MADNESS Madeel Soft Lure 190 - 19 cm

Product benefits

The Madeel from MADNESS is a soft lure for sea bass and pollock fishing that stands out for its ability to remain attractive even when fish are sluggish. Its hybrid design, halfway between a shad and a slug, gives it a swim that is both vibrant and natural, capable of triggering strikes in a variety of conditions.

Thanks to its refined profile, this versatile soft lure comes into action instantly with the first turns of the reel. It develops a pronounced swim at very low retrieval speeds, allowing you to fish slowly, close to the bottom or in the desired water column, without losing attraction. This ability to work slowly is a major asset for targeting wary or lethargic fish.

Designed for the sea, the Madeel offers a realistic presentation particularly appreciated by marine predators such as sea bass and pollock. Whether you are a beginner or an experienced angler, you benefit from an easy-to-animate, effective lure perfectly suited to modern techniques.

Technical specifications

• Hybrid shad/slug design: combines a shad body with a slim slug profile for a lively, smooth swim.
• Vibrant action at low speed: the lure stays active even at very slow retrieves, ideal for working fish-holding areas.
• Suitable for cast-and-retrieve and vertical fishing: designed to perform in horizontal prospecting as well as vertical presentations under the boat.
• Soft lure for sea fishing: particularly suited to marine predators like sea bass and pollock across various types of marks.
• Compatible with many jighead types: can be rigged on various soft-lure setups to adapt to current and depth conditions.
• Versatile attractive action: supports both linear retrieves and more active twitching, pauses and changes of pace.

Advantages and key strengths

The main advantage of the Madeel lies in its versatility. By combining the qualities of a shad and a slug, it covers a wide range of situations encountered at sea. Its vibrant swim attracts from a distance while its slim profile promotes a natural presentation, even in clear water or on educated fish.

Its ability to remain stable and attractive at very low retrieval speeds allows the angler to slow down the presentation to trigger strikes from fish reluctant to chase. This behaviour is particularly useful in difficult conditions: moderate current, cold water, high fishing pressure or fish holding close to the bottom.

The Madeel is also appreciated for its ease of use. It suits both beginner anglers who can simply retrieve it in a straight line and experienced anglers who will vary the animations to fully exploit its potential. A single lure thus covers a wide range of animations, from simple cast-and-retrieve to more technical vertical work.

Finally, positioned as a versatile soft lure for sea bass and pollock, the Madeel is an excellent choice to build or complete a basic sea fishing selection. It effectively accompanies the angler across different spots: rocky shelves, rockheads, edges, current lines and breaks.

Usage tips

To get the most out of the Madeel, pair it with a jighead suited to the depth and current of the area. The goal is to maintain optimal control of the lure, whether fished near the bottom or in the water column.

For cast-and-retrieve, a slow to medium linear retrieve already highlights the lure's vibrant action. You can punctuate this retrieve with pauses, short twitches or slight changes of pace to trigger a following fish. Letting the lure fall slightly between animations often provokes strikes.

For vertical fishing, let the lure sink to the desired depth, then animate it with short pulls, alternating controlled rises and drops. A gentle action close to the bottom is particularly effective on fish pressed against structure.

Don't hesitate to adapt retrieval speed and animation intensity according to fish activity. When predators are inactive, a slow and steady work of the Madeel often makes the difference.

Testimonials

FAQ

Question 1: Is this lure reserved for sea bass fishing?

Answer: No. Although particularly effective on sea bass, the Madeel was designed as a versatile soft lure. It also suits pollock fishing very well and can interest other marine predators depending on the area and the rigging used.