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CWC Piglet Shad Soft Lure - 10 cm

Versatile soft shad lure for predator fishing, attractive swimming action, bi-density PVC and a salt-infused tail for a stable presentation in weightless rigs and during retrieves.
13.50 (CHF) incl tax

CWC Pig Craw Soft Bait - 10 cm

CWC Pig Craw soft bait — realistic bottom-prey imitation for perch and freshwater predators, offering subtle action and ultra-mobile claws.
11.60 (CHF) incl tax

CWC Gunslinger DS16 Soft Lure - 16 cm

The CWC Gunslinger DS soft lure designed for vertical fishing and heavy drop shot. Its baitfish-like profile, engineered suppleness and versatile rigging options make it a formidable ally for targeting zander, pike and large perch in many situations.
13.30 (CHF) incl tax

CWC Gunslinger DS Softbait - 10 cm

CWC GUNSLINGER DS softbait, realistic forage-fish imitation for vertical, pelagic and drop shot fishing of predators such as zander, perch or pike, with an ultra-mobile tail and a V-shaped profile specially designed for slow presentations.
13.30 (CHF) incl tax

CWC Jonny Vobbler Floating Lure - 13 cm

CWC Jonny Vobbler hard prospecting lure — silent, easy to cast and retrieve with a simple cast-and-retrieve action to target predators along shorelines and in shallow water.
20.45 (CHF) incl tax

CWC Buster Sinking Swimbait - 13 cm

CWC Buster swimbait for pike and large freshwater predators, sinking action and realistic S-shaped swim.
19.55 (CHF) incl tax

Slow-Sinking CWC Buster Swim JR - 10.5 cm

CWC Buster Swim JR lure, versatile slow-sinking glide bait for prospecting banks and predator holding spots, easy to animate with a steady retrieve punctuated by attractive pauses.
20.25 (CHF) incl tax

CWC Wolftail Jr Sinking Lure - 16 cm

CWC Wolftail Jr predator sinking lure with strong rolling action, ideal for targeting pike, zander and large perch in freshwater.
21.30 (CHF) incl tax

CWC Tiny Buster Sinking Lure - 6.5 cm

Compact hardbait CWC Tiny Buster for freshwater predator fishing, ideal for perch, pike and largemouth bass as a versatile jerkbait.
13.15 (CHF) incl tax

CWC Buster Jerk Shallow Runner Floating Lure - 15 cm

CWC Buster Jerk Shallow Runner jerkbait lure designed for pike and other large freshwater predators, ideal for slowly probing cluttered shallow surface layers.
18.40 (CHF) incl tax

CWC Buster Jerk Silent Sinking Lure - 15 cm

Silent Buster Jerk Silent jerkbait by CWC, ideal for pike and large freshwater predators.
20.25 (CHF) incl tax

Sinking Lure CWC Guppie JR - 11.5 cm

CWC Guppie JR sinking lure for predator fishing, compact jerkbait with a tight, responsive swim, easy to animate.
21.95 (CHF) incl tax

Lures are at the heart of modern predator fishing. When chosen well, they trigger strikes from pike, perch, zander and other predatory fish, even on heavily pressured waters. This category brings together a wide range of models to cover all depths, retrieve speeds and fishing conditions.

How to choose predator lures

To select the right lure, it’s essential to consider the target depth, water clarity, fish activity and the tackle you use (spinning or casting). As a general rule, subtle, natural presentations work best in clear water, while stronger visual and vibration cues stand out better in colored water or low light.

Lure size also depends on the species you target and the season. Compact lures are often very effective for perch or in cold conditions, while larger profiles work well for pike or when fish are actively feeding.

Main lure types and how to use them

  • Hardbaits (crankbaits, jerkbaits, minnows): ideal for working different layers of the water column, from subsurface down to deeper areas, with steady retrieves or stop-and-go actions.
  • Soft lures: highly versatile, rigged on jig heads, Texas rigs or Carolina rigs, they excel on straight retrieves, vertical presentations or dragging and hopping close to the bottom.
  • Spinners and spinnerbaits: perfect for quickly covering large areas; their strong vibrations draw predators in from a distance, even in murky water.
  • Jigs and micro jigs: effective for fishing deeper water, along drop-offs, bridge pilings or structure, especially for zander and big perch.

Ideally, you should combine several lure families in your box so you can quickly adapt if the fish refuse a particular action or profile.

Matching your lures to seasons and conditions

The season has a major influence on success with artificial lures. In cold water, predators are often warier and more selective, whereas in peak season they may aggressively chase faster, more erratic presentations.

  • Spring: favor medium-sized lures in natural colors, worked slowly along the banks and in shallow areas.
  • Summer: use reaction baits (spinnerbaits, crankbaits, stickbaits) to trigger strikes from active fish, especially early and late in the day.
  • Fall: a key period to target bigger fish with slightly larger lures that can imitate schooling baitfish.
  • Cold periods: rely on soft lures, slow presentations close to the bottom and minimalist actions to convince sluggish fish.

Effective techniques with your lures

Each lure shows its full potential with the right retrieve. Varying speed, pauses and changes of direction often makes the difference on pressured predators.

  • Straight retrieve: a steady retrieve is ideal with shads, crankbaits and inline spinners to cover water from just under the surface down to the bottom.
  • Lifting and dropping: an alternation of pulls and controlled drops is very effective with soft lures along slopes and drop-offs.
  • Vertical fishing: a precise presentation of a soft lure or jig directly under the boat or float tube to target fish holding tight to the bottom.
  • Reaction fishing: fast, aggressive retrieves with jerkbaits, lipless crankbaits and spinnerbaits to trigger reflex strikes from active predators.

Lure FAQ

Which type of lure should I choose to start predator fishing? To begin, a simple selection of hardbaits, shads on jig heads and one or two spinners lets you cover most situations and depths.

Should I prioritize natural or bright colors? In clear water and bright conditions, natural and translucent colors are often more discreet. In stained water, overcast weather or at first light, brighter or higher-contrast colors can improve the lure’s visibility.

What lure size should I use for pike and perch? For pike, lures of about 4 to 7 inches are commonly used, and sometimes larger depending on fishing pressure. For perch, sizes around 1.5 to 3 inches are generally very effective, especially with finesse presentations.