New Products

MADNESS Madshad 130 - 13 cm Soft Shad

The Madshad from MADNESS is a shad-type soft lure developed with Satoshi Iwamoto for predator fishing. Versatile, it excels in twitching, steady retrieves and cranking, thanks to a soft, responsive material that delivers an attractive vibrating action with a variety of weighted heads.

10.40 (CHF) incl tax

MADNESS Madshad 100 Soft Lure - 10 cm

The MADNESS Madshad soft lure is an iconic shad designed with Satoshi Iwamoto. Its soft material gives it a reactive action, whether during fast jerks, steady retrieves or cranking, making it a versatile predator lure for many fishing situations.

10.40 (CHF) incl tax

Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 25 g 3/0 (20 pieces)

The Madshad soft lure from MADNESS, developed with Satoshi Iwamoto, is a legendary shad prized for its reactive swim. Thanks to a softer material and refined design, it excels in traction fishing, straight-line retrieves and cranking, especially when paired with Xorus Ultihead Evo jigheads. A must-have for demanding anglers.

141.15 (CHF) incl tax

Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 20 g 4/0 (20 pieces)

The Madness Madshad is an iconic soft shad lure designed with Satoshi Iwamoto. Softer and more responsive, it excels in fast retrieves, steady retrieves and cranking to effectively target predatory fish in saltwater and freshwater.

131.60 (CHF) incl tax

MADNESS Madshad 100 Soft Lure - 10 cm - Pre-rigged 20 g 3/0 (20 pcs)

The Madshad soft lure from MADNESS is a technical shad developed with Satoshi Iwamoto. Designed for trolling as well as steady retrieve or cranking, it delivers a vibrating action thanks to next-generation soft materials. This historic model, continually improved, remains a benchmark for targeting predators in both saltwater and freshwater, offering great stability and excellent hold on jig heads, notably the Xorus Ultihead Evo.

131.60 (CHF) incl tax

MADNESS Madfin 6 Soft Lure

The MADNESS MADFIN finesse soft lure is engineered to deliver an extremely fluid, natural swim. Very soft, it is ideally rigged on a short-shank jighead and performs equally well when twitching along the bottom or on long sweeps to trigger wary predators.

14.70 (CHF) incl tax

MADNESS Madeel Soft Lure 190 - 19 cm

The Madeel from MADNESS is a hybrid shad/slug soft lure designed to deliver a vibrant, natural swim even at very slow retrieval speeds. Versatile, it excels for sea bass and pollock fishing, both in cast-and-retrieve and vertical fishing from shore or boat.

19.90 (CHF) incl tax

MADNESS MADEEL Soft Lure 140 - 14 cm

The MADNESS MADEEL soft lure is a hybrid between a shad and a slug, designed for sea bass, pollack and other marine predators. Its strong vibrating action, even at very low retrieval speed, makes it deadly for both cast-and-retrieve and vertical fishing.

17.75 (CHF) incl tax

MADNESS Spare Tail Replacement for Balam

Madness replacement caudal fin for Balam lures, designed to give a second life to your articulated swimbaits and preserve their natural swimming action during predator fishing sessions.

11.70 (CHF) incl tax

MADNESS Bakuree Shad KB Soft Shad 80 - 8 cm

The Madness Bakuree Shad KB is a soft shad lure with a bulkier body than the original model, specially designed for fast linear prospecting or to offer a more substantial bite in vertical fishing. Impregnated with the exclusive Bakuru Formula attractant, it triggers decisive strikes from wary predators such as zander, perch and sea bass, both in freshwater and coastal saltwater.

15.05 (CHF) incl tax

MADNESS Bakuree Shad KB 150 - 15 cm Soft Shad Lure

The Madness Bakuree Shad KB is a soft shad-type lure specially developed for the slow fishing of wary predatory fish. Its very soft material and powerful attractant provoke strikes from large fish in the most difficult conditions.

22.45 (CHF) incl tax

MADNESS Bakuree Shad KB Soft Lure 110 - 11 cm

The MADNESS Bakuree Shad KB is a soft shad lure specially developed for zander fishing and other bottom-holding predators. Bulkier than the original model, it displaces a lot of water even at low speed and offers a very responsive swim, ideal for fast straight retrieves as well as vertical fishing.

16.10 (CHF) incl tax

Picture of MADNESS Bakuree Head Jig Head - 3 Pieces

MADNESS Bakuree Head Jig Head - 3 Pieces

Versatile MADNESS Bakuree Head jig head for rigging medium-sized soft baits, ideal for straight retrieves or midwater presentations, providing excellent lure retention and reliable hookups on predatory fish.

13.55 (CHF) incl tax

MADNESS Bakuree Shad 150 Soft Lure - 15 cm

MADNESS Bakuree Shad soft shad designed for predator fishing in vertical and steady retrieves, offering a realistic action, strong vibrations and high versatility across many environments and techniques.

17.50 (CHF) incl tax

Madness Bakuree Shad 110 Soft Lure - 10 cm

The Madness Bakuree Shad 110 is a soft shad lure designed for freshwater predators, offering a highly mobile and natural swim, effective on slow steady retrieves as well as vertical fishing; particularly suited to light jigheads and fine lines to fool wary zander.

14.70 (CHF) incl tax

MADNESS Baku-Ru Formula - Fishing Attractant

MADNESS Baku-Ru Formula oily fishing attractant made from concentrated oil, ideal for boosting the appeal of your lures and provoking bites from wary fish.

24.85 (CHF) incl tax

Hameçon Triple DECOY YW 77

Hameçon triple DECOY YW 77 with a wide gap and curved points, perfect for vertical jigging, casting jig, and behind poppers.

7.90 (CHF) incl tax

Triple Hook DECOY YS-82

Reinforced triple hook DECOY YS-82, ideal for strong fishing requiring unmatched strength and sharpness.

17.30 (CHF) incl tax

Triple Hook DECOY YS-81

Reinforced triple hook DECOY YS-81, ultra-sharp and robust for strong fishing.

7.90 (CHF) incl tax

Triple Hook DECOY YS-25 Treble

Robust and ultra-sharp triple hook, ideal for equipping your small lures in rockfishing.

8.80 (CHF) incl tax

Triple Hook DECOY YS23 BL Barbless

The barbless YS23 BL triple hook from DECOY is designed for extreme fishing. Without a barb, it reduces fish injuries and facilitates unhooking. Ideal for demanding anglers seeking reliable and high-performance equipment.

57.60 (CHF) incl tax

Triple Hook DECOY YS-23 Big Treble

Ultra-strong treble hook designed for exotic fishing of the most powerful fish.

57.60 (CHF) incl tax

DECOY YS-22 Treble Hook

Strong and ultra-sharp DECOY YS-22 treble hook. Long points for effective hooking and excellent fish retention during fights.

9.30 (CHF) incl tax

Hook Triple DECOY YS-21 BT Blade Treble

Triple hook DECOY YS 21 Blade Treble with spinning blade and integrated rolling swivel.

9.65 (CHF) incl tax

Triple Hook DECOY YS 21

Ultra-sharp and robust triple hook, ideal for equipping seawater lures.

7.40 (CHF) incl tax

Decoy YF 33 F Treble Hook

Treble hook known for its strength and light weight, ideal for freshwater fishing.

8.35 (CHF) incl tax

Hook Triple DECOY YF-33 BT Blade Treble

Triple hook DECOY YF 33 BT for sea fishing, with spinning blade and swivel.

8.25 (CHF) incl tax

Decoy YF-33B Treble Hook

Small, ultra-sharp treble hook ideal for outfitting small crankbaits. Offering an excellent balance between size and strength, it ensures optimal grip for improved fishing efficiency.

8.80 (CHF) incl tax

Double Hook DECOY WS-51

Triple hook WS 51 - H n°8 DECOY, ideal as a stinger for soft lures. Reversed branch for optimal hold and better lure movement freedom. Easy to detach during the fight to preserve the lure.

7.30 (CHF) incl tax

Texas Hook DECOY Worm 9

Texas Hooks DECOY Worm 9-H, perfect for light fishing with soft lures.

5.55 (CHF) incl tax

Single Hook DECOY Worm 4

Ultra-strong and sharp straight hook with double reversed barb for optimal holding.

7.15 (CHF) incl tax

Hook Texan DECOY Worm 30 Makisasu Hook Magnum

Texan hook DECOY Worm 30 Makisasu Hook Magnum designed for large soft lures and soft swimbaits. Offers optimal attachment and enhances your lure's animation for better catches.

7.80 (CHF) incl tax