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BIWAA TAILGUNR Curly 2.5" - 6.5 cm

The Biwaa TailGunR Curly 2.5", an exceptional floating soft lure, is designed to excel in vegetation-rich areas. With its floating material, UV-reactive color, and exclusive shrimp-based B2A attractant, this lure triggers predatory behavior in carnivorous species. Available in various sizes and colors, it is perfect for adapting to all fishing situations.
6.50 (CHF) incl tax

BIWAA SUBMISSION 3" SHAD (7cm - 3.4g)

The SubMission Shad 3" is an ultra-realistic soft swimbait lure designed for natural action even during the slowest retrieves. With photo-realistic details, a thick optimized tail, and realistic 3D scales and eyes, it's perfect for attracting even the most cautious predators.
8.00 (CHF) incl tax

BIWAA KAPSIZ KAST HD 7.5" - 19cm - 80g

The Biwaa Kapsiz Kast HD 7″5 is a pre-rigged soft lure ideal for targeting large catches while remaining effective for a wide range of fish. Perfect for fishing around weeds and areas rich with baitfish, this versatile lure offers striking realism and adapts to almost any lakes and environments.
18.90 (CHF) incl tax

Biwaa Biwibe Blade

The Biwibe is a groundbreaking vibrating blade, perfect for vertical jigging and slow retrieves. With its instant vibration, it activates at the slightest movement, mimicking a distressed fish. Designed for optimal versatility, it is available in 5 colors to suit all situations and target a wide variety of species.
11.90 (CHF) incl tax

BIWAA S'TROUT 9" - 23 cm - Sink Rate 0.3m/s

The Biwaa S’Trout 9" is an 8-segment articulated swimbait offering ultra-realistic S-swimming action. Designed to mimic an injured trout or baitfish, it is made of phthalate- and BPA-free solid plastic, reinforced with internal woven fiber for 60 lb break strength. Equipped with ultra-sharp Japanese steel treble hooks and stainless steel rings, this lure is designed to entice trophy fish like pike and bass.
45.00 (CHF) incl tax

Biwaa Swimstrap 145MS

The Biwaa Swimstrap 145MS is a revolutionary lure designed for demanding anglers. With its 145 mm size and realistic articulated design, it perfectly mimics the natural movements of a fish, attracting even the most cautious predators. This versatile lure is ideal for freshwater and saltwater fishing, delivering exceptional results.
24.00 (CHF) incl tax

Biwaa GlideBeast 160 S Sinking Lure - 16Cm

Discover the Biwaa GlideBeast 160 S, an essential jointed lure for targeting the largest predators with its ultra-realistic swimming action and striking efficiency.
27.00 (CHF) incl tax

MADNESS FINESS KB 8 Soft Lure

Voluminous MADNESS FINESS KB 8 soft lure designed to target large predators. Its soft material facilitates secure hooking and the built-in attractant enhances bite effectiveness, particularly suited to vertical fishing for big zander during cold periods.
18.60 (CHF) incl tax

MADNESS Finesse KB 6 Softbait

The MADNESS Finesse KB is a discreet softbait for predatory fish, specially designed to target large predators that favour plump, high‑calorie prey. Its soft, attractant‑infused material and slim profile allow slow, controlled presentations—ideal when fish are wary or inactive. Versatile, it fits many modern rigs and is suited to technical anglers as well as enthusiasts aiming to improve results on pike, zander, perch and other demanding predators.
19.90 (CHF) incl tax

Floating Lure MADNESS BALAM 255 VARIANT - 25.5 cm

High-end articulated swimbait MADNESS BALAM 255 VARIANT, designed in the lineage of the renowned Balam series. Multi-segment ABS resin body with silicone tail and silicone lip for a natural, sub-surface swim. Effective on both slow and fast retrieves to trigger reaction strikes. Ideal for anglers seeking a versatile, technical swimbait.
195.30 (CHF) incl tax

MADNESS Balam 245 Floating Swimbait - 24.5 cm

The Madness Balam 245 is a large floating articulated swimbait designed to target big pike and huge black bass. Thanks to its multi-section body and soft tail, it delivers an ultra-natural swim, effective at both slow and high-speed retrieves to trigger reflex strikes. Developed in collaboration with Satan Shimada, this premium lure is for anglers seeking a reliable, versatile and highly attractive swimbait for trophy fish.
141.95 (CHF) incl tax

MADNESS Balam 300 Lure - 30 cm

The Balam 300 S, sinking version, is ideal for open waters, offering striking realism and versatility without customization.
174.30 (CHF) incl tax

Lures are at the heart of modern predator fishing. When chosen well, they trigger strikes from pike, perch, zander and other predatory fish, even on heavily pressured waters. This category brings together a wide range of models to cover all depths, retrieve speeds and fishing conditions.

How to choose predator lures

To select the right lure, it’s essential to consider the target depth, water clarity, fish activity and the tackle you use (spinning or casting). As a general rule, subtle, natural presentations work best in clear water, while stronger visual and vibration cues stand out better in colored water or low light.

Lure size also depends on the species you target and the season. Compact lures are often very effective for perch or in cold conditions, while larger profiles work well for pike or when fish are actively feeding.

Main lure types and how to use them

  • Hardbaits (crankbaits, jerkbaits, minnows): ideal for working different layers of the water column, from subsurface down to deeper areas, with steady retrieves or stop-and-go actions.
  • Soft lures: highly versatile, rigged on jig heads, Texas rigs or Carolina rigs, they excel on straight retrieves, vertical presentations or dragging and hopping close to the bottom.
  • Spinners and spinnerbaits: perfect for quickly covering large areas; their strong vibrations draw predators in from a distance, even in murky water.
  • Jigs and micro jigs: effective for fishing deeper water, along drop-offs, bridge pilings or structure, especially for zander and big perch.

Ideally, you should combine several lure families in your box so you can quickly adapt if the fish refuse a particular action or profile.

Matching your lures to seasons and conditions

The season has a major influence on success with artificial lures. In cold water, predators are often warier and more selective, whereas in peak season they may aggressively chase faster, more erratic presentations.

  • Spring: favor medium-sized lures in natural colors, worked slowly along the banks and in shallow areas.
  • Summer: use reaction baits (spinnerbaits, crankbaits, stickbaits) to trigger strikes from active fish, especially early and late in the day.
  • Fall: a key period to target bigger fish with slightly larger lures that can imitate schooling baitfish.
  • Cold periods: rely on soft lures, slow presentations close to the bottom and minimalist actions to convince sluggish fish.

Effective techniques with your lures

Each lure shows its full potential with the right retrieve. Varying speed, pauses and changes of direction often makes the difference on pressured predators.

  • Straight retrieve: a steady retrieve is ideal with shads, crankbaits and inline spinners to cover water from just under the surface down to the bottom.
  • Lifting and dropping: an alternation of pulls and controlled drops is very effective with soft lures along slopes and drop-offs.
  • Vertical fishing: a precise presentation of a soft lure or jig directly under the boat or float tube to target fish holding tight to the bottom.
  • Reaction fishing: fast, aggressive retrieves with jerkbaits, lipless crankbaits and spinnerbaits to trigger reflex strikes from active predators.

Lure FAQ

Which type of lure should I choose to start predator fishing? To begin, a simple selection of hardbaits, shads on jig heads and one or two spinners lets you cover most situations and depths.

Should I prioritize natural or bright colors? In clear water and bright conditions, natural and translucent colors are often more discreet. In stained water, overcast weather or at first light, brighter or higher-contrast colors can improve the lure’s visibility.

What lure size should I use for pike and perch? For pike, lures of about 4 to 7 inches are commonly used, and sometimes larger depending on fishing pressure. For perch, sizes around 1.5 to 3 inches are generally very effective, especially with finesse presentations.