Fishing Equipment & Accessories

MADNESS Madslug soft slug lure, ultra-versatile for predator fishing in saltwater and freshwater. Soft, lively material with pronounced vibrations on the retrieve, belly slit for Texas rigging and excellent compatibility with many jig heads.

MADNESS Madshad soft shad lure designed with Satoshi Iwamoto; softened material, reactive action with light jigheads or for fast towing retrieves, straight retrieve or cranking for most predators.

Madshad soft shad from Madness, developed with Satoshi Iwamoto. Iconic model with soft materials and a highly reactive action for predator fishing, effective on fast retrieves, steady retrieves or cranking, with excellent stability even at low speed.

The Madshad soft lure from Madness is a legendary shad designed with Satoshi Iwamoto. Thanks to a softer, more responsive material, it excels both in fast traction fishing and in steady retrieves or cranking, offering a natural, vibrating swim that triggers predator strikes. Versatile, it can be mounted on many jigheads, notably the Xorus Ultihead Evo, to cover a wide range of situations.

The Madshad from MADNESS is a shad-type soft lure developed with Satoshi Iwamoto for predator fishing. Versatile, it excels in twitching, steady retrieves and cranking, thanks to a soft, responsive material that delivers an attractive vibrating action with a variety of weighted heads.

The MADNESS Madshad soft lure is an iconic shad designed with Satoshi Iwamoto. Its soft material gives it a reactive action, whether during fast jerks, steady retrieves or cranking, making it a versatile predator lure for many fishing situations.

The Madshad soft lure from MADNESS, developed with Satoshi Iwamoto, is a legendary shad prized for its reactive swim. Thanks to a softer material and refined design, it excels in traction fishing, straight-line retrieves and cranking, especially when paired with Xorus Ultihead Evo jigheads. A must-have for demanding anglers.

The Madness Madshad is an iconic soft shad lure designed with Satoshi Iwamoto. Softer and more responsive, it excels in fast retrieves, steady retrieves and cranking to effectively target predatory fish in saltwater and freshwater.

The Madshad soft lure from MADNESS is a technical shad developed with Satoshi Iwamoto. Designed for trolling as well as steady retrieve or cranking, it delivers a vibrating action thanks to next-generation soft materials. This historic model, continually improved, remains a benchmark for targeting predators in both saltwater and freshwater, offering great stability and excellent hold on jig heads, notably the Xorus Ultihead Evo.

The MADNESS MADFIN finesse soft lure is engineered to deliver an extremely fluid, natural swim. Very soft, it is ideally rigged on a short-shank jighead and performs equally well when twitching along the bottom or on long sweeps to trigger wary predators.

The Madeel from MADNESS is a hybrid shad/slug soft lure designed to deliver a vibrant, natural swim even at very slow retrieval speeds. Versatile, it excels for sea bass and pollock fishing, both in cast-and-retrieve and vertical fishing from shore or boat.

The MADNESS MADEEL soft lure is a hybrid between a shad and a slug, designed for sea bass, pollack and other marine predators. Its strong vibrating action, even at very low retrieval speed, makes it deadly for both cast-and-retrieve and vertical fishing.