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MADNESS Madfin 6 Soft Lure

The MADNESS MADFIN finesse soft lure is engineered to deliver an extremely fluid, natural swim. Very soft, it is ideally rigged on a short-shank jighead and performs equally well when twitching along the bottom or on long sweeps to trigger wary predators.
14.65 (CHF) incl tax

MADNESS Spare Tail Replacement for Balam 350

Replacement tail for the Madness Balam 350 lure. Designed for a smooth, realistic swim, it’s ideal for extending your lure’s lifespan while maintaining performance.
18.90 (CHF) incl tax

MADNESS Spare Tail Replacement for Balam

Madness replacement caudal fin for Balam lures, designed to give a second life to your articulated swimbaits and preserve their natural swimming action during predator fishing sessions.
11.65 (CHF) incl tax

MADNESS Bakuree Shad KB Soft Shad 80 - 8 cm

The Madness Bakuree Shad KB is a soft shad lure with a bulkier body than the original model, specially designed for fast linear prospecting or to offer a more substantial bite in vertical fishing. Impregnated with the exclusive Bakuru Formula attractant, it triggers decisive strikes from wary predators such as zander, perch and sea bass, both in freshwater and coastal saltwater.
15.05 (CHF) incl tax

MADNESS Bakuree Shad KB 150 - 15 cm Soft Shad Lure

The Madness Bakuree Shad KB is a soft shad-type lure specially developed for the slow fishing of wary predatory fish. Its very soft material and powerful attractant provoke strikes from large fish in the most difficult conditions.
22.40 (CHF) incl tax

MADNESS Bakuree Shad KB Soft Lure 110 - 11 cm

The MADNESS Bakuree Shad KB is a soft shad lure specially developed for zander fishing and other bottom-holding predators. Bulkier than the original model, it displaces a lot of water even at low speed and offers a very responsive swim, ideal for fast straight retrieves as well as vertical fishing.
16.05 (CHF) incl tax

MADNESS Bakuree Shad 150 Soft Lure - 15 cm

MADNESS Bakuree Shad soft shad designed for predator fishing in vertical and steady retrieves, offering a realistic action, strong vibrations and high versatility across many environments and techniques.
17.45 (CHF) incl tax

Madness Bakuree Shad 110 Soft Lure - 10 cm

The Madness Bakuree Shad 110 is a soft shad lure designed for freshwater predators, offering a highly mobile and natural swim, effective on slow steady retrieves as well as vertical fishing; particularly suited to light jigheads and fine lines to fool wary zander.
14.65 (CHF) incl tax

BIWAA WIRE BAITS DOGON 2.0 SPINNERBAIT 3/4oz - 21g

Biwaa DOGON 2.0 Spinnerbait 3/4oz: The ultimate spinnerbait for trophy hunters. Equipped with ultra-durable stainless steel wires, oversized blades with an exclusive design, and a double-layer silicone skirt, the DOGON 2.0 delivers a unique action to lure even the most cautious fish. Designed to excel in tough conditions, this lure is a formidable weapon against predators.
13.50 (CHF) incl tax

BIWAA WIRE BAITS DOGON 2.0 SPINNERBAIT 1/2oz - 14g

Biwaa DOGON 2.0 Spinnerbait 1/2oz: The ultimate spinnerbait designed for competitive anglers and trophy catches. Featuring extra-strong stainless steel wire, oversized uniquely designed blades, and a double silicone skirt, it is perfect for enticing even the wariest fish. Optimized for predators and tough conditions, this spinnerbait leaves no chance.
13.50 (CHF) incl tax

BIWAA TAILGUNR CURLY 3.5" - 9 cm

The Biwaa TailGunR Curly 3.5", a floating soft lure, is designed to excel in weedy and obstructed areas. Equipped with an exclusive B2A shrimp-based attractant, this lure stimulates aggressive feeding behavior in predatory species. Its eco-friendly formula, free from BPA and phthalates, and exceptional durability make it an essential choice for anglers seeking high performance and environmentally conscious lures.
6.50 (CHF) incl tax

BIWAA TAILGUNR Curly 2.5" - 6.5 cm

The Biwaa TailGunR Curly 2.5", an exceptional floating soft lure, is designed to excel in vegetation-rich areas. With its floating material, UV-reactive color, and exclusive shrimp-based B2A attractant, this lure triggers predatory behavior in carnivorous species. Available in various sizes and colors, it is perfect for adapting to all fishing situations.
6.50 (CHF) incl tax

Lures are at the heart of modern predator fishing. When chosen well, they trigger strikes from pike, perch, zander and other predatory fish, even on heavily pressured waters. This category brings together a wide range of models to cover all depths, retrieve speeds and fishing conditions.

How to choose predator lures

To select the right lure, it’s essential to consider the target depth, water clarity, fish activity and the tackle you use (spinning or casting). As a general rule, subtle, natural presentations work best in clear water, while stronger visual and vibration cues stand out better in colored water or low light.

Lure size also depends on the species you target and the season. Compact lures are often very effective for perch or in cold conditions, while larger profiles work well for pike or when fish are actively feeding.

Main lure types and how to use them

  • Hardbaits (crankbaits, jerkbaits, minnows): ideal for working different layers of the water column, from subsurface down to deeper areas, with steady retrieves or stop-and-go actions.
  • Soft lures: highly versatile, rigged on jig heads, Texas rigs or Carolina rigs, they excel on straight retrieves, vertical presentations or dragging and hopping close to the bottom.
  • Spinners and spinnerbaits: perfect for quickly covering large areas; their strong vibrations draw predators in from a distance, even in murky water.
  • Jigs and micro jigs: effective for fishing deeper water, along drop-offs, bridge pilings or structure, especially for zander and big perch.

Ideally, you should combine several lure families in your box so you can quickly adapt if the fish refuse a particular action or profile.

Matching your lures to seasons and conditions

The season has a major influence on success with artificial lures. In cold water, predators are often warier and more selective, whereas in peak season they may aggressively chase faster, more erratic presentations.

  • Spring: favor medium-sized lures in natural colors, worked slowly along the banks and in shallow areas.
  • Summer: use reaction baits (spinnerbaits, crankbaits, stickbaits) to trigger strikes from active fish, especially early and late in the day.
  • Fall: a key period to target bigger fish with slightly larger lures that can imitate schooling baitfish.
  • Cold periods: rely on soft lures, slow presentations close to the bottom and minimalist actions to convince sluggish fish.

Effective techniques with your lures

Each lure shows its full potential with the right retrieve. Varying speed, pauses and changes of direction often makes the difference on pressured predators.

  • Straight retrieve: a steady retrieve is ideal with shads, crankbaits and inline spinners to cover water from just under the surface down to the bottom.
  • Lifting and dropping: an alternation of pulls and controlled drops is very effective with soft lures along slopes and drop-offs.
  • Vertical fishing: a precise presentation of a soft lure or jig directly under the boat or float tube to target fish holding tight to the bottom.
  • Reaction fishing: fast, aggressive retrieves with jerkbaits, lipless crankbaits and spinnerbaits to trigger reflex strikes from active predators.

Lure FAQ

Which type of lure should I choose to start predator fishing? To begin, a simple selection of hardbaits, shads on jig heads and one or two spinners lets you cover most situations and depths.

Should I prioritize natural or bright colors? In clear water and bright conditions, natural and translucent colors are often more discreet. In stained water, overcast weather or at first light, brighter or higher-contrast colors can improve the lure’s visibility.

What lure size should I use for pike and perch? For pike, lures of about 4 to 7 inches are commonly used, and sometimes larger depending on fishing pressure. For perch, sizes around 1.5 to 3 inches are generally very effective, especially with finesse presentations.