Lures

11 cm soft shad (11 g) designed for perch and largemouth bass, with a smooth, stable swim. Soft, stretchy phthalate-free plastisol, 3D eyes, 4-pack for back-to-back sessions.

8.5 cm soft lure with a curly tail, highly active even at slow speeds. Its vibrating action and 3D eyes make it a great choice for perch and black bass, whether retrieved steadily or with short twitches.

Soft curly-tail big bait designed for pike and musky. Its large swimming tail delivers a steady, easy-to-work action, with soft, durable material and realistic 3D eyes.

22 cm soft lure with a curly tail, designed for a wide, steady swimming action even at slow speeds. Ideal for targeting pike and musky on a straight retrieve or with a twitching action, including when visibility drops.

Slow sinking hard lure with glidebait/jerkbait action, designed to trigger predatory fish with a long glide on the pause and an erratic swim on the twitches. Polycarbonate body, stainless through-wire construction, and lead-free weighting, suitable for both freshwater and saltwater.

18 cm slow-sinking glide bait / jerkbait designed for a long gliding action on the pause and an erratic swimming action. Ideal for triggering pike and muskies in both freshwater and saltwater, with a polycarbonate body and stainless steel through-wire construction.

Silent, responsive suspending minnow lure, ideal for predator fishing in upper and intermediate water layers.

ZIP Baits Orbit 65 MR-S suspending jerkbait minnow for freshwater predator fishing, designed to work the 1 to 1.5 m water layer with precise casts and a highly responsive swimming action.

Surface stickbait with a floating, flat-bodied profile, designed for a loud, wide walking the dog action. The ZIP Baits IRONY combines strong water displacement, erratic swimming, and an internal sound system to trigger visual strikes in shallow water zones.

Fast-search floating crankbait designed to work shallow, with internal tungsten balancing and a tight wobble to trigger active predatory fish.

Compact finesse crankbait designed for predator fishing: long-distance casting, excellent obstacle-passing ability, and fast activation to reach its shallow-running zone efficiently.

Floating, rattling crankbait designed for shallow-water scouting: effective action at slow retrieve speed, excellent casting distance, and strong resistance around cover for targeting predatory fish.