MADNESS Madshad 100 Soft Lure - 10 cm - Pre-rigged 20 g 3/0 (20 pcs)

Product highlights

The Madshad from MADNESS is an iconic soft shad lure, developed in close collaboration with Satoshi Iwamoto, president and designer of the brand. Built for demanding anglers, it combines strong vibration, stability and versatility, making it a prime choice for tracking predators in a wide range of situations.

Thanks to a selection of modern, softer materials than earlier generations, the Madshad soft lure delivers a smooth, responsive swim even at low retrieval speeds. It remains sufficiently lively for fast animations, allowing it to cover a broad range of techniques, from trolling to steady retrieves or cranking.

This model has been recognized for years for its consistent effectiveness. Its refined design, body and tail shape, and overall balance ensure an attractive action on both active predators and wary, educated fish.

Technical specifications

The Madshad was conceived as a complete shad, capable of remaining effective with a wide range of jig heads and retrieval speeds. Every detail has been optimized to guarantee immediate action and perfect hold in current or during speed changes.

• Profiled body for optimal water penetration and excellent stability.


• Wide, mobile tail generating a pronounced kicking action and intense vibrations.


• Next-generation soft materials for quick activation from the first turns of the handle.


• Effective swim with both relatively light jig heads and heavier setups.


• Proven design over many years on multiple predator species.


• Compatible with many market jig heads, including the Xorus Ultihead Evo for a particularly harmonious combination.


• Available in several sizes and weights to match your rig to conditions and target species.

Whether from shore or boat, probing over flats or skimming structures, this shad lure maintains a steady, convincing swim, even during controlled drops or pauses in the retrieve.

Benefits and key strengths

One of the major strengths of the Madshad soft lure is its ability to perform across very different regimes. Historically designed for fast trolling, it has evolved to also excel during slower or more linear retrieves.

• Animation versatility: effective for trolling, steady retrieves, cranking or stop-and-go near the bottom.


• High attractivity: wide, regular vibrations, detectable from a distance by predators.


• Controlled evolution: modernized materials for greater suppleness without sacrificing hold or durability.


• Recognized reference: a model trusted by specialized anglers for over a decade.


• Adaptability: multiple versions available to suit fish activity levels and fishing depth.


• Ideal pairing with technical jig heads, such as the Xorus Ultihead Evo, to optimize presentation.

The combination of a soft material, balanced silhouette and expressive tail keeps the Madshad attractive even when fish are picky. It is therefore perfectly suited to sessions where slowing the action and offering a subtler swim triggers bites.

Usage tips

The Madshad from MADNESS works on a wide range of rigs, making it very accessible while remaining extremely technical for experienced anglers. To exploit its full potential, match the jig head to depth, current and the desired retrieval speed.

• For trolling, use firm pulls followed by controlled releases, keeping contact with the lure during the fall.


• For steady retrieve, keep a regular retrieval, slower or faster depending on fish activity, letting the tail work on its own.


• For cranking or fast prospecting, vary retrieval speed to provoke rhythm changes and trigger reflex strikes.


• Pair it with quality jig heads, notably the Xorus Ultihead Evo, to optimize swim, hold and presentation.


• Adjust lure size and jig head shape to the targeted predator and fishing environment (saltwater or freshwater).

This soft shad lure is particularly effective for covering large areas when searching for active fish, but it also convinces wary predators when you slow the cadence and focus on promising zones.

Testimonials

FAQ

Question 1: Is the Madshad better suited to saltwater or freshwater?

Answer: The Madshad soft lure was designed to be versatile and can be used equally in saltwater and freshwater. It targets various predators depending on chosen size and jig head.

Question 2: Which types of jig heads work best with the Madshad?

Answer: The Madshad performs with a wide variety of jig heads. For a particularly effective combination, it is recommended to pair it with technical heads like the Xorus Ultihead Evo, which respect its swim perfectly.

Question 3: Is the Madshad suitable for slow presentations?

Answer: Yes, the use of softer materials allows it to animate effectively at low speeds. It remains very attractive during slow retrieves, steady retrieves or cranking when fish are less active.