New Products

Soft Lure RAID JAPAN Battle Hog 3.3" - 8 cm - 7.5 g

RAID JAPAN BATTLE HOG 3.3 Tenaga Ebi soft lure, a compact creature bait with vibrating flat claws, ideal to trigger wary predators in cover and weeds, used alone or as a jig trailer.

17.25 (CHF) incl tax

Soft Lure RAID JAPAN Batabata Craw 3" - 7.7 cm

Soft crawfish imitation lure RAID JAPAN BATABATA CRAW 3 Smoke Shrimp, ultra-stable flat body, vibrating claws and multiple appendages to trigger perch, largemouth bass and zander on all your modern rigs.

13.55 (CHF) incl tax

MADNESS Madshad 85 Soft Lure - 8.5 cm - Pre-rigged 15 g 3/0 (20 pieces)

The MADNESS Madshad soft lure is a benchmark shad for predator fishing in both saltwater and freshwater. Designed with Satoshi Iwamoto, it delivers a realistic, responsive swim ideal for dragging, straight-line retrieves or cranking, remaining highly effective even at low animation speeds.

112.50 (CHF) incl tax

MADNESS Madshad 130 Soft Lure - 13 cm - Pre-rigged 40 g 4/0 (20 pieces)

MADNESS Madshad pre-rigged soft lure, ready to fish, fitted with a Xorus Ultihead jighead for predator fishing using traction, straight retrieves or slow presentations, offering a realistic, highly attractive vibrating action.

181.30 (CHF) incl tax

MADNESS MADEEL SLIM 120 Soft Lure - 12 cm

The MADNESS MADEEL SLIM 120 is a soft bait imitating a sand eel designed for slow, precise sea bass fishing. Its slim, streamlined body delivers a tight, steady and ultra-natural action even at very low speeds, making it highly effective on educated, wary fish. Versatile, it can be used mid-water or near the bottom on various rigs to trigger sea bass and other marine predators in many conditions.

15.80 (CHF) incl tax

MADNESS BALAM 200 Floating Swimbait - 20 cm

Articulated floating swimbait MADNESS BALAM 200, versatile predator lure for pike and black bass, ideal in heavily fished waters with fast or slow retrieves.

121.40 (CHF) incl tax

Madness Bakuree Spin TG Sinking Lure - 12 g

The Madness Bakuree Spin TG is an ultra-compact tungsten spintail lure designed to quickly and efficiently prospect areas in search of active predatory fish. Dense, stable at all retrieval speeds and fitted with a vibrating silicone blade, it enables long casts and a fast descent into the water column.

21.40 (CHF) incl tax

Sinking Lure MADNESS Bakuree Spin - 30 g

MADNESS Bakuree Spin is an ideal spintail lure for quickly prospecting and locating active predatory fish. Its streamlined body provides a stable swim at all retrieval speeds and enables very long casts.

21.40 (CHF) incl tax

MADNESS BAKUREE SPIN Sinking Lure - 20 g

MADNESS BAKUREE SPIN spintail lure for prospecting active predators, offering a stable swim at all retrieval speeds, a controlled fall through the water column and very long casting distances thanks to optimized weight distribution and a silicone blade producing subtle vibrations.

20.45 (CHF) incl tax

MADNESS BAKUREE SPIN Sinking Spintail Lure - 15 g

MADNESS BAKUREE SPIN spintail lure designed for fast and efficient prospecting of active fish. Its streamlined body ensures stable swimming at all retrieval speeds and a quick sink into the target water layer. With high density and optimized weight distribution, it casts easily to long distances. The silicone blade dusted with silver powder rotates irregularly and produces subtle vibrations, ideal for triggering cautious predator strikes.

19.50 (CHF) incl tax

Polarized Sunglasses Big Fish 1983 Recycling Sea Bass 2

Big Fish 1983 Sea Bass 2 polarized sunglasses made from recycled French fishing nets, ideal for sea fishing, large lakes and everyday use, offering comfort, anti-glare protection and an eco-responsible approach.

93.40 (CHF) incl tax

Big Fish 1983 Polarized Sunglasses Recycling Sea Bass 1

Big Fish 1983 Recycling Sea Bass 1 Red Iridium polarized sunglasses, frame made from polyamide recycled from French fishing nets, for clear and comfortable vision at sea, on large alpine lakes, reservoirs and for everyday use.

93.40 (CHF) incl tax

Big Fish 1983 Easy Fish Photochromic Polarized Sunglasses

Big Fish 1983 Easy Fish Photochromic Trout Brown fishing sunglasses equipped with Green photochromic lenses that automatically tint according to ambient light to provide visual comfort, protection and precise perception of contours at the water's edge.

45.80 (CHF) incl tax

Megabass Vision Oneten 110+1 Junior Suspending Lure - 10 cm

Megabass Vision 110+1 Junior: high-performance suspending jerkbait for predatory fish.

27.10 (CHF) incl tax

Soft Lure Megabass MAG DRAFT Hasu Raver Sinking - 45 g - 18 cm

Sinking swimbait Megabass Magdraft Hasu Raver Sinking Red Fin Perch, three-segment articulated design engineered for a realistic, controlled swim just below the surface to effectively target wary predators holding deeper.

27.95 (CHF) incl tax

Megabass Kirinji 90 Surface Lure - 9 cm

Megabass Kirinji 90 wakebait, designed for ultra-realistic wobbling and rolling action, effective even in waves and strong currents.

33.55 (CHF) incl tax

Sinking Lure MARIA DUPLEX 80 - 8 cm

MARIA DUPLEX 80 - 050 sinking minnow designed for fast sea bass and pelagic fishing, with bright holographic finishes, long casts and a running depth from 60 cm to over 2 m to effectively cover feeding zones.

21.40 (CHF) incl tax

MARIA Souther S75 Sinking Pencil - 7.5 cm

MARIA Souther S75 sinking pencil designed for fast, versatile retrieves; ideal for locating active predators thanks to its tight wobbling and flashing rolling action.

24.20 (CHF) incl tax

Slow Sinking Lure MARIA RERISE SS130 - 13 cm

Slow sinking stickbait MARIA RERISE SS130 009 for sea fishing targeting large, wary predators; combines rapid downward penetration, natural swimming action and long casting range thanks to a casting-jig-inspired design.

34.45 (CHF) incl tax

Sinking Lure MARIA Rerise S150 - 15 cm

MARIA RERISE S150 sinking stickbait for saltwater fishing, ideal for provoking large lethargic marine predators where conventional casting jigs and hardbaits no longer trigger strikes.

41.95 (CHF) incl tax

Sinking Lure MARIA Rerise S130 - 13 cm

Sinking stickbait MARIA RERISE S130 013 GG for sea fishing targeting large, inactive predators. Fast sink, realistic swim and simple action to entice wary predators when other hardbaits or jigs no longer trigger strikes.

34.45 (CHF) incl tax

MARIA Rerise S105 Sinking Lure - 10.5 cm

MARIA RERISE S105-009 sinking stickbait designed for sea fishing of large, inactive predators; combines fast jig-like fall with a realistic natural swim to trigger wary predators.

31.65 (CHF) incl tax

Sinking Lure MARIA Fla-Pen Wing S85 - 8.5 cm

Sinking lure MARIA FLA-PEN WING S85 033 KK with a retractable tail wing for stable casts, a very pronounced rolling action and strong attractive vibrations — ideal for targeting active predators even when weather conditions are difficult.

27.95 (CHF) incl tax

Jig HALCO Karcass - 60 g

Slow jig Halco Karcass Jig 60 g Chrome Pink, dense metal jig for sea predator fishing by vertical jigging or cast-and-retrieve, equipped with ultra-sharp BKK assist hooks for reliable hookups even on bites during the fall.

16.35 (CHF) incl tax

Jig HALCO Karcass - 40 g

HALCO Karcass slow jig 40 g for sea fishing and targeting active predators, equipped with ultra-sharp BKK assist hooks for efficient vertical jigging or cast-and-retrieve techniques.

14.85 (CHF) incl tax

Jig HALCO Karcass - 20 g

Halco Karcass 20 g Chrome Pink metal jig lure, a compact slow jig designed for saltwater predator fishing. Its tapered profile cuts through the water quickly, while its irregular flutter triggers strikes both in vertical jigging and in cast-and-retrieve. Fitted with ultra-sharp BKK assist hooks for maximum reliability on powerful fish.

13.55 (CHF) incl tax

Soft Lure DUO Realis Wriggle Stick 4" - 10 cm

The DUO Realis Wriggle Stick is a dense soft worm lure designed to generate strong vibrations and an irregular action during the fall. Easy to cast long distances, even with a simple Texas hook, it allows you to fish cover and obstacles effectively in search of the wariest predators.

12.35 (CHF) incl tax

DUO Wriggle ND SLIM Soft Lure 3" - 7.3 cm

The DUO Wriggle ND Slim 3 is a floating soft lure of the worm type, specially designed for Ned rig setups. Made from an attractant-infused elastomer, it offers an ultra-lively action with the slightest current or minimal animations while remaining highly durable.

8.95 (CHF) incl tax

Soft Lure DUO Wriggle Crawler 5.8" - 14.7 cm

The Realis Wriggle Crawler is a soft worm lure designed to deliver a pronounced action during fall phases and slow retrieves. Particularly effective for wacky rig, neko rig or drop shot, it targets anglers seeking finesse, natural presentations to entice wary predators.

12.35 (CHF) incl tax

Soft Lure DUO Wriggle Crawler 4.8" - 12 cm

The Realis Wriggle Crawler is a soft worm bait designed to deliver a particularly pronounced action during falls and slow presentations. Robust and versatile, it excels in wacky rig, neko rig and drop shot, making it a go-to choice for finesse predator fishing in freshwater when fish are wary and subtle animations are required to trigger strikes.

12.05 (CHF) incl tax

DUO Realis Wriggle Curly 4.8" - 12.1 cm Soft Plastic Lure

The DUO Realis Wriggle Curly 4.8 is a high-salt soft grub lure designed to faithfully imitate the natural movement of prey. Its flat, twisted body activates at the slightest stimulus, while its undulating tail performs well both on steady retrieves and during pauses. Ideal for freshwater predator fishing, this versatile lure offers excellent durability and adapts to many retrieves and rig rigs.

10.20 (CHF) incl tax

DUO Realis Wriggle Curly Soft Lure 3.8" - 9.6 cm

The DUO Realis Wriggle Curly is a grub-style soft lure designed to faithfully mimic the behavior of fleeing prey. Its flat twisted body combined with a high-salt compound produces a very natural wiggling action that triggers strikes from predators, even the wariest. Ultra-versatile, it can be used on many rigs (jig head, Texas rig, drop shot, trailer, etc.) in rivers, canals or still waters. Strong and durable, it withstands repeated attacks better, making it a top choice for all your lure fishing sessions.

10.20 (CHF) incl tax

Sinking Lure DUO Realis Vibration 68 G-Fix - 6.8 cm

The DUO Realis Vibration 68 G-Fix is a sinking vibration lipless crankbait designed to quickly cover large areas and trigger predator strikes with an ultra-vibratory action and pronounced sound, effective for both steady retrieves and twitching (power fishing).

16.95 (CHF) incl tax

DUO Realis Versa Shad Fat 7'' - 18 cm

DUO Realis Versa Shad Fat soft shad lure for targeting large predators such as pike and wels catfish, offering a wide and effective action even at very slow retrieval speeds.

16.95 (CHF) incl tax

Soft Bait DUO Realis Versa Shad Fat 5'' - 12.5 cm

The DUO Realis Versa Shad Fat is a plump soft shad infused with salt, designed to displace a lot of water and deliver a very attractive rolling action even on slow retrieves, while allowing a more or less discreet Texas rig setup in heavy cover.

10.95 (CHF) incl tax

DUO Realis Versa Shad Fat Soft Lure 3" - 7.6 cm

DUO Realis Versa Shad soft shad lure, flat-sided profile, ultra-reactive and stable swim, ideal for predator fishing in calm or flowing waters, effective with slow or fast retrieves and in snaggy environments thanks to its dorsal slot for Texas rigging.

7.95 (CHF) incl tax

DUO Realis Versa Pintail Soft Lure 5" - 12.5 cm

Finesse soft lure DUO Realis Versa Pintail, made from salt‑impregnated material with a denser lower section for excellent stability, flat sides generating strong rolling and attractive flashes, ideal for modern predatory fish fishing on jighead or Texas rig setups.

10.95 (CHF) incl tax

DUO UV Neck Gaiter

DUO neck gaiter offering effective protection against UV rays and cold during your fishing outings, on board or by the water, all year round.

20.75 (CHF) incl tax

DUO Tide Minnow Sprat 140SF Floating Lure - 14 cm

The DUO Tide Minnow Sprat 140SF is a slow floating jerkbait minnow designed for sea bass fishing in saltwater. Its rolling and wobbling action combined with a magnetic mass transfer system delivers versatile performance and long-distance casts, even in windy conditions.

29.40 (CHF) incl tax

Sinking Lure DUO Tide Minnow Sprat 120 SF - 12 cm

The Tide Minnow Sprat 120SF from DUO is a minnow lure jerkbait of the "slow floating" type specially designed for sea bass fishing. Its rolling and wobbling action, wide versatility of retrieves and internal magnetic weight transfer system make it indispensable for reaching sea bass spots and other marine predators, even when casting into the wind.

27.45 (CHF) incl tax

New products