MADNESS Madshad 85 Soft Lure - 8.5 cm - Rigged 15 g 2/0 (20 pieces)

Product highlights

Developed in collaboration with Satoshi Iwamoto, president and designer of the brand, the Madness Madshad soft lure has become a benchmark among predator anglers. This legendary shad has been continuously refined over the years to meet modern anglers’ demands while retaining what made it successful: an effective action, great versatility and reliable performance in the field.

Thanks to the use of materials softer than early generations, the Madness Madshad shad now delivers an optimized swimming frequency, even when paired with relatively light jigheads or worked at slow speeds. This controlled softness allows the tail to start working from the first turns of the reel, greatly increasing its attractiveness.

Historically renowned for fast retrieves, the Madshad has broadened its range of use. It now allows easy variation of approaches: steady retrieves close to the bottom, cranking in the water column, or subtler or more aggressive presentations depending on fish mood. This ability to cover many situations makes the Madshad by Madness an ideal choice for anglers seeking a versatile soft bait for predator fishing.

Technical features

• Soft shad-type lure designed for predator lure fishing.


• Developed in collaboration with Satoshi Iwamoto, ensuring a performance-oriented design.


• Body made from optimized soft material for active action even at low retrieval speed.


• Tail shaped to generate strong vibrations and a regular tail-beat frequency.


• Performs well with light jigheads as well as heavier setups.


• Suitable for fast retrieves, steady line retrieves and cranking.


• Madshad range offered in several variants to suit different fishing contexts.


• To be rigged on an appropriate jighead depending on target depth and current strength.

Advantages and strengths

The Madshad’s primary asset is its proven track record. On the market for many years, it has earned the trust of a wide community of anglers. This longevity is a sign of a reliable soft lure able to meet the expectations of both beginners and specialists.

Its carefully tuned softness and responsive tail give it a lively, stable and consistent action. Even when using relatively light jigheads or slowing the retrieve, the Madshad soft lure continues to work effectively, emitting attractive vibrations over a wide area. This helps adapt to wary or inactive fish by offering a more natural presentation.

Another strong point is its versatility in presentation. Originally designed for fast retrieves, it still excels in that domain but now also performs very well for steady prospecting and cranking. A single lure thus covers different water layers and retrieval speeds without constant rig changes. This versatility makes the Madshad an excellent choice to optimize fishing time and adapt quickly to changing conditions.

Finally, Madness manufacturing quality ensures consistency in shape, density and softness of the plastic, guaranteeing a reproducible action from one lure to another within the range.

Usage tips

To get the best out of this shad for predator fishing, it is recommended to rig it on a jighead adapted to depth, current and desired casting distance. A head that is too light will not hold the lure in the targeted water layer, while an overly heavy head will hinder the action. The goal is to preserve a lively action while staying in the fish zone.

Several presentation techniques are possible:

• Fast retrieves: let the lure touch bottom, perform a series of pulls of varying length, then follow the fall while keeping contact. This technique highlights the tail and often triggers bites on the fall.


• Steady retrieve: retrieve the Madshad at a regular speed, close to the bottom or within the target water layer. Ideal for methodically covering an area and locating active fish.


• Cranking: faster continuous retrieves that allow covering large areas quickly and provoke reflex strikes.

It is advisable to adjust retrieval speed according to predator activity: slow and steady in cold water or when fish are wary, faster when strong activity is noticed. After the session, rinse lures with fresh water and store them flat, away from heat, to preserve softness and shape.

Testimonials

Many anglers praise the Madshad’s consistency, reporting bites even in difficult conditions. Several users particularly appreciate its ability to maintain a great action with slow presentations, making it a reassuring lure to keep in the box at all times.

FAQ

Question 1: Is the Madshad suitable for beginner anglers?

Answer: Yes, the Madness Madshad soft lure is suitable for beginners as well as experienced anglers. Its action activates easily, even with simple retrieves, and its versatility across fast retrieves, steady retrieves and cranking allows learning different techniques while keeping strong catch potential.