New products

Screw-in attachment system in durable copper alloy to add weight or spinner blades to soft baits. Compatible with offset hooks sizes 8 to 10/0, it enhances lure fixation and durability.

Decoy Work Cap hat made from cotton, olive color, adjustable at the back for optimal comfort.

DECOY BL-6 Silver Rolling Willow Leaf Spinner Blade for lure customization and increased fish attraction!

Colorado blade with 3 cm shaft to add vibrations and visual effect to soft lures. Easy attachment onto hook shank via lure belly.

Add a vibrational and visual attraction to your soft lures with the DECOY BL-10 Trailer Blade Willow. Easy to attach onto the hook with its compact 3 cm shaft, it significantly improves the attractiveness of your setup, enhancing your chances of a successful catch.

Single barbless hook optimized for lures, with inline eye.

Barbless single hook for hard baits, perfect for trout fishing.

Voluminous MADNESS FINESS KB 8 soft lure designed to target large predators. Its soft material facilitates secure hooking and the built-in attractant enhances bite effectiveness, particularly suited to vertical fishing for big zander during cold periods.

The MADNESS Finesse KB is a discreet softbait for predatory fish, specially designed to target large predators that favour plump, high‑calorie prey. Its soft, attractant‑infused material and slim profile allow slow, controlled presentations—ideal when fish are wary or inactive. Versatile, it fits many modern rigs and is suited to technical anglers as well as enthusiasts aiming to improve results on pike, zander, perch and other demanding predators.

High-end articulated swimbait MADNESS BALAM 255 VARIANT, designed in the lineage of the renowned Balam series. Multi-segment ABS resin body with silicone tail and silicone lip for a natural, sub-surface swim. Effective on both slow and fast retrieves to trigger reaction strikes. Ideal for anglers seeking a versatile, technical swimbait.

The Madness Balam 245 is a large floating articulated swimbait designed to target big pike and huge black bass. Thanks to its multi-section body and soft tail, it delivers an ultra-natural swim, effective at both slow and high-speed retrieves to trigger reflex strikes. Developed in collaboration with Satan Shimada, this premium lure is for anglers seeking a reliable, versatile and highly attractive swimbait for trophy fish.

The MADNESS BALAM 300 is a giant lure for pike and large predators, designed for anglers targeting record fish. Its broad and highly attractive action triggers strikes from large specimens, even in heavily fished waters. Ideal for prospecting large volumes of water and selecting the finest specimens.

MADNESS BALAM 350 giant lure, a giant bait specifically designed for targeting record pike and very large freshwater predators.

MADNESS Mother Worm soft lure, ultra‑soft with a V‑shaped belly, designed to undulate at the slightest movement and target zander, sea bass and large perch in various fishing setups.

The MADNESS MOTHER WORM is an ultra-mobile soft worm with a V-shaped belly that undulates at the slightest movement. Designed for vertical fishing for predators in both freshwater and saltwater, it targets anglers seeking a versatile, subtle and highly effective lure for wary fish.

The MADNESS MOTHER WORM is a soft slug-type lure designed to deliver an ultra-realistic action thanks to its V-shaped belly. Its very soft, attractant-saturated material promotes solid hookups and reduces missed strikes on wary predatory fish.