Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 20 g 4/0 (20 pieces)

Product strengths

The Madness Madshad is a soft shad lure that has become a true benchmark among predator anglers. Developed in collaboration with Satoshi Iwamoto, company president and designer, this lure was conceived to offer an extremely attractive action, even to the wariest fish.

Thanks to the use of softer materials than its earlier versions, the Madshad now provides a finer, livelier swimming frequency. This improvement allows the lure to remain perfectly mobile, even with lighter jigheads or during slow presentations, while retaining the vibration power that made it famous.

Historically prized for fast retrieve techniques, the Madness Madshad soft lure has established itself as a versatile tool. It now performs equally well for fast burns as for slower prospecting, making it a relevant choice to cover many situations on the water.

Whether tracking predators in saltwater or freshwater, this versatile soft shad lure wins anglers over with its ease of use, stability and ability to trigger strikes in varied contexts, from deep spots to less marked areas.

Technical characteristics

• Soft shad lure designed for predator fishing.


• Design and development in collaboration with Satoshi Iwamoto (Madness).


• Soft material optimized for a fluid action, even at low speed.


• Effective swimming with light jigheads as well as heavier setups.


• Action suitable for fast retrieves, steady retrieves and cranking.


• Ideal for both fast prospecting and slow, investigative fishing.


• Compatible with various jighead types, including technical models like Xorus Ultihead Evo.


• Available in multiple color and size variants to suit different environments and fishing conditions.

Advantages and key points

The primary strength of the Madness Madshad lies in its versatility. Initially renowned for fast retrieve fishing, it is now equally effective in steady retrieves and cranking. This wide range of use allows anglers to cover many situations with a single lure type.

Its soft body and engineered tail produce a tight yet highly vibrating action that remains attractive at different retrieval speeds. Even when animating the lure slowly near the bottom or in mid-depth layers, the Madshad maintains remarkable mobility and a consistent swim.

The careful design of the Madness soft shad lure also provides excellent stability, reducing hookups and unwanted movements. The angler benefits from precise rod feedback, making it easier to feel strikes and changes in substrate.

Another advantage is its compatibility with a wide range of jigheads. Paired with technical heads such as the Xorus Ultihead Evo, the Madshad forms a coherent combination, offering balanced presentation and reliable holding in current, lakes or calm waters.

Usage tips

To get the most out of the Madshad soft lure, adapt it to the animation style and target depth. For fast retrieves, perform sharp pulls followed by controlled pauses, letting the lure fall while keeping contact with the line. This technique fully exploits the shad's vibratory potential during descent and recovery.

For steady retrieves, favor a moderate and consistent speed. The softness of the material allows the soft shad lure to swim attractively even at low speed, ideal for persuading wary or inactive fish. This approach works very well when prospecting large areas.

Cranking consists of alternating accelerations and micro-pauses. Playing with these variations triggers reflex strikes from following predators. Don't hesitate to vary swimming depths by choosing heavier or lighter jigheads to explore different water layers.

For rigging, favor quality jigheads that are well centered to preserve the lure's natural action. Regularly check the integrity of the soft body and readjust it on the hook if necessary to ensure optimal presentation.

Testimonials

Many anglers consider the Madness Madshad an "essential" in their box. Its ability to catch fish on fast burns as well as steady retrieves, year after year, has made it a trusted lure to target a variety of predators in very different conditions.

FAQ

Question 1: What types of predatory fish is the Madness Madshad suitable for?

Answer: The Madness Madshad soft shad lure is designed for fishing many predators in both saltwater and freshwater. Its versatile action makes it effective on active fish as well as on more cautious species, simply by adapting the retrieval speed and rigging.