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SAWAMURA: Japanese soft lures for predators

SAWAMURA: Japanese excellence in soft lures for predators

If you fish for zander, pike, perch, black bass (and even seabass), you have probably already heard of SAWAMURA. The brand has made its name with a simple idea: offer soft lures that can swim naturally, even at low speed, to trigger bites from difficult fish.

Discover SAWAMURA on GiantFish

• Lure category: https://www.giantfish.ch/fr/leurres-de-peche
• Manufacturer's products: https://www.giantfish.ch/en/sawamura-soft-lures-predators
• Flagship model One Up Shad 4": View product
• One Up Slim 4": View product
• One Up Curly 5": View product
• One Up V Tail 8": View product

Table of contents

Why SAWAMURA makes the difference

On the water, some lures “do the job”, others become confidence lures. SAWAMURA often belongs to the second category, for three reasons that anglers feel immediately:

  • Natural swim at low speed: useful in cold water, on pressured fish or when activity drops.
  • Realistic profiles: a silhouette close to natural prey that triggers bites even on heavily fished spots.
  • Versatility: from simple straight retrieve to vertical/sharpshooting, by adapting the rig.

SAWAMURA flagship models

One Up Shad: the “must-have” in your box

The One Up Shad is the brand's emblematic lure. It excels on straight retrieve as well as traction, and becomes deadly when you play with speed changes and micro-pauses.

Useful links: One Up Shad 3" · One Up Shad 4" · One Up Shad 5" · One Up Shad 10" Pike LTD

One Up Slim: finesse and slow fishing

The One Up Slim is perfect when you need to “disarm” wariness: clear water, high fishing pressure, following fish. Its slimmer profile lets you fish light, slow and clean.

See: One Up Slim 4"

One Up Curly: vibration and range

The One Up Curly delivers a stronger vibration thanks to its tail. Very useful when the water is coloured or when you want to “make some noise” without switching to a big crankbait. It also works really well at slow speed, just by letting the tail do the work.

See: One Up Curly 5"

One Up V Tail: extreme subtlety

The One Up V Tail is a very technical option: subtle, natural swim, excellent for convincing “difficult” fish (zander, seabass, pressured areas). It rewards slow, controlled retrieves.

See: One Up V Tail 8"

TRUMP attractant: the extra edge when bites are scarce

If you want to improve how long fish keep the lure in their mouth or boost the attractiveness of a rig, SAWAMURA TRUMP attractant is an interesting option, especially in tough conditions.

See: SAWAMURA TRUMP attractant

How to choose your SAWAMURA (species, season, conditions)

For zander

  • Sizes: mainly 3–5".
  • Models: One Up Shad (versatile) / One Up Slim (slow fishing).
  • When it gets tricky: slow down, extend pauses, reduce the weight if possible.

For perch

  • Sizes: 2–4".
  • Approach: short twitches, slow straight retrieve, or light bottom-hopping depending on the bottom.

For pike

  • Sizes: 6–10" if you're targeting “better” fish.
  • Models: larger One Up Shads, high-visibility colours if the water is murky.
  • Tip: strong hooks + suitable rig, and alternate slow retrieve and pauses.

For seabass (saltwater)

  • Asset: SAWAMURA profiles remain attractive on slow retrieves, very useful on wary seabass.
  • Approach: straight retrieve close to the bottom, small accelerations, light traction.

Rigs & retrieves that work (without overcomplicating things)

  1. Jig head (straight retrieve): the simple, effective rig.
    Vary speed + micro-pauses to let the lure “breathe”.
  2. Traction (zander/perch): two pulls, one pause, and let it fall back down.
    Many bites come on the drop.
  3. Slow / finesse fishing: the slower you are, the more the subtle swim matters.
    Ideal with the One Up Slim or V Tail.

To complete your selection, also browse the general lure category: https://www.giantfish.ch/fr/leurres-de-peche.

FAQ – SAWAMURA

Why are SAWAMURA lures so effective?

Because they swim naturally at low speed, keep a realistic silhouette and remain versatile depending on the rig. This is particularly useful on wary fish or in tough conditions.

Which SAWAMURA should I choose for zander?

The One Up Shad (3–5") is an essential starting point. When bites are few and far between, the One Up Slim is excellent for slow fishing.

Which SAWAMURA should I choose for pike?

Go up in size (6–10") and adapt your rig with robust tackle. Pauses and speed changes often trigger the strike.

Where can I buy SAWAMURA lures in Switzerland?

You will find a selection of SAWAMURA on GiantFish via the product pages and the lure category: https://www.giantfish.ch/fr/leurres-de-peche.

Conclusion

SAWAMURA is the choice for anglers who want a soft lure that can make the difference when fishing gets technical. By building a simple selection (Shad + Slim + Curly + a larger size for pike), you already cover a huge part of situations.

Need a quick starting point? Begin with a One Up Shad in a size adapted to your target fish, then add a Slim for tougher days.

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