Sea Lures

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Sinking Lure MARIA Rerise S130 - 13 cm

Sinking stickbait MARIA RERISE S130 013 GG for sea fishing targeting large, inactive predators. Fast sink, realistic swim and simple action to entice wary predators when other hardbaits or jigs no longer trigger strikes.

34.45 (CHF) incl tax

MARIA Rerise S105 Sinking Lure - 10.5 cm

MARIA RERISE S105-009 sinking stickbait designed for sea fishing of large, inactive predators; combines fast jig-like fall with a realistic natural swim to trigger wary predators.

31.65 (CHF) incl tax

Sinking Lure MARIA Fla-Pen Wing S85 - 8.5 cm

Sinking lure MARIA FLA-PEN WING S85 033 KK with a retractable tail wing for stable casts, a very pronounced rolling action and strong attractive vibrations — ideal for targeting active predators even when weather conditions are difficult.

27.95 (CHF) incl tax

Jig HALCO Karcass - 60 g

Slow jig Halco Karcass Jig 60 g Chrome Pink, dense metal jig for sea predator fishing by vertical jigging or cast-and-retrieve, equipped with ultra-sharp BKK assist hooks for reliable hookups even on bites during the fall.

16.35 (CHF) incl tax

Jig HALCO Karcass - 40 g

HALCO Karcass slow jig 40 g for sea fishing and targeting active predators, equipped with ultra-sharp BKK assist hooks for efficient vertical jigging or cast-and-retrieve techniques.

14.85 (CHF) incl tax

Jig HALCO Karcass - 20 g

Halco Karcass 20 g Chrome Pink metal jig lure, a compact slow jig designed for saltwater predator fishing. Its tapered profile cuts through the water quickly, while its irregular flutter triggers strikes both in vertical jigging and in cast-and-retrieve. Fitted with ultra-sharp BKK assist hooks for maximum reliability on powerful fish.

13.55 (CHF) incl tax

DUO Realis Versa Pintail Soft Lure 5" - 12.5 cm

Finesse soft lure DUO Realis Versa Pintail, made from salt‑impregnated material with a denser lower section for excellent stability, flat sides generating strong rolling and attractive flashes, ideal for modern predatory fish fishing on jighead or Texas rig setups.

10.95 (CHF) incl tax

DUO Tide Minnow Sprat 140SF Floating Lure - 14 cm

The DUO Tide Minnow Sprat 140SF is a slow floating jerkbait minnow designed for sea bass fishing in saltwater. Its rolling and wobbling action combined with a magnetic mass transfer system delivers versatile performance and long-distance casts, even in windy conditions.

29.40 (CHF) incl tax

Sinking Lure DUO Tide Minnow Sprat 120 SF - 12 cm

The Tide Minnow Sprat 120SF from DUO is a minnow lure jerkbait of the "slow floating" type specially designed for sea bass fishing. Its rolling and wobbling action, wide versatility of retrieves and internal magnetic weight transfer system make it indispensable for reaching sea bass spots and other marine predators, even when casting into the wind.

27.45 (CHF) incl tax

Surface Lure DUO Ryuki 71S SW - 7.1 cm

Sinking minnow lure DUO Ryuki 71S SW, specially developed for saltwater fishing. Its compact, dense and perfectly balanced body enables very long casts and an ultra-stable action, ideal for targeting sea bass, bonito and other active marine predators near the surface or in mid-water.

24.00 (CHF) incl tax

DUO Spearhead Ryuki 110S SW Sinking Lure - 11 cm

DUO Ryuki 110S SW diving plug designed for targeting predatory fish in both saltwater and freshwater. Fitted with reinforced hooks suitable for the marine environment, it effectively targets bass, bonito, frigate mackerel (pélamides), as well as perch, large trout and asp, offering great versatility for sport anglers.

19.95 (CHF) incl tax

DUO Spearhead Ryuki 110 S Sinking Lure - 11 cm

The Ryuki 110 is a versatile fishing lure designed to target both saltwater and freshwater predators. Favored by anglers for its ability to trigger wary fish, it offers a reliable solution for hunting bass, coastal pelagics as well as perch, large trout or asp in many fishing situations.

19.95 (CHF) incl tax

Saltwater lures: how to choose for your target species

Saltwater lures let you cover every situation, from inshore to offshore fishing. To be effective, you need to match the shape, size and color of your lures to the species you’re targeting and the type of ground you’re fishing over.

Sea bass (bar, loup, loup de mer): shallow-diving hard baits, stickbaits and shad-style soft lures rigged Texas-style or on jig heads.
Mackerel, garfish, small pelagics: compact casting jigs, heavy spoons and micro-jigs worked back quickly.
Pollock, cod and bottom fish: heavier jigs, slow jigging and large soft lures fished slowly close to the bottom.
Surface-feeding predators: poppers, sticks and pencils to trigger explosive surface strikes.

As a rule, use small to medium-sized saltwater lures when fish are wary or feeding on small bait, and size up when predators are actively hunting.

The main types of saltwater lures

Each family of saltwater lures has a specific role. Having several profiles in your tackle box lets you adapt quickly to changing conditions.

Hard baits (plugs): floating, suspending or sinking, they cover different water layers. Ideal for steady prospecting, from shore or by boat.
Soft lures: shads, finesse baits, slugs or creature baits rigged on jig heads or Texas hooks. They excel for slow presentations, bottom-hopping or lift-and-drop retrieves.
Casting jigs and metal spoons: compact, dense and very versatile. Long-distance casts, fast retrieves, diagonal or vertical presentations.
Topwater lures: poppers, stickbaits and pencils to trigger strikes when fish are feeding high in the water column, especially in spring and summer.
Jigs and slow jigs: perfect for probing deep water vertically, on the drift or straight under the boat, particularly in fall and winter.

Matching retrieves and colors to the conditions

Success with saltwater lures heavily depends on your retrieve and color choice. The same lure can be deadly or ineffective depending on how you work it.

Clear water and bright skies: favor natural tones (sardine, sandeel, green or blue backs) and fairly fast but steady retrieves.
Stained water or overcast weather: go for brighter colors (chartreuse, white, pink back) or high-contrast finishes, combined with strong vibrations.
Inactive fish: slow down, add long pauses, alternate short pulls and slack line, especially with soft lures and jigs.
Active fish: fast retrieves, twitching, jerking and aggressive animations to trigger reaction bites.

At the beginning and end of the season, focus more on midwater to deeper layers, while warmer periods favor topwater or shallow-running lures.

Care and maintenance to extend lure life in saltwater

Salt water is demanding on your gear. Regular maintenance of your saltwater lures preserves their performance and extends their lifespan.

Rinse your lures thoroughly in fresh water after every trip.
Check the hooks: sharpen or replace them if they are dull or rusty.
Inspect split rings and snaps, which are critical parts when you hook a big fish.
Store your lures by family in vented tackle boxes to limit corrosion.
Avoid mixing certain soft plastic materials that can react with each other and deform.

A quick check before each session limits bad surprises and lets you focus fully on the fishing.

Saltwater lures FAQ

What type of saltwater lure is best for beginners?
To start, a small selection of hard baits, soft lures on jig heads and a few casting jigs will already cover most situations from shore or by boat.

What size saltwater lure should I use?
Match the size to the average local baitfish: 3 to 5 in (8 to 12 cm) for sea bass and mackerel, larger sizes to target powerful fish or when big baitfish are present.

Do I need to change lure colors often?
Keep a few key colors (natural, white, chartreuse) and switch when fish follow without striking, or when light and water clarity conditions change.

Are stock treble hooks good enough?
On many saltwater lures, factory hooks are suitable. However, when strong fish are around or if you fish often, upgrading to reinforced models can provide extra security.