Berkley PowerBait AT Minnow Soft Lure 25 cm 106 g

Product highlights

Rediscover an icon updated for today. The Berkley AT Minnow marks the return of a soft lure designed for hunting large pike, here in 25 cm, a size that naturally targets trophy fish. Engineered to move a lot of water without frantic tail action, it delivers a distinctive vibratory signature capable of triggering even the wariest predators.

At the heart of the concept, a body with cavities strategically placed lets water flow through the lure, generating deep, stable vibrations. Rather than relying on an overactive tail, the AT Minnow favors smooth thrust, a slight rolling action and consistent disturbances that are detectable from a distance, even in murky water or strong wind.

The integrated PowerBait formula enhances overall attractiveness. The characteristic scent and taste extend holding time in the mouth and maximize hookup opportunities—an important advantage on educated or picky fish. Combined with realistic finishes and convincing silhouettes, this shad often triggers strikes on contact or during a pause.

Technical specifications

• Type: soft shad lure aimed at pike, with a bulky, hydrodynamic profile.
• Length: 25 cm to select larger specimens and cover water quickly.
• Technology: perforated body with cavities to channel water and produce a unique vibratory signature.
• Attractant: integrated PowerBait to stimulate smell and taste.
• Action: effective in slow straight retrieve, towing, stop-and-go and probing shallow areas.
• Environment: freshwater, weeds, reedbeds, flats, margins and cluttered zones.
• Rigs: compatible with jigheads, screw-in baits (shallow screw) and stingers (assist hooks).
• Target: large pike and wary fish requiring a subtle approach.
• Manufacturer: Berkley.

Advantages and key strengths

Its cavity architecture provides exemplary stability and a low-frequency signal that pushes water without excess—perfect for convincing fish when classic shads fail. The presence of PowerBait multiplies decision-making power: pike hold the lure longer, giving the angler the ideal window to set the hook securely.

The 25 cm size allows you to cover ground, filter out smaller fish and send a clear message to dominant predators. Versatile, it suits very slow straight retrieves in cold water as well as more assertive tows during active periods. In shallow or cluttered areas it remains readable and reliable, maintaining a coherent swim through speed changes.

Finally, its non-aggressive vibratory signature opens opportunities on overfished spots where pike have learned to ignore overly expansive tails. The AT Minnow starts smoothly, holds the line and provokes reflex strikes near cover or at the end of the trajectory.

Usage tips

Adapt the rig to the terrain: in shallow water or on weedbeds, favor a screw-in bait (shallow screw) with a discreet stinger to secure short bites. In open water or windy conditions, choose a calibrated jighead to maintain contact and the right depth.

Animate with a slow, steady straight retrieve to exploit the cavities and let water flow through the body; punctuate with pauses and micro-accelerations to provoke strikes. When towing, lift the rod with long pulls, release cleanly and let the lure glide down: many strikes occur on the fall. On educated fish, reduce speed, lengthen dead-sticks and focus on key spots (breaks, gaps in weedbeds, sunken wood).

Regularly check rig alignment and lure condition after each strike to preserve swim action and PowerBait diffusion. Keep discretion: clean leaders, a decisive hookset and controlled retrieval make the difference.

Testimonials

FAQ

Question 1: Is this lure suitable for shallow and cluttered areas?

Answer: Yes. Its stable swim and a shallow screw rig with a stinger allow fishing weedbeds, reedbeds and submerged wood while limiting snags, all while maintaining attractive vibrations.