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MADNESS Madshad 100 Soft Lure - 10 cm

The MADNESS Madshad soft lure is an iconic shad designed with Satoshi Iwamoto. Its soft material gives it a reactive action, whether during fast jerks, steady retrieves or cranking, making it a versatile predator lure for many fishing situations.
10.35 (CHF) incl tax

Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 25 g 3/0 (20 pieces)

The Madshad soft lure from MADNESS, developed with Satoshi Iwamoto, is a legendary shad prized for its reactive swim. Thanks to a softer material and refined design, it excels in traction fishing, straight-line retrieves and cranking, especially when paired with Xorus Ultihead Evo jigheads. A must-have for demanding anglers.
141.10 (CHF) incl tax

Soft Lure MADNESS Madshad 100 - 10 cm - Rigged 20 g 4/0 (20 pieces)

The Madness Madshad is an iconic soft shad lure designed with Satoshi Iwamoto. Softer and more responsive, it excels in fast retrieves, steady retrieves and cranking to effectively target predatory fish in saltwater and freshwater.
131.55 (CHF) incl tax

MADNESS Madshad 100 Soft Lure - 10 cm - Pre-rigged 20 g 3/0 (20 pcs)

The Madshad soft lure from MADNESS is a technical shad developed with Satoshi Iwamoto. Designed for trolling as well as steady retrieve or cranking, it delivers a vibrating action thanks to next-generation soft materials. This historic model, continually improved, remains a benchmark for targeting predators in both saltwater and freshwater, offering great stability and excellent hold on jig heads, notably the Xorus Ultihead Evo.
131.55 (CHF) incl tax

MADNESS Madeel Soft Lure 190 - 19 cm

The Madeel from MADNESS is a hybrid shad/slug soft lure designed to deliver a vibrant, natural swim even at very slow retrieval speeds. Versatile, it excels for sea bass and pollock fishing, both in cast-and-retrieve and vertical fishing from shore or boat.
19.90 (CHF) incl tax

In the Saltwater category at GiantFish, you’ll find all the tackle you need to handle saltwater conditions, whether you fish from shore or by boat. Rods, reels, lines, leaders, lures and accessories are selected to resist corrosion and the often demanding conditions of saltwater fishing.

Choosing your saltwater fishing gear

Saltwater fishing requires gear that matches the power of the fish, the strength of the current and the salinity. Before you choose, decide how you mainly fish:

  • Shore fishing (jetties, rocks, beaches) with long-distance casting or working close to structure.
  • Boat fishing drifting, at anchor or vertical fishing over deeper areas.
  • Light tackle for smaller saltwater predators, or heavier setups for powerful species.

Always match the power of your rod and reel combo to the average size of the fish you target and to the weight of your sinkers or lures.

Rods, reels and lines for saltwater

The rods in the Saltwater category are designed to handle heavy loads and the constraints of saltwater. You’ll find:

  • Saltwater spinning and casting rods for lure fishing from shore or by boat.
  • Surfcasting rods for long-distance casting from the beach.
  • Saltwater reels with strong drag systems and anti-corrosion treatments.

For your main line, choose a fine but strong saltwater braid, completed with a fluorocarbon or nylon leader that is more discreet and more abrasion-resistant, especially around rocks or other structure.

Effective lures, baits and rigs

Saltwater fish react differently depending on the season, water clarity and available food. It’s useful to have several types of rigs and lures:

  • Soft baits and hardbaits for prospecting for saltwater predators.
  • Jigs and casting jigs for vertical fishing or quickly reaching deeper water.
  • Bait rigs (multi-hook leaders, paternoster) to present worms, squid or other natural baits in a steady way.

Vary retrieve speeds, lure sizes and the depth you are fishing in the water column to quickly find what triggers strikes.

Saltwater fishing techniques for changing conditions

Weather and season strongly influence fish activity. A few useful guidelines:

  • Calm seas: favor subtle presentations, finer rigs and more natural-looking lures.
  • Rough seas: use louder or bulkier lures and heavier weights to stay in contact with the bottom.
  • Topwater, mid-water or bottom fishing: adjust your depth according to the time of year, water temperature and the presence of baitfish.

All year long, take care with your knots, check your leaders regularly and always rinse your gear with fresh water after each trip.

FAQ – Saltwater fishing

What rod power should I choose for saltwater?
For versatile shore fishing with lures, a medium-power rod (for example 10–40 g or 15–60 g depending on the species targeted) is often a good compromise. For surfcasting or bigger fish, choose a more powerful rod.

How should I maintain my saltwater fishing gear?
After each trip, rinse rods, reels and accessories with fresh water, let them dry, then lightly grease exposed metal parts. This greatly reduces corrosion.

What type of line should I use in saltwater?
A braided main line offers great sensitivity and high strength for its diameter. Pair it with a fluorocarbon or nylon leader for more discretion and better abrasion resistance.