contact with your line: the Madshad is very reactive and strikes can occur both on the fall and during retrieval.

Testimonials

FAQ

Question 1 : Is this soft lure more suitable for beginners or experienced anglers?

Answer: The Madshad Madness is accessible to everyone. Beginners benefit from an effective swim even with simple animations, while experienced anglers appreciate its precision and versatility to refine rigs and techniques.

Question 2 : What types of jigheads can it be used with?

Answer: It adapts to most classic jigheads. For a particularly high-performance combination, Madness recommends Xorus Ultihead Evo heads, which offer an excellent balance between swimming stability, hook quality and lure presentation.