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BIWAA VENUM PROSERIES: DEUS Paddle Tail 5" - 13 cm

The Biwaa Deus is a finesse soft bait designed for exceptional versatility, suitable for targeting all predator fish species. With its realistic tapered tail, dual-density design, and exclusive shrimp-based B2A attractant, it guarantees natural action and impressive results in clear or heavily pressured waters.
6.50 (CHF) incl tax

BIWAA VENUM PROSERIES: DEUS Paddle Tail 4" - 10 cm

The Biwaa Deus, a versatile finesse soft lure from the Venum series, is designed for all fishing techniques and targets a wide range of predators. Featuring a realistic tapered tail, unique dual-density design, and exclusive B2A shrimp-based attractant, it delivers a natural action that entices even the most cautious fish, in all conditions.
5.50 (CHF) incl tax

BIWAA TWINPIKE 9" (20cm -75g) - unmounted

The Biwaa TwinPike is an innovative lure designed to mimic the movements of a large live toad with its synchronized legs. Its phthalate-free formula, handmade painting, and ultra-durable internal wiring make it a formidable weapon for catching monster pike, muskies, and trophy bass.
11.00 (CHF) incl tax

BIWAA TWINPIKE 6" (15cm-24g) - Unmounted

The Biwaa TwinPike is an innovative lure designed to mimic the movements of a live frog with its synchronized legs. Phthalate-free, with handcrafted paint and ultra-durable internal wiring, it is ideal for catching monster pike, muskies, and trophy bass.
11.00 (CHF) incl tax

BIWAA SUBMISSION 5" SHAD (13cm - 15g)

The SubMission Shad 5" is an ultra-realistic soft lure designed to deliver exceptional natural action, even at slow retrieves. Featuring photo-realistic painting, 3D scales, realistic eyes, and a thick optimized tail, it perfectly adapts to weightless or weighted setups, enticing even the most cautious predators.
10.00 (CHF) incl tax

BIWAA SUBMISSION 4" SHAD (10cm - 7.5g)

The SubMission Shad 4" is an ultra-realistic soft lure, designed to deliver a natural and smooth action, even during the slowest retrieves. With its photo-realistic paint, 3D scales, realistic eyes, and optimized thick tail, it adapts to all rigs to lure even the most wary predators.
9.00 (CHF) incl tax

BIWAA DIVINATÖR Mini 9g - 9.5 cm - Sinking 0.6m/s

The Divinator 9g Swimbait is a versatile and robust lure, designed to attract predatory fish even in the toughest conditions. Featuring high-quality components like nickel black Zion hooks, a stainless steel through-wire system, a coated willow blade, and ultra-durable construction, it is perfect for various fishing techniques to efficiently target predators.
11.00 (CHF) incl tax

BIWAA S'TROUT 7.5" - 19 cm - Floating

The Biwaa S’Trout 7.5" is an 8-segment articulated swimbait, offering a highly realistic S-swimming motion, perfect for mimicking a trout or an injured baitfish. Made from solid plastic free from phthalates and BPA, and reinforced with an internal woven fiber, it can withstand a breaking strength of 40 lbs. Equipped with ultra-sharp Japanese steel treble hooks and stainless steel split rings, this lure is designed to attract trophy fish.
36.00 (CHF) incl tax

BIWAA SWIMPIKE - 18cm - 7" - Slow Sinking 0.4m/s - 26g

The Biwaa SwimPike 7" is an ultra-realistic swimbait designed for a smooth S-swimming action that perfectly mimics a baitfish. With its solid and articulated design, multiple sink rates, and premium components, it effectively targets pike, muskies, and walleyes, even under the toughest conditions.
31.00 (CHF) incl tax

BIWAA S'TROUT 3.5" - 8.9 cm - Slow Sinking 0.3m/s

The Biwaa S'Trout 3.5" is a micro articulated swimbait offering an ultra-realistic S-swimming action, ideal for catching even the wariest predators. Made from durable plastic free of phthalates and BPA, it features an internal woven fiber frame tested to withstand a break strength of 40 lbs. Equipped with ultra-sharp Japanese steel treble hooks and stainless steel rings, this versatile and eco-friendly lure is perfect for targeting trophy fish.
19.00 (CHF) incl tax

BIWAA SEVEN 7" - 17.5cm - Floating 85g

The Biwaa Seven is a realistic jointed swimbait designed to offer a smooth S-swim action that mimics an injured baitfish. Made from durable, phthalate- and BPA-free plastic, and reinforced with ultra-resistant woven fiber, it features premium components such as ultra-sharp Japanese steel treble hooks and stainless steel split rings, ensuring durability and efficiency.
36.00 (CHF) incl tax

BIWAA SUBMISSION 8" SHAD (20cm - 70g)

The SubMission Shad 8" is an ultra-realistic soft bait designed to provide smooth and natural action, even during slow retrievals. Featuring photo-realistic paint, 3D scales, realistic eyes, and an optimized thick tail, it is ideal for weightless or weighted rigs, targeting trophy predators.
11.00 (CHF) incl tax

Lures are at the heart of modern predator fishing. When chosen well, they trigger strikes from pike, perch, zander and other predatory fish, even on heavily pressured waters. This category brings together a wide range of models to cover all depths, retrieve speeds and fishing conditions.

How to choose predator lures

To select the right lure, it’s essential to consider the target depth, water clarity, fish activity and the tackle you use (spinning or casting). As a general rule, subtle, natural presentations work best in clear water, while stronger visual and vibration cues stand out better in colored water or low light.

Lure size also depends on the species you target and the season. Compact lures are often very effective for perch or in cold conditions, while larger profiles work well for pike or when fish are actively feeding.

Main lure types and how to use them

  • Hardbaits (crankbaits, jerkbaits, minnows): ideal for working different layers of the water column, from subsurface down to deeper areas, with steady retrieves or stop-and-go actions.
  • Soft lures: highly versatile, rigged on jig heads, Texas rigs or Carolina rigs, they excel on straight retrieves, vertical presentations or dragging and hopping close to the bottom.
  • Spinners and spinnerbaits: perfect for quickly covering large areas; their strong vibrations draw predators in from a distance, even in murky water.
  • Jigs and micro jigs: effective for fishing deeper water, along drop-offs, bridge pilings or structure, especially for zander and big perch.

Ideally, you should combine several lure families in your box so you can quickly adapt if the fish refuse a particular action or profile.

Matching your lures to seasons and conditions

The season has a major influence on success with artificial lures. In cold water, predators are often warier and more selective, whereas in peak season they may aggressively chase faster, more erratic presentations.

  • Spring: favor medium-sized lures in natural colors, worked slowly along the banks and in shallow areas.
  • Summer: use reaction baits (spinnerbaits, crankbaits, stickbaits) to trigger strikes from active fish, especially early and late in the day.
  • Fall: a key period to target bigger fish with slightly larger lures that can imitate schooling baitfish.
  • Cold periods: rely on soft lures, slow presentations close to the bottom and minimalist actions to convince sluggish fish.

Effective techniques with your lures

Each lure shows its full potential with the right retrieve. Varying speed, pauses and changes of direction often makes the difference on pressured predators.

  • Straight retrieve: a steady retrieve is ideal with shads, crankbaits and inline spinners to cover water from just under the surface down to the bottom.
  • Lifting and dropping: an alternation of pulls and controlled drops is very effective with soft lures along slopes and drop-offs.
  • Vertical fishing: a precise presentation of a soft lure or jig directly under the boat or float tube to target fish holding tight to the bottom.
  • Reaction fishing: fast, aggressive retrieves with jerkbaits, lipless crankbaits and spinnerbaits to trigger reflex strikes from active predators.

Lure FAQ

Which type of lure should I choose to start predator fishing? To begin, a simple selection of hardbaits, shads on jig heads and one or two spinners lets you cover most situations and depths.

Should I prioritize natural or bright colors? In clear water and bright conditions, natural and translucent colors are often more discreet. In stained water, overcast weather or at first light, brighter or higher-contrast colors can improve the lure’s visibility.

What lure size should I use for pike and perch? For pike, lures of about 4 to 7 inches are commonly used, and sometimes larger depending on fishing pressure. For perch, sizes around 1.5 to 3 inches are generally very effective, especially with finesse presentations.