MADNESS Madeel Soft Lure 90 - 9 cm

Product advantages

Versatile and highly effective, the MADNESS Madeel soft lure is a reliable choice for targeting both sea predators and freshwater gamefish. Designed to interest larger fish, this shad stands out with a natural, lively swim that triggers strikes even from the most wary specimens. Its soft and responsive material reacts to the slightest input, making it a top ally in many fishing situations.

Thanks to its careful design, the Madeel soft lure supports a wide range of animations and retrieval speeds. Whether you fish from shore or boat at sea, or target pike, zander, perch or other freshwater predators, this model maintains a stable and attractive swim. Its ability to remain appealing at different depths and in varied currents makes it a sea and freshwater lure particularly sought after.

When paired with a suitable jighead, such as the Ultimate Eel or Rolling models from Xorus, you obtain a rig that is simple, robust and high-performing. This combination fully exploits the Madeel’s suppleness, controls the lure’s descent and keeps optimum control during the retrieve.

Technical specifications

The Madeel is a versatile soft lure designed to meet the demands of modern anglers. Every detail aims to optimize swim, presentation and the ability to select larger fish.

• Shad-style design with a streamlined body promoting a smooth, vibrating swim.


• Soft and responsive material ensuring pronounced tail action and high reactivity to animations.


• Suitable for sea predators (bass, pollack, etc.) as well as freshwater predators (pike, zander, perch, largemouth bass…).


• Performs at various retrieval speeds: slow, steady or fast, in calm water as well as in currents.


• Compatible with many standard jigheads; optimal performance with Ultimate Eel or Rolling-type jigheads from Xorus.


• Available in several variants to adjust size, weight and colour to fishing conditions and target species.

This construction allows the Madeel to keep an attractive swim even during pauses and fall phases, moments often decisive for triggering strikes. The chosen material offers an excellent compromise between suppleness, hook-hold and durability.

Advantages and key strengths

The main asset of the Madeel lies in its sea and freshwater versatility. A single lure lets you move from an estuary session to a day on a large lake while maintaining remarkable effectiveness across a wide range of species. This makes it an ideal reference for anglers who want to streamline their lure box while staying effective in varied contexts.

Another major strength is its ability to interest larger fish. The Madeel’s swim is natural enough to trigger bites from educated fish, while being pronounced enough to be noticed from a distance. The tail vibrations mimic the movement of an injured baitfish, which prompts predators to strike aggressively.

Among the strengths of the MADNESS Madeel soft lure are notably:

• Stable and attractive behaviour at different depths.


• High tolerance to retrieval speeds and animation types.


• Compatibility with many jigheads on the market.


• Excellent ability to select larger fish.


• Great simplicity/effectiveness ratio appreciated by both beginner and experienced anglers.

For anglers who prospected quickly as well as for those using slow, technical approaches near the bottom, the Madeel offers reliable and repeatable solutions. It integrates easily into an overall fishing strategy, whether covering large areas or focusing on specific spots.

Usage tips

To get the most out of this versatile predator soft lure, it is recommended to rig it with a jighead whose weight is chosen according to depth, current and the desired retrieval speed. A light head will allow a gliding, natural swim for shallow areas or wary fish, while a heavier setup will help hold bottom and probe deeper water layers.

At sea, a straight retrieve punctuated by pauses or short pulls lets the Madeel snake and flash, perfectly imitating a fleeing baitfish. In freshwater, it excels both on a near-bottom straight retrieve and on slower animations, in pulls or in an up-and-down “sawtooth” motion, to induce strikes from ambushing predators.

Don’t hesitate to vary:

• The retrieve cadence (slow, steady, occasional bursts).


• The swim height to target suspended fish or bottom-hugging individuals.


• The type of jighead to adapt presentation to current conditions.

By adapting your approach you fully exploit the potential of the Madeel soft lure, capable of provoking strikes both while prospecting and when fishing precise spots.

Testimonials

“Since I started using the Madeel, I’ve found a reliable lure for all my outings. At sea as well as in freshwater, it lets me consistently catch good-sized fish without changing models every session.”

“I particularly appreciate its soft and responsive material: it stays well on the jighead while offering an extremely lively swim, even on slow retrieves.”

FAQ

Question 1: Is the Madeel suitable for beginners in predator fishing?

Answer: Yes, this sea and freshwater soft lure is very accessible. Its swim is effective even with simple straight retrieves, allowing beginners to get results quickly while progressing.

Question 2: Can the Madeel be used both on a straight retrieve and vertically?

Answer: Absolutely. Its soft and responsive material allows it to work equally well on straight retrieves and in vertical animation above the bottom. By adjusting the weight of the jighead you can adapt it to both fishing styles.

Question 3: Which rigs make the Madeel most effective?

Answer: The Madeel performs very well on standard jigheads. To optimize its swim, it is recommended to pair it with well-known models like the Ultimate Eel or Rolling jigheads from Xorus, while choosing a weight suited to depth and current.