New Products

Spinnerbait XORUS Full Cover - 21 g

The XORUS Full Cover Spinnerbait 21g with titanium frame, stable and effective for pike, black bass, and perch.

18.95 (CHF) incl tax

Spinnerbait XORUS Full Cover - 14 g

The XORUS Full Cover 14g spinnerbait with titanium frame, perfect for pike, black bass, and perch. Excellent stability and strong attractant power.

17.10 (CHF) incl tax

XORUS Full Cover Spinnerbait - 10 g

The XORUS Full Cover 10g spinnerbait is ideal for pike, largemouth bass and perch. Titanium frame, optimal stability and attractive vibrations.

16.05 (CHF) incl tax

Surface Lure XORUS Frosty 2 - 12.5 cm

XORUS Frosty surface lure, ideal for sea bass fishing in calm waters.

24.85 (CHF) incl tax

XORUS Surface Lure Flapsturie - 12 cm

XORUS Flapsturie lure, ideal for predators and exotic fishing. Surface animation or walking the dog.

30.45 (CHF) incl tax

XORUS Coyotte II Matt Jig Head

The XORUS Coyotte II jig head - 80 g, perfect for elongated lures and sea fishing.

2.25 (CHF) incl tax

Picture of Tête Plombée Sabot XORUS Big Fish Radical

Tête Plombée Sabot XORUS Big Fish Radical

XORUS Big Fish Radical - 28g jig head ideal for vertical soft lure fishing. Anti-snag design and ultra-sharp Decoy hook.

11.50 (CHF) incl tax

Surface Lure XORUS Asturie 90

High-performance surface lure, the XORUS Asturie 90 is perfect for bass, pike, asp, and black bass. Its design ensures long and precise casts.

21.75 (CHF) incl tax

Lure Surface XORUS Asturie 130

Surface Lure XORUS Asturie 130 – Long-distance casting, ideal for bass, pike, and black bass.

27.95 (CHF) incl tax

Surface Lure XORUS Asturie 110

XORUS Asturie 110 surface lure, ideal for sea bass, pike, perch, and black bass. Exceptional performance from shore or boat.

27.00 (CHF) incl tax

MADNESS MADSLUG 150 Soft Lure - 15 cm

MADNESS Madslug soft slug lure, ultra-versatile for predator fishing in saltwater and freshwater. Soft, lively material with pronounced vibrations on the retrieve, belly slit for Texas rigging and excellent compatibility with many jig heads.

16.90 (CHF) incl tax

MADNESS Madshad Soft Shad 85 - 8.5 cm

MADNESS Madshad soft shad lure designed with Satoshi Iwamoto; softened material, reactive action with light jigheads or for fast towing retrieves, straight retrieve or cranking for most predators.

12.35 (CHF) incl tax

MADNESS Madshad 85 Soft Lure - 8.5 cm - Rigged 15 g 2/0 (20 pieces)

Madshad soft shad from Madness, developed with Satoshi Iwamoto. Iconic model with soft materials and a highly reactive action for predator fishing, effective on fast retrieves, steady retrieves or cranking, with excellent stability even at low speed.

112.50 (CHF) incl tax

MADNESS Madshad 85 Soft Lure - 8.5 cm - Rigged 10 g 2/0 (20 pieces)

The Madshad soft lure from Madness is a legendary shad designed with Satoshi Iwamoto. Thanks to a softer, more responsive material, it excels both in fast traction fishing and in steady retrieves or cranking, offering a natural, vibrating swim that triggers predator strikes. Versatile, it can be mounted on many jigheads, notably the Xorus Ultihead Evo, to cover a wide range of situations.

108.70 (CHF) incl tax

MADNESS Madshad 130 - 13 cm Soft Shad

The Madshad from MADNESS is a shad-type soft lure developed with Satoshi Iwamoto for predator fishing. Versatile, it excels in twitching, steady retrieves and cranking, thanks to a soft, responsive material that delivers an attractive vibrating action with a variety of weighted heads.

10.35 (CHF) incl tax

MADNESS Madshad 100 Soft Lure - 10 cm

The MADNESS Madshad soft lure is an iconic shad designed with Satoshi Iwamoto. Its soft material gives it a reactive action, whether during fast jerks, steady retrieves or cranking, making it a versatile predator lure for many fishing situations.

10.35 (CHF) incl tax

Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 25 g 3/0 (20 pieces)

The Madshad soft lure from MADNESS, developed with Satoshi Iwamoto, is a legendary shad prized for its reactive swim. Thanks to a softer material and refined design, it excels in traction fishing, straight-line retrieves and cranking, especially when paired with Xorus Ultihead Evo jigheads. A must-have for demanding anglers.

141.10 (CHF) incl tax

Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 20 g 4/0 (20 pieces)

The Madness Madshad is an iconic soft shad lure designed with Satoshi Iwamoto. Softer and more responsive, it excels in fast retrieves, steady retrieves and cranking to effectively target predatory fish in saltwater and freshwater.

131.55 (CHF) incl tax

MADNESS Madshad 100 Soft Lure - 10 cm - Pre-rigged 20 g 3/0 (20 pcs)

The Madshad soft lure from MADNESS is a technical shad developed with Satoshi Iwamoto. Designed for trolling as well as steady retrieve or cranking, it delivers a vibrating action thanks to next-generation soft materials. This historic model, continually improved, remains a benchmark for targeting predators in both saltwater and freshwater, offering great stability and excellent hold on jig heads, notably the Xorus Ultihead Evo.

131.55 (CHF) incl tax

MADNESS Madfin 6 Soft Lure

The MADNESS MADFIN finesse soft lure is engineered to deliver an extremely fluid, natural swim. Very soft, it is ideally rigged on a short-shank jighead and performs equally well when twitching along the bottom or on long sweeps to trigger wary predators.

14.65 (CHF) incl tax

MADNESS Madeel Soft Lure 190 - 19 cm

The Madeel from MADNESS is a hybrid shad/slug soft lure designed to deliver a vibrant, natural swim even at very slow retrieval speeds. Versatile, it excels for sea bass and pollock fishing, both in cast-and-retrieve and vertical fishing from shore or boat.

19.90 (CHF) incl tax

MADNESS MADEEL Soft Lure 140 - 14 cm

The MADNESS MADEEL soft lure is a hybrid between a shad and a slug, designed for sea bass, pollack and other marine predators. Its strong vibrating action, even at very low retrieval speed, makes it deadly for both cast-and-retrieve and vertical fishing.

17.75 (CHF) incl tax

MADNESS Spare Tail Replacement for Balam

Madness replacement caudal fin for Balam lures, designed to give a second life to your articulated swimbaits and preserve their natural swimming action during predator fishing sessions.

11.65 (CHF) incl tax

MADNESS Bakuree Shad KB Soft Shad 80 - 8 cm

The Madness Bakuree Shad KB is a soft shad lure with a bulkier body than the original model, specially designed for fast linear prospecting or to offer a more substantial bite in vertical fishing. Impregnated with the exclusive Bakuru Formula attractant, it triggers decisive strikes from wary predators such as zander, perch and sea bass, both in freshwater and coastal saltwater.

15.05 (CHF) incl tax

MADNESS Bakuree Shad KB 150 - 15 cm Soft Shad Lure

The Madness Bakuree Shad KB is a soft shad-type lure specially developed for the slow fishing of wary predatory fish. Its very soft material and powerful attractant provoke strikes from large fish in the most difficult conditions.

22.40 (CHF) incl tax

MADNESS Bakuree Shad KB Soft Lure 110 - 11 cm

The MADNESS Bakuree Shad KB is a soft shad lure specially developed for zander fishing and other bottom-holding predators. Bulkier than the original model, it displaces a lot of water even at low speed and offers a very responsive swim, ideal for fast straight retrieves as well as vertical fishing.

16.05 (CHF) incl tax

Picture of MADNESS Bakuree Head Jig Head - 3 Pieces

MADNESS Bakuree Head Jig Head - 3 Pieces

Versatile MADNESS Bakuree Head jig head for rigging medium-sized soft baits, ideal for straight retrieves or midwater presentations, providing excellent lure retention and reliable hookups on predatory fish.

13.55 (CHF) incl tax

MADNESS Bakuree Shad 150 Soft Lure - 15 cm

MADNESS Bakuree Shad soft shad designed for predator fishing in vertical and steady retrieves, offering a realistic action, strong vibrations and high versatility across many environments and techniques.

17.45 (CHF) incl tax

Madness Bakuree Shad 110 Soft Lure - 10 cm

The Madness Bakuree Shad 110 is a soft shad lure designed for freshwater predators, offering a highly mobile and natural swim, effective on slow steady retrieves as well as vertical fishing; particularly suited to light jigheads and fine lines to fool wary zander.

14.65 (CHF) incl tax

New products