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BIWAA SUBMISSION RIGGED 8" Fast sinking 105g - 20cm

The Biwaa SubMission 8" is a premium soft lure, designed with a unique profile that creates a natural and lazy tail action. Featuring a phthalate-free formula, realistic appearance with 3D eyes, and handcrafted painting, this lure is perfect for enticing predators even in the clearest waters.
16.00 (CHF) incl tax

BIWAA SUBMISSION RIGGED 8" Sinking 90g - 20cm

The Biwaa SubMission 8" is a premium soft lure, designed with a unique design that generates an irresistible lazy tail action. Made from phthalate-free plastics and featuring ultra-realistic details such as 3D eyes and artisanal paint, it is ideal for attracting predators, even in the clearest waters.
15.00 (CHF) incl tax

BIWAA SUBMISSION RIGGED 8" Slow Sinking 75g - 20cm

The Biwaa SubMission 8" is a premium soft bait lure designed to attract large predators with its natural swimming action and perfectly optimized lazy tail. Featuring a realistic design, 3D eyes, and handcrafted paint, it's ideal for clear waters and offers unmatched attraction.
14.00 (CHF) incl tax

BIWAA S'TROUT 7.5" - 19 cm - 0.3 m/s Sink Rate

The Biwaa S’Trout 7.5" is an 8-segment articulated swimbait offering ultra-realistic S-swimming action, designed to mimic a trout or an injured baitfish. Made from durable plastic free of phthalates and BPA, reinforced with an internal woven fiber, it withstands breaking forces up to 40 lbs. Equipped with ultra-sharp Japanese steel treble hooks and stainless steel rings, this lure is built to attract trophy fish.
36.00 (CHF) incl tax

BIWAA SEVEN 7" - 18cm - 7 sections S action swimbait 105g

The Biwaa Seven 7" is a 7-joint swimbait designed to deliver realistic S-action swimming to attract larger predators. Made of durable, phthalate-free, BPA-free plastic and reinforced with ultra-strong woven fiber, it withstands breaking forces over 40 lbs. Equipped with premium components such as ultra-sharp Japanese steel treble hooks and stainless steel split rings, this lure is reliable, durable, and perfect for luring even the most cautious fish.
36.00 (CHF) incl tax

BIWAA SWIMPIKE 24cm - 9" - Slow Sink 0.4m/s - 62g

The Biwaa SwimPike 9" (240mm) is an ultra-realistic swimbait with an S-swimming action, designed for targeting pike, muskie, and walleye. Featuring 11 articulated segments molded around a durable woven fiber, this lure combines exceptional durability with natural movement. Thanks to its variable sinking speeds and premium components like Japanese steel hooks and stainless steel split rings, the SwimPike ensures optimal performance in all fishing conditions.
36.00 (CHF) incl tax

BIWAA VENUM PROSERIES: SCORPITAIL 5" - 13cm

The Biwaa Scorpitail 5", perfect for high-pressure fishing zones, is an innovative soft lure with a unique profile and diamond tail. Its subtle and realistic swimming action, combined with the exclusive shrimp-based B2A attractant, triggers predator aggression to maximize your catches.
5.50 (CHF) incl tax

BIWAA VENUM PROSERIES: VENÜM TAIL WORM 5" - 13 cm

The Biwaa Venum Tail Worm 5", designed for finesse fishing, is an essential soft bait in challenging conditions. Its unique tapered tail delivers subtle, lifelike action even with minimal movement. Infused with the exclusive B2Ascent attractant, it performs exceptionally well with techniques like drop shot, wacky rig, and split shot.
5.50 (CHF) incl tax

BIWAA SWIMPIKE 24cm - 9" - Fast Sink 1.5m/s - 85g

The Biwaa SwimPike 9" (240mm) is an ultra-realistic S-swimming action swimbait designed to target pike, musky, and walleye. Featuring 11 jointed segments molded around a durable woven fiber, this lure combines exceptional durability with natural movement. With variable sinking speeds and premium components like Japanese steel hooks and stainless steel split rings, the SwimPike ensures optimal performance in any fishing condition.
36.00 (CHF) incl tax

BIWAA VENUM PROSERIES: VENÜM TAIL WORM 4" - 10 cm

The Biwaa Venum Tail Worm 4" is an ultra-finesse soft bait, perfect for triggering strikes when other lures fail. With its tapered tail, it delivers a subtle and lifelike action even with minimal movement. Ideal for drop shot, wacky rig, and other finesse techniques, this lure features the exclusive B2Ascent attractant.
5.50 (CHF) incl tax

BIWAA VENUM PROSERIES: ARMORED CRAW 4" - 10 cm

The Biwaa Armored Craw 4", designed for heavy cover areas, is an innovative soft bait that mimics a crawfish in a defensive posture. Thanks to its compact design and thick claws, it offers great versatility for techniques such as skipping and punching, ideal for attracting bass and other predators.
5.40 (CHF) incl tax

BIWAA DIVINATÖR S 2.5" - 6cm

The Biwaa Divinator S is a soft paddle tail lure designed to entice even the most cautious or inactive fish. With its ultra-natural low-speed action, slender design, and high-frequency paddle tail, it attracts predators even under difficult fishing conditions.
7.20 (CHF) incl tax

Lures are at the heart of modern predator fishing. When chosen well, they trigger strikes from pike, perch, zander and other predatory fish, even on heavily pressured waters. This category brings together a wide range of models to cover all depths, retrieve speeds and fishing conditions.

How to choose predator lures

To select the right lure, it’s essential to consider the target depth, water clarity, fish activity and the tackle you use (spinning or casting). As a general rule, subtle, natural presentations work best in clear water, while stronger visual and vibration cues stand out better in colored water or low light.

Lure size also depends on the species you target and the season. Compact lures are often very effective for perch or in cold conditions, while larger profiles work well for pike or when fish are actively feeding.

Main lure types and how to use them

  • Hardbaits (crankbaits, jerkbaits, minnows): ideal for working different layers of the water column, from subsurface down to deeper areas, with steady retrieves or stop-and-go actions.
  • Soft lures: highly versatile, rigged on jig heads, Texas rigs or Carolina rigs, they excel on straight retrieves, vertical presentations or dragging and hopping close to the bottom.
  • Spinners and spinnerbaits: perfect for quickly covering large areas; their strong vibrations draw predators in from a distance, even in murky water.
  • Jigs and micro jigs: effective for fishing deeper water, along drop-offs, bridge pilings or structure, especially for zander and big perch.

Ideally, you should combine several lure families in your box so you can quickly adapt if the fish refuse a particular action or profile.

Matching your lures to seasons and conditions

The season has a major influence on success with artificial lures. In cold water, predators are often warier and more selective, whereas in peak season they may aggressively chase faster, more erratic presentations.

  • Spring: favor medium-sized lures in natural colors, worked slowly along the banks and in shallow areas.
  • Summer: use reaction baits (spinnerbaits, crankbaits, stickbaits) to trigger strikes from active fish, especially early and late in the day.
  • Fall: a key period to target bigger fish with slightly larger lures that can imitate schooling baitfish.
  • Cold periods: rely on soft lures, slow presentations close to the bottom and minimalist actions to convince sluggish fish.

Effective techniques with your lures

Each lure shows its full potential with the right retrieve. Varying speed, pauses and changes of direction often makes the difference on pressured predators.

  • Straight retrieve: a steady retrieve is ideal with shads, crankbaits and inline spinners to cover water from just under the surface down to the bottom.
  • Lifting and dropping: an alternation of pulls and controlled drops is very effective with soft lures along slopes and drop-offs.
  • Vertical fishing: a precise presentation of a soft lure or jig directly under the boat or float tube to target fish holding tight to the bottom.
  • Reaction fishing: fast, aggressive retrieves with jerkbaits, lipless crankbaits and spinnerbaits to trigger reflex strikes from active predators.

Lure FAQ

Which type of lure should I choose to start predator fishing? To begin, a simple selection of hardbaits, shads on jig heads and one or two spinners lets you cover most situations and depths.

Should I prioritize natural or bright colors? In clear water and bright conditions, natural and translucent colors are often more discreet. In stained water, overcast weather or at first light, brighter or higher-contrast colors can improve the lure’s visibility.

What lure size should I use for pike and perch? For pike, lures of about 4 to 7 inches are commonly used, and sometimes larger depending on fishing pressure. For perch, sizes around 1.5 to 3 inches are generally very effective, especially with finesse presentations.