New Products

BFT Instinct Casting Rod - 130 g

BFT Instinct rod for lure fishing for predatory fish — powerful, sensitive and versatile, ideal for freshwater anglers from beginners to experts.

109.45 (CHF) incl tax

BFT Jerkbait Box

Robust BFT Jerkbait storage box with adjustable dividers, ideal for organizing and protecting your large jerkbaits and other hard baits for predator fishing.

20.75 (CHF) incl tax

Measurement sticker for pike by BFT Catch With Care — ideal for boat or float-tube fishing; UV-resistant, readable, designed for safe catch-and-release while ensuring compliance with legal size limits and protecting fish's delicate skin.

15.20 (CHF) incl tax

BFT XL Floating Anchor

High-performance BFT floating anchor to slow your boat's drift and maintain optimal course control, even in strong winds — ideal for fishing or recreational boating.

109.45 (CHF) incl tax

BFT Floating Anchor

BFT floating anchor to slow the drift of your fishing boat and gain stability, stealth and control during drifts, at sea and in freshwater.

58.10 (CHF) incl tax

SHUGENDO SH9MH Casting Rod - 7-28 g

SHUGENDO Type3 SH9 rod for jig fishing, Carolina and Texas rigs targeting black bass (largemouth bass)

395.75 (CHF) incl tax

Spinning Rod SHUGENDO Type 1 SH8H - 14-42 g

SHUGENDO Type1 SH8 spinning rod for shore fishing, progressive action, long-distance casting and great versatility in saltwater and freshwater.

395.75 (CHF) incl tax

Casting Rod SHUGENDO Type 3 SH7XH - 20-60 g

SHUGENDO SH07 casting rod for pike and zander, versatile for working paddle-tail shads, cranks and soft plastics in freshwater.

395.75 (CHF) incl tax

SHUGENDO Spinning Rod Type 1 SH6XH - 20-60 g

Versatile SHUGENDO SH06 spinning rod for sportive pike and sea bass lure fishing, lightweight, comfortable and designed to provide excellent casting comfort and lure presentation.

395.75 (CHF) incl tax

SHUGENDO Spinning Rod Type 1 SH5H - 14-42 g

Powerful and versatile SHUGENDO SH05 fishing rod for lure fishing targeting sea bass, pike and zander, suitable for both saltwater and freshwater.

395.75 (CHF) incl tax

SHUGENDO Spinning Rod Type 1 SH4MH - 7-28 g

SHUGENDO SH04 rod for lure fishing in saltwater and freshwater, ideal for sea bass (loup), zander and perch thanks to its fast, sensitive action.

395.75 (CHF) incl tax

SHUGENDO SH40XH Spinning Rod - 40-120 g

Versatile SHUGENDO SH40 rod for soft-plastic lure fishing in saltwater and freshwater, combining power, sensitivity and casting comfort.

395.75 (CHF) incl tax

Spinning Rod SHUGENDO Type 1 SH3M - 5-21 g

SHUGENDO SH03 rod for finesse lure fishing in lakes and estuaries

395.75 (CHF) incl tax

Spinning Rod SHUGENDO Type 1 SH39XH - 20-80 g

Light and powerful SHUGENDO SH39XH spinning rod for lure fishing for predatory fish, suitable from the shore or in a boat, in sea and freshwater.

395.75 (CHF) incl tax

SHUGENDO SH37H Casting Rod Swimbait - 80-170 g

SHUGENDO SH37H swimbait rod for predator fishing; progressive action with a sensitive tip and large power reserve to cast bulky lures long distances.

395.75 (CHF) incl tax

SHUGENDO SH36H VERTIPELA Casting Rod - 20-80 g

SHUGENDO SH36H casting rod for pelagic fishing, highly responsive blank and progressive action for precise presentations, effective hooksets and secure fights on board.

395.75 (CHF) incl tax

SHUGENDO SH35MH VERTIPELA Casting Rod - 7-28 g

SHUGENDO casting rod for vertical zander fishing and other predators, sensitive tip action and a power reserve for river fights.

395.75 (CHF) incl tax

Spinning Rod SHUGENDO Type 2 SH34M - 5-25 g

SHUGENDO SH34M fishing rod for light freshwater fishing, with a comfortable and precise regular action to animate your lures with control all day long.

395.75 (CHF) incl tax

SHUGENDO Travel Casting Rod SH32XH - 15-60 g

Versatile SHUGENDO travel rod for shore and boat fishing, suitable for both freshwater and saltwater, ideal for predatory fish and traveling anglers.

395.75 (CHF) incl tax

Casting Rod SHUGENDO Travel SH31XH - 20-60 g

Versatile SHUGENDO SH31XH travel rod designed for lure fishing.

395.75 (CHF) incl tax

SHUGENDO Travel Casting Rod SH30XH - 30-100 g

Shugendo SH30XH travel casting rod, lightweight, precise and versatile for freshwater predator fishing, easy to transport during your fishing trips in France or abroad.

395.75 (CHF) incl tax

SHUGENDO Spinning Rod Type 1 SH2H - 14-42 g

SHUGENDO SH02 lure rod for sea bass, pike and zander fishing, offering an excellent balance of sensitivity, power and comfort.

395.75 (CHF) incl tax

Spinning Rod SHUGENDO Travel SH29MH - 10-30 g

Versatile SHUGENDO SH29MH travel rod for lure fishing, ideal for the traveling angler who wants reliable action and compact storage.

395.75 (CHF) incl tax

SHUGENDO Travel Spinning Rod SH28XH - 20-90 g

SHUGENDO SH28XH travel rod, moderate/fast action optimized for jerkbait animation and pike and other freshwater predator fishing.

395.75 (CHF) incl tax

Casting Rod SHUGENDO SH27XH - 80-200 g

Powerful and comfortable SHUGENDO rod designed for pike fishing with large lures in big lakes — ideal for animating large lures without fatigue.

395.75 (CHF) incl tax

SHUGENDO SH26XH Casting Rod - 40-120 g

Shugendo SH26XH rod for predator lure fishing, providing comfort, long casting distance, tip sensitivity and a powerful butt section.

395.75 (CHF) incl tax

SHUGENDO SH25H Casting Rod - 10-40 g

Versatile SHUGENDO SH25H rod for lure power fishing: progressive, sensitive action ideal for quickly prospecting active freshwater predators.

395.75 (CHF) incl tax

Spinning Rod SHUGENDO SH24L - 2-10 g

The SHUGENDO SH24L rod for lake perch fishing, designed as a precise, sensitive finesse tool to animate light lures and detect the slightest bite, from shore or boat.

395.75 (CHF) incl tax

Spinning Rod SHUGENDO SH23ML - 3-14 g

Versatile SHUGENDO SH23ML rod for lure fishing in canals and from shore, combining sensitivity, resonance and comfort for modern light-tackle fishing.

395.75 (CHF) incl tax

SHUGENDO SH22ML Spinning Rod - 3-14 g

SHUGENDO SH22 SH22 rod for fine “scraping” fishing, offering excellent sensitivity to detect subtle takes while retaining a reassuring power reserve.

395.75 (CHF) incl tax

Spinning Rod SHUGENDO SH21XH - 20-60 g

SHUGENDO SH21XH fishing rod for lure fishing in freshwater and saltwater, ideal for long-distance casts, precise lure control and the comfort of demanding anglers.

395.75 (CHF) incl tax

Shugendo SH20MH Spinning Rod - 7-28 g

SHUGENDO SH20MH spinning rod for lure fishing, fast action, sensitive tip and excellent bite detection for versatile use.

395.75 (CHF) incl tax

SHUGENDO Spinning Rod Type 1 SH1MH - 7-28 g

SHUGENDO SH01 spinning rod for lure fishing targeting zander, sea bass and other predators; fast action with a sensitive tip and a responsive blank for accurate casts.

395.75 (CHF) incl tax

SHUGENDO Spinning Rod Type 1 SH19MH Topwater - 7-30 g

SHUGENDO SH19 Topwater rod ideal for surface lure fishing: precise action, sensitive tip and a power reserve to control sea bass and other predatory fish.

395.75 (CHF) incl tax

Spinning Rod SHUGENDO SH18H - 14-42 g

The SHUGENDO SH18 spinning rod for freshwater lure fishing, ideal for anglers seeking power, precision and reliability on rivers and lakes.

395.75 (CHF) incl tax

SHUGENDO Casting Rod Type 1 SH17XH - 20-80 g

SHUGENDO SH17 fishing rod for predators, ideal for pelagic pike fishing and perfectly suited to large bodies of water for modern linear retrieves and trolling techniques.

395.75 (CHF) incl tax

Spinning Rod SHUGENDO Type 1 SH16XH - 20-60 g

Powerful SHUGENDO SH16 rod, ideal for shore-based sea bass, migratory species and pike lure fishing, with precise action and comfortable handling.

395.75 (CHF) incl tax

SHUGENDO Spinning Rod Type 1 SH15MH - 7-28 g

Versatile SHUGENDO SH15 spinning rod for sea bass and freshwater predator fishing; ideal for working soft plastics, small hard baits, vibrating blades and finesse rigs.

395.75 (CHF) incl tax

SHUGENDO Spinning Rod Type 1 SH14XH - 20-60 g

SHUGENDO SH14 rod for lure fishing in saltwater and freshwater

395.75 (CHF) incl tax

Casting Rod SHUGENDO Type 3 SH13H - 14-42 g

SHUGENDO SH13 rod for predator fishing, ideal for jerkbaits, stickbaits and precise vertical presentations, featuring powerful action with a soft tip.

395.75 (CHF) incl tax

New products