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Floating Lure MADNESS BALAM 350 - 35 cm

MADNESS BALAM 350 giant lure, a giant bait specifically designed for targeting record pike and very large freshwater predators.
266.80 (CHF) incl tax

MADNESS Mother Worm Soft Lure 6

MADNESS Mother Worm soft lure, ultra‑soft with a V‑shaped belly, designed to undulate at the slightest movement and target zander, sea bass and large perch in various fishing setups.
17.75 (CHF) incl tax

MADNESS MOTHER WORM 8 Soft Lure

The MADNESS MOTHER WORM is an ultra-mobile soft worm with a V-shaped belly that undulates at the slightest movement. Designed for vertical fishing for predators in both freshwater and saltwater, it targets anglers seeking a versatile, subtle and highly effective lure for wary fish.
22.80 (CHF) incl tax

MADNESS MOTHER WORM Soft Lure 10

The MADNESS MOTHER WORM is a soft slug-type lure designed to deliver an ultra-realistic action thanks to its V-shaped belly. Its very soft, attractant-saturated material promotes solid hookups and reduces missed strikes on wary predatory fish.
25.60 (CHF) incl tax

Red October Monster Tube 10" 25cm Mid-Depth 2 pieces

The Monster Tubes 10" from Red October Baits is a durable soft lure, perfect for targeting large predators like pike and musky, with realistic action and vibrating tentacles that attract predators even in deep waters. 1 fully rigged regular tube body, 1 extra tube body
29.00 (CHF) incl tax

Lemanic Shad Minnow 25cm

Lemanic Shads are high-quality, handcrafted lures, perfect for pike fishing in alpine lakes.
25.00 (CHF) incl tax 18.90 (CHF) incl tax

X-Light POP

Leurre Popper X-Light pour carnassiers
9.95 (CHF) incl tax

X-Light Minnow

Leurre X-Light Minnow Ultraléger
9.95 (CHF) incl tax

Super Shadow RAP GLIDE

Leurre Super Shadow Rap Glide
26.95 (CHF) incl tax

Rippin' Blade

Leurre Rippin' Blade
12.95 (CHF) incl tax

Precision Xtreme Mavrik Saltwater

Jerkbait Precision Xtreme Mavrik SW 110
18.95 (CHF) incl tax

Precision Xtreme Mavrik Custom

Jerkbait Precision Xtreme Mavrik Custom 110
18.95 (CHF) incl tax

Lures are at the heart of modern predator fishing. When chosen well, they trigger strikes from pike, perch, zander and other predatory fish, even on heavily pressured waters. This category brings together a wide range of models to cover all depths, retrieve speeds and fishing conditions.

How to choose predator lures

To select the right lure, it’s essential to consider the target depth, water clarity, fish activity and the tackle you use (spinning or casting). As a general rule, subtle, natural presentations work best in clear water, while stronger visual and vibration cues stand out better in colored water or low light.

Lure size also depends on the species you target and the season. Compact lures are often very effective for perch or in cold conditions, while larger profiles work well for pike or when fish are actively feeding.

Main lure types and how to use them

  • Hardbaits (crankbaits, jerkbaits, minnows): ideal for working different layers of the water column, from subsurface down to deeper areas, with steady retrieves or stop-and-go actions.
  • Soft lures: highly versatile, rigged on jig heads, Texas rigs or Carolina rigs, they excel on straight retrieves, vertical presentations or dragging and hopping close to the bottom.
  • Spinners and spinnerbaits: perfect for quickly covering large areas; their strong vibrations draw predators in from a distance, even in murky water.
  • Jigs and micro jigs: effective for fishing deeper water, along drop-offs, bridge pilings or structure, especially for zander and big perch.

Ideally, you should combine several lure families in your box so you can quickly adapt if the fish refuse a particular action or profile.

Matching your lures to seasons and conditions

The season has a major influence on success with artificial lures. In cold water, predators are often warier and more selective, whereas in peak season they may aggressively chase faster, more erratic presentations.

  • Spring: favor medium-sized lures in natural colors, worked slowly along the banks and in shallow areas.
  • Summer: use reaction baits (spinnerbaits, crankbaits, stickbaits) to trigger strikes from active fish, especially early and late in the day.
  • Fall: a key period to target bigger fish with slightly larger lures that can imitate schooling baitfish.
  • Cold periods: rely on soft lures, slow presentations close to the bottom and minimalist actions to convince sluggish fish.

Effective techniques with your lures

Each lure shows its full potential with the right retrieve. Varying speed, pauses and changes of direction often makes the difference on pressured predators.

  • Straight retrieve: a steady retrieve is ideal with shads, crankbaits and inline spinners to cover water from just under the surface down to the bottom.
  • Lifting and dropping: an alternation of pulls and controlled drops is very effective with soft lures along slopes and drop-offs.
  • Vertical fishing: a precise presentation of a soft lure or jig directly under the boat or float tube to target fish holding tight to the bottom.
  • Reaction fishing: fast, aggressive retrieves with jerkbaits, lipless crankbaits and spinnerbaits to trigger reflex strikes from active predators.

Lure FAQ

Which type of lure should I choose to start predator fishing? To begin, a simple selection of hardbaits, shads on jig heads and one or two spinners lets you cover most situations and depths.

Should I prioritize natural or bright colors? In clear water and bright conditions, natural and translucent colors are often more discreet. In stained water, overcast weather or at first light, brighter or higher-contrast colors can improve the lure’s visibility.

What lure size should I use for pike and perch? For pike, lures of about 4 to 7 inches are commonly used, and sometimes larger depending on fishing pressure. For perch, sizes around 1.5 to 3 inches are generally very effective, especially with finesse presentations.