SAWAMURA: Japanese excellence in soft lures for predators
If you fish for zander, pike, perch, black bass (and even seabass), you have probably already heard of SAWAMURA. The brand has made its name with a simple idea: offer soft lures that can swim naturally, even at low speed, to trigger bites from difficult fish.
Discover SAWAMURA on GiantFish
• Lure category: https://www.giantfish.ch/fr/leurres-de-peche
• Manufacturer's products: https://www.giantfish.ch/en/sawamura-soft-lures-predators
• Flagship model One Up Shad 4": View product
• One Up Slim 4": View product
• One Up Curly 5": View product
• One Up V Tail 8": View product
Table of contents
Why SAWAMURA makes the difference
On the water, some lures “do the job”, others become confidence lures. SAWAMURA often belongs to the second category, for three reasons that anglers feel immediately:
- Natural swim at low speed: useful in cold water, on pressured fish or when activity drops.
- Realistic profiles: a silhouette close to natural prey that triggers bites even on heavily fished spots.
- Versatility: from simple straight retrieve to vertical/sharpshooting, by adapting the rig.
SAWAMURA flagship models
One Up Shad: the “must-have” in your box
The One Up Shad is the brand's emblematic lure. It excels on straight retrieve as well as traction, and becomes deadly when you play with speed changes and micro-pauses.
Useful links: One Up Shad 3" · One Up Shad 4" · One Up Shad 5" · One Up Shad 10" Pike LTD
One Up Slim: finesse and slow fishing
The One Up Slim is perfect when you need to “disarm” wariness: clear water, high fishing pressure, following fish. Its slimmer profile lets you fish light, slow and clean.
See: One Up Slim 4"
One Up Curly: vibration and range
The One Up Curly delivers a stronger vibration thanks to its tail. Very useful when the water is coloured or when you want to “make some noise” without switching to a big crankbait. It also works really well at slow speed, just by letting the tail do the work.
See: One Up Curly 5"
One Up V Tail: extreme subtlety
The One Up V Tail is a very technical option: subtle, natural swim, excellent for convincing “difficult” fish (zander, seabass, pressured areas). It rewards slow, controlled retrieves.
See: One Up V Tail 8"
TRUMP attractant: the extra edge when bites are scarce
If you want to improve how long fish keep the lure in their mouth or boost the attractiveness of a rig, SAWAMURA TRUMP attractant is an interesting option, especially in tough conditions.
Rigs & retrieves that work (without overcomplicating things)
- Jig head (straight retrieve): the simple, effective rig.
Vary speed + micro-pauses to let the lure “breathe”. - Traction (zander/perch): two pulls, one pause, and let it fall back down.
Many bites come on the drop. - Slow / finesse fishing: the slower you are, the more the subtle swim matters.
Ideal with the One Up Slim or V Tail.
To complete your selection, also browse the general lure category: https://www.giantfish.ch/fr/leurres-de-peche.
FAQ – SAWAMURA
Why are SAWAMURA lures so effective?
Because they swim naturally at low speed, keep a realistic silhouette and remain versatile depending on the rig. This is particularly useful on wary fish or in tough conditions.
Which SAWAMURA should I choose for zander?
The One Up Shad (3–5") is an essential starting point. When bites are few and far between, the One Up Slim is excellent for slow fishing.
Which SAWAMURA should I choose for pike?
Go up in size (6–10") and adapt your rig with robust tackle. Pauses and speed changes often trigger the strike.
Where can I buy SAWAMURA lures in Switzerland?
You will find a selection of SAWAMURA on GiantFish via the product pages and the lure category: https://www.giantfish.ch/fr/leurres-de-peche.
How to choose your SAWAMURA (species, season, conditions)
For zander
For perch
For pike
For seabass (saltwater)