Search
[CHF] Swiss Franc
English
All Categories
Menu Close
Filter
Filter by price
Filter by manufacturer

Lures

View as Grid List
Sort by
Display per page

Soft Lure Nays CRD

Nays CRD realistic crawfish for predator fishing – innovative soft lure
7.30 (CHF) incl tax

Soft Lure Nays TWN

Nays TWN - High visibility double tail soft lure for predators
9.10 (CHF) incl tax

Soft Lure Nays GHST Curly Tail

Nays GHST soft lure – Ultimate performance for demanding predator anglers.
9.10 (CHF) incl tax

Sinking Lure Nays LPR Silent Lipless Crankbait

Nays LPR Silent: versatile and innovative lipless crankbait for demanding anglers
16.35 (CHF) incl tax

Sinking Lure Nays LPR Lipless Crankbait

Nays LPR lipless lure, effective crankbait for fishing at all depths.
16.35 (CHF) incl tax

Lure Suspending Nays MD MX SR Jerkbait

Nays MD MX SR, high-performance suspending jerkbait for demanding anglers
16.35 (CHF) incl tax

Chatterbait Nays WRRR Size M Bladed Jig

Nays WRRR Medium: High-performance, innovative bladed jig for predators
11.85 (CHF) incl tax

Chatterbait Nays WRRR Size S Bladed Jig

Nays WRRR Size S – Innovative bladed jig lures for predator fishing
11.85 (CHF) incl tax

Sinking Lure Nays BLD RNNR LF

Eco-friendly spinnerbait Nays BLD RNNR LF – lead-free innovation for efficient fishing.
11.85 (CHF) incl tax

Floating Lure Nays CRNK DR Crankbait

NAYS CRNK DR – The reference crankbait for predator fishing, by NAYS
16.35 (CHF) incl tax

Floating Lure Nays CRNK SR Crankbait

Nays CRNK SR – effective floating crankbait lure for freshwater or river fishing.
16.35 (CHF) incl tax

Lure Suspending Nays MD MX MR Jerkbait

Nays MD MX MR Suspended Jerkbait: premium quality and performance for demanding anglers
16.35 (CHF) incl tax

Lures are at the heart of modern predator fishing. When chosen well, they trigger strikes from pike, perch, zander and other predatory fish, even on heavily pressured waters. This category brings together a wide range of models to cover all depths, retrieve speeds and fishing conditions.

How to choose predator lures

To select the right lure, it’s essential to consider the target depth, water clarity, fish activity and the tackle you use (spinning or casting). As a general rule, subtle, natural presentations work best in clear water, while stronger visual and vibration cues stand out better in colored water or low light.

Lure size also depends on the species you target and the season. Compact lures are often very effective for perch or in cold conditions, while larger profiles work well for pike or when fish are actively feeding.

Main lure types and how to use them

  • Hardbaits (crankbaits, jerkbaits, minnows): ideal for working different layers of the water column, from subsurface down to deeper areas, with steady retrieves or stop-and-go actions.
  • Soft lures: highly versatile, rigged on jig heads, Texas rigs or Carolina rigs, they excel on straight retrieves, vertical presentations or dragging and hopping close to the bottom.
  • Spinners and spinnerbaits: perfect for quickly covering large areas; their strong vibrations draw predators in from a distance, even in murky water.
  • Jigs and micro jigs: effective for fishing deeper water, along drop-offs, bridge pilings or structure, especially for zander and big perch.

Ideally, you should combine several lure families in your box so you can quickly adapt if the fish refuse a particular action or profile.

Matching your lures to seasons and conditions

The season has a major influence on success with artificial lures. In cold water, predators are often warier and more selective, whereas in peak season they may aggressively chase faster, more erratic presentations.

  • Spring: favor medium-sized lures in natural colors, worked slowly along the banks and in shallow areas.
  • Summer: use reaction baits (spinnerbaits, crankbaits, stickbaits) to trigger strikes from active fish, especially early and late in the day.
  • Fall: a key period to target bigger fish with slightly larger lures that can imitate schooling baitfish.
  • Cold periods: rely on soft lures, slow presentations close to the bottom and minimalist actions to convince sluggish fish.

Effective techniques with your lures

Each lure shows its full potential with the right retrieve. Varying speed, pauses and changes of direction often makes the difference on pressured predators.

  • Straight retrieve: a steady retrieve is ideal with shads, crankbaits and inline spinners to cover water from just under the surface down to the bottom.
  • Lifting and dropping: an alternation of pulls and controlled drops is very effective with soft lures along slopes and drop-offs.
  • Vertical fishing: a precise presentation of a soft lure or jig directly under the boat or float tube to target fish holding tight to the bottom.
  • Reaction fishing: fast, aggressive retrieves with jerkbaits, lipless crankbaits and spinnerbaits to trigger reflex strikes from active predators.

Lure FAQ

Which type of lure should I choose to start predator fishing? To begin, a simple selection of hardbaits, shads on jig heads and one or two spinners lets you cover most situations and depths.

Should I prioritize natural or bright colors? In clear water and bright conditions, natural and translucent colors are often more discreet. In stained water, overcast weather or at first light, brighter or higher-contrast colors can improve the lure’s visibility.

What lure size should I use for pike and perch? For pike, lures of about 4 to 7 inches are commonly used, and sometimes larger depending on fishing pressure. For perch, sizes around 1.5 to 3 inches are generally very effective, especially with finesse presentations.