New Products

Valkein Hydram F Floating Trout Lure - 7 cm - 3.7 g

Valkein Hydram Hydram F Full Pink M182 trout area floating lure, hybrid crank/minnow action, ultra-effective on slow retrieves for reservoir and sport-fishing sessions.

26.35 (CHF) incl tax

Valkein Gyro Hook Fluorine Coated

Valkein Gyro Hook Fluorine Coated single hook No. 4, barbless, thin wire, specially designed to outfit wobbling spoons dedicated to reservoir and area trout fishing.

9.25 (CHF) incl tax

T-Shirt UF (Ultimate Fishing) YAMASHITA - Dark Gray

Yamashita dark gray T-shirt XXL for demanding anglers, combining comfort, breathability and style, with official logo and a relaxed fishing fit for sea, freshwater or everyday outings.

27.95 (CHF) incl tax

T-Shirt UF (Ultimate Fishing) MADNESS - Blue Denim

Madness Ultimate Fishing tee with iconic logo, ideal for lure anglers and brand enthusiasts. Comfortable cut, soft fabric and versatile style for fishing and everyday wear.

27.95 (CHF) incl tax

T-Shirt UF (Ultimate Fishing) DUO - Red

Red DUO T-shirt by Ultimate Fishing with official DUO logo, comfortable and breathable, ideal for anglers in saltwater or freshwater as well as for everyday wear.

27.95 (CHF) incl tax

Spinning Rod UF ENGINEERING FIVE EVO SP 96 MH SHORE CASTER

Shore-casting rod designed for bass lure fishing from the shore, offering long casting distance and precise control of retrieves for demanding sea anglers.

466.35 (CHF) incl tax

UF ENGINEERING FIVE EVO SP 77 MH HOT LINE Spinning Rod

The UF ENGINEERING FIVE EVO SP 77 MH HOT LINE spinning rod is an extremely sensitive saltwater predator rod, ideal for animating soft lures with free-fall or straight-line retrieves. It delivers precision, resonance and comfort for demanding anglers seeking optimal control of their lure actions and ultra-fine strike detection.

400.90 (CHF) incl tax

UF ENGINEERING FIVE EVO SP 76 H Full Power Spinning Rod

The Five Evo SP 76 H Full Power rod from UF Engineering is a powerful and sensitive spinning rod, optimized for soft-plastic straight-line fishing and the animation of large topwater lures, ideal for targeting predators in freshwater as well as coastal saltwater.

410.25 (CHF) incl tax

Spinning Rod UF ENGINEERING FIVE EVO SP 75 ML NICETY

UF ENGINEERING FIVE EVO SP 75 ML NICETY spinning rod for precise fishing with hardbaits and soft plastics, featuring a large power reserve to control predators in both freshwater and saltwater.

382.25 (CHF) incl tax

Spinning Rod UF ENGINEERING FIVE EVO SP 7.0 H Tidal Spirit

Powerful and versatile rod for sea fishing and demanding predators, the UF ENGINEERING FIVE EVO SP 7.0 H Tidal Spirit excels with soft lures as well as jigs, in cast-and-retrieve or vertical techniques, for boat anglers seeking a single reliable, sensitive and durable rod.

428.95 (CHF) incl tax

UF ENGINEERING FIVE EVO BC 68 XH POWERGAMER Casting Rod

Powerful, responsive casting rod for jerkbaits, swimbaits and shads fished in-line, the FIVE EVO BC 68 XH POWERGAMER delivers precise lure control, large power reserve and robust Japanese construction ideal for heavy and technical predator fishing.

401.85 (CHF) incl tax

Ultimate Fishing Biomax Sayori Shad Pre-Rigged Soft Lure - 25 g 5/0 (20 pcs)

Sayori Shad Ultimate Fishing pre-rigged soft lure, ready to fish, for predator fishing in saltwater and freshwater, ideal for traction and linear prospecting.

143.90 (CHF) incl tax

Surface Lure Tackle House Feed Shallow 105 Plus - 10.5 cm

Tackle House Feed Shallow 105 Plus hard lure for predator fishing in shallow areas, ideal for jerky retrieves and long casts.

32.60 (CHF) incl tax

Floating Lure Tackle House Elfin Crank - 4.5 cm

Small Tackle House Elfin Crank minnow UV crankbait, ideal for trout, perch, black bass and chub fishing in small and medium rivers.

18.60 (CHF) incl tax

Spinning Rod TENRYU INJECTION SP 82 M QUATRO

High-end 4-piece Tenryu Injection SP 82 M Quattro travel spinning rod, designed for predator fishing and saltwater use with small shads and surface lures.

886.90 (CHF) incl tax

Tenryu Injection SP 710 M Expert Minnow Spinning Rod

Tenryu Injection SP 710 M Expert Minnow spinning rod specially developed for sea bass fishing with minnow plugs, featuring a semi-parabolic action to reduce hook-outs, a large power reserve and a length optimised for long casts and fish control.

821.50 (CHF) incl tax

TENRYU INJECTION SP 69 ML Spinning Rod

Versatile predator spinning rod Tenryu Injection SP 69 ML, ideal for animating soft baits, small crankbaits and topwater lures up to 10 g, from the bank, in a float-tube or in a kayak.

587.85 (CHF) incl tax

TENRYU INJECTION BC 76 H QUATTRO Casting Rod

The Tenryu Injection BC 76 H Quattro is a powerful and precise casting rod for predatory fishing, designed for power fishing on trips. A short butt, a large power reserve and a relatively soft tip action ensure control of fish near shorelines and submerged structures.

914.95 (CHF) incl tax

Eging Rod TENRYU IKAGAMI TR 68 MH

The TENRYU IKAGAMI TR 68 MH rod is a high-end model dedicated to boat cephalopod fishing. Optimized for Egi Type Run 3.0 and 3.5 up to 45 g and the Tataki technique with Ika Metal up to 120 g, it offers exceptional sensitivity and reduces squid drop-offs.

615.85 (CHF) incl tax

Eging Rod TENRYU IKAGAMI 87 M

Eging rod TENRYU IKAGAMI 87 M for precise shore cephalopod fishing, optimized for Egi sizes 2.5 to 3.5 with a 7 g weight, offering exceptional sensitivity thanks to MagnaFlex and a reactive CNT carbon blank.

643.90 (CHF) incl tax

Spinning Rod TENRYU RAYZ SPECTRA RZS 872 S-H

TENRYU Rayz Spectra RZS 872 S-H spinning rod for trout fishing in large rivers, ideal for casting 7 to 11 cm minnows and spoons up to 25 g with power, precision and exceptional all-day casting comfort.

855.15 (CHF) incl tax

TENRYU RAYZ SPECTRA RZS 772 S-MH Spinning Rod

High-performance spinning rod for trout fishing in large rivers, the Tenryu Rayz Spectra RZS 772 S-MH delivers precision, long casting distance and optimal control of minnows and spoons.

802.80 (CHF) incl tax

Spinning Rod TENRYU RAYZ SPECTRA RZS 712 S-ML

TENRYU Rayz Spectra RZS 712 S-ML rod for trout fishing in medium and large rivers, ideal for minnow animations and using spoons up to 18 g while fishing upstream.

700.00 (CHF) incl tax

Canne Spinning TENRYU RAYZ SPECTRA RZS 652 S-LML

The Tenryu Rayz Spectra RZS 652 S-LML is a high-end spinning rod for trout specifically engineered for fishing in small and medium rivers. Highly maneuverable and precise, it excels with minnows of 5 to 7 cm (4 to 6 g) and spoons up to 8 g, enabling discreet approaches to the wariest trout.

690.65 (CHF) incl tax

TENRYU RAYZ SPECTRA RZS 512 S-LML Spinning Rod

High-end spinning rod for trout fishing in fast streams and deep pools, the TENRYU Rayz Spectra RZS 512 S-LML delivers exceptional sensitivity, strong durability and an ideal action to animate 4–6 cm minnows (3–6 g) and coax wary fish from deep lies.

625.20 (CHF) incl tax

Spinning Rod TENRYU RAYZ SPECTRA RZS 472 S-UL

Ultra-light Tenryu Rayz Spectra RZS 472 S-UL spinning rod, specially designed for trout fishing in small streams, optimized for animating small minnows of 3 to 5 cm (1 to 3 g) in the tightest spaces.

606.55 (CHF) incl tax

Casting Rod TENRYU RAYZ SPECTRA RZS 472 B-UL

Ultra-light Tenryu Rayz Spectra RZS 472 B-UL casting rod for trout lures in small streams, featuring micro-guides for maximum sensitivity and short, precise casts.

700.00 (CHF) incl tax

Spinning Rod TENRYU RAYZ SPECTRA RZS 4112 S-LL

Ultra-light spinning rod for trout in small streams, the Tenryu Rayz Spectra RZS 4112 S-LL delivers pinpoint accuracy with 2–4 g lures and small 3–5 cm minnows, ideal for discreetly fishing crowded spots and wary fish.

615.85 (CHF) incl tax

Spinning Rod TENRYU RAYZ ALTER RZA 622 S-ULS

Ultra-light trout spinning rod in low-modulus carbon, the TENRYU Rayz Alter RZA 622 S-ULS offers a supple action, an ultra-sensitive full Magnaflex tip and a power reserve in the butt to effectively animate small wobbling spoons and spinners in rivers.

896.25 (CHF) incl tax

TENRYU RAYZ ALTER RZA 612 S-LT Spinning Rod

TENRYU Rayz Alter RZA 612 S-LT trout spinning rod in low-modulus carbon with a soft, progressive action, specially designed for spoons and crankbaits at slow to medium retrieve speeds, featuring a very sensitive full Magnaflex tip and a powerful butt for effective hooksets.

886.90 (CHF) incl tax

Eging Rod TENRYU IKAGAMI 85 MH

Tenryu IKAGAMI 85 MH sea eging rod dedicated to technical squid and cuttlefish fishing, ideal for long-distance shore casts and light drift from a boat, with remarkable sensitivity and a high-performance blank in MagnaFlex and CNT.

653.25 (CHF) incl tax

Spinning Rod TENRYU BRIGADE FLIP BFT 672 S-MS

High-end sea spinning rod dedicated to boat cephalopod fishing, optimized for use with Egi lures and Ika Metal rigs, featuring a sensitive tip action and a power reserve for light slow jigging.

782.25 (CHF) incl tax

Spinning Rod TENRYU BRIGADE FLIP BFT 632 S-MHS

TENRYU Brigade Flip rod dedicated to boat cephalopod fishing, ideal for working egi jigs and Ika Metal rigs in deep waters and strong currents, with a sensitive tip action and a comfortable power reserve.

747.65 (CHF) incl tax

SAWAMURA One Up V Tail Soft Lure 8" - 23 cm

The Sawamura One Up V Tail soft lure, developed by Ultimate Fishing and manufactured in Japan, is designed for technical fishing in both freshwater and saltwater. Its subtle, natural action entices wary fish, whether targeting large zander or cautious sea bass, from shore or boat.

15.80 (CHF) incl tax

RAID JAPAN Peller 3.5" Soft Lure - 9 cm

Peller 3.5 RAID JAPAN soft lure, ultra-mobile insect imitation for finesse sight fishing or slow linear retrieve, ideal to trigger sea bass, perch and black bass in freshwater and saltwater.

14.85 (CHF) incl tax

Rubber Jig RAID JAPAN Foot Master 14 g

FOOT MASTER RAID JAPAN tungsten rubber jig with a compact football head, supplied silicone skirt and robust weedguard system for confidently fishing predatory fish close to the bottom.

13.00 (CHF) incl tax

Rubber Jig RAID JAPAN FOOT MASTER 11 g

Rubber jig RAID JAPAN FOOT MASTER 11 g Smoky Pearl with a tungsten football head, dense silicone skirt and a weedguard system designed for a natural and effective presentation to wary predators.

12.05 (CHF) incl tax

Rubber Jig RAID JAPAN Foot Master 9 g

FOOT MASTER 9 g rubber jig RAID JAPAN, color Smoky Pearl, with ultra-compact tungsten football head, dense silicone skirt and a weedguard system designed to pass through obstacles. An effective jig for technical predator fishing on the bottom, in slow straight retrieves or for bumping along structure.

11.10 (CHF) incl tax

Rubber Jig RAID JAPAN Foot Master 7 g

FOOT MASTER 7g rubber jig in Smoky Pearl by RAID JAPAN, ultra-compact tungsten football head, silicone skirt included, sturdy hook for trailers, ideal for fast and precise predator prospecting.

10.15 (CHF) incl tax

RAID JAPAN Battle Hog 3.8" Soft Creature Bait - 8 cm - 11 g

RAID JAPAN BATTLE HOG 3.8 soft creature bait, ideal for targeting wary predators among cover and weedbeds or as a versatile trailer on jigs.

18.75 (CHF) incl tax

New products